Important Studies for Online MarketingCategory: All news, online marketing, search engine marketing | Комментариев нет |
31 10 2008 |
A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs to explain this [...]
50+ Must Read Web Design for ROI, Usability and SEO ArticlesCategory: All news, list, resources, roi, seo, usability, web design | Комментариев нет |
30 10 2008 |
Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it’s full effect. Sadly the web developer community wasn’t impacted to the same extent yet. Many web designers and developers, especially of [...]
Are Google Now Penalising “Free Gift” Blog Reviews?Category: All news, google, seo | Комментариев нет |
28 10 2008 |
Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts!
Just in case you haven’t heard of this; a recent popular strategy has been for website’s to offer a free gift in [...]
7 Weirdest SEO Mistakes Big Companies Make AbroadCategory: All news, germany, international, seo | Комментариев нет |
24 10 2008 |
Ever since I concentrated on SEO for international clients entering the German market I not only was astounded by lots of localisation mistakes. It strikes me even more how international clients, big companies or should I say corporations literally sabotage their own SEO success.
Working for small business clients is fine but doing it for several [...]
Travel SEO – How to Target Searchers at the Right Stage of the Buying CycleCategory: All news, keyword research, seo, travel search engine marketing | Комментариев нет |
23 10 2008 |
Having been involved in a wide range of travel SEO projects during the last 12 months, I thought it would be a good time to write about the buying cycle of searches when purchasing a holiday online.
Photo credit: Flickr
Richard recently took a look at the most important aspects of travel PPC and below I have [...]
How to Find the Top Sites in a NicheCategory: All news, blogging, search engine marketing, social media | Комментариев нет |
21 10 2008 |
Recently, I’ve found that I’m searching around for the top sites in any niche on a regular basis. When I mention top sites, I’m referring to sites with:
The most traffic
The most number of feed subscribers
Sites with a specific audience (if I’m marketing a country specific item)
The most evangelical audience
To give you an idea of what [...]
Google Makes Clickthrough Decision Easier by Displaying Forum Post CountCategory: All news, google, seo | Комментариев нет |
21 10 2008 |
I’ve noticed this on Google a few times recently, but when forum listings appear in organic search results they have a post count, number of authors and last post date stamp alongside them:
For example, try this search for .htaccess subdomain redirect:
Google only rolled this out a couple of weeks ago, but I’m already finding it [...]
Position Preference Bidding: A waste of time?Category: All news, adwords, google adwords, position preference, ppc | Комментариев нет |
20 10 2008 |
It is a PPC truism the ads in the top two positions get too many “curiosity clicks” and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the SERP are serious buyers. (So much [...]
Can You Name a Location Where Wikipedia Doesn’t Rank in Google’s Top 10?Category: All news, google, seo, wikipedia | Комментариев нет |
17 10 2008 |
I’m not saying this is a bad thing, infact it’s probably quite useful as Wikipedia will provide a different type of search result, but the number of locational searches where Wikipedia rank in Google’s top 10 is quite incredible!
Here’s some I found by performing a range of queries for countries, cities, counties and states:
UK
[...]
30 Internet Marketing Blogs You Must Know to Succeed OnlineCategory: All news, blogging, blogs, internet marketing blogs, online marketing blogs | Комментариев нет |
15 10 2008 |
There are probably tens of thousands of Internet marketing blogs. They often focus on different marketing aspects yet still you can easily get overwhelmed by the sheer number of them in every niche.
In order to prevent information overload I selected 30 marketing blogs I am convinced everybody serious about online marketing success for his blog, [...]
How to Alienate Google by Ignoring Browser Compatibility!Category: All news, seo | Комментариев нет |
13 10 2008 |
Over the last couple of weeks I’ve been moving into a new apartment and I had a problem getting the oven to work (not too good at these sort of things). Anyway, I didn’t have a manual so I headed over to the manufacturers website, Creda, for help.
Searching for Creda in Google I found www.creda.co.uk [...]