SEO optimise

I had the opportunity to attend PubCon in Las Vegas and I am glad I did. I learned some cool things about SEO and various aspects of search marketing. While I was attending several of the sessions, I heard different social networks mentioned as places that were good for marketing on the internet. [...]

My post about Google Analytics filters went down pretty well so I thought I’d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options.
For those of you who don’t know, AdWords has a feature where bids can be increased [...]

Do you search Google for your trophy keyword every morning to see if you’re still on the first page? Do you check more than once a day? If so, you are a rankings junkie and it’s time to shake the habit. Things have changed with the search engines to the point where rankings are no [...]

Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Things like readability were far off the SEO agenda.
For a few years now the SEO [...]

As shown in my last blog post, now that Google are using expanded broad match to trigger ads from “travel ppc” for a search query on “shooting holidays USA”, getting a comprehensive list of negative keywords is a good idea. In this post I list five good resources for finding negative keywords; some of them [...]

A major item that a lot of sites overlook and a lot of SEO’s don’t really understand is the “site search” function on a site. I’m going to give you a scenario that three of our clients have faced, with similar results.
Let’s say you own a real estate site with information being pulled from [...]

With Twitter the phase of “do we really need it?” is over. The “how do we use it?” phase is right now. There are numerous ways of using Twitter for everything from business to bull**** and even clients come up to me and ask me about Twitter after reading one of those Twitter articles in [...]

The Google Webmaster Central blog yesterday posted about it’s new SEO Starter Guide, available for free PDF download.
This is excellent news for small business owners, especially during a recession, as many companies will be looking to push their search rankings/traffic forward but without the budget for SEO consulting.
“Our Search Engine Optimization Starter Guide covers around [...]

Getting ready for the second day of PubCon in Las Vegas. So far it’s been great. We’ve got a crew of six people from SEO.com here at the conference. I’ve met some great people and look forward to meeting many more over the next couple days. The sessions yesterday were very good, and the topics [...]

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique [...]

This post is about keyword research, it deals with so called keyword modifiers. Let me tell you a story to explain those and why you need them:
When potential SEO clients approach me my first question always is “how old is your domain?”. Then the second question is “how long has it been indexed?” Most people [...]

I’ve been blogging for the last three years now and one of the most important things I’ve learnt is readers don’t have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the attention of readers and performs far more effectively almost every time.
I figured this out the hard [...]

In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit fed up with only being able to test two ads at once and having to type the information in for each test. I though it would be a lot easier if I [...]