SEO optimise

Recession-defying, downturn-destroying, money-making – online shopping has had a good year.
According to the IMRG/Capgemini Sales Index, while Christmas day 2007 saw £84 million spent online, in 2008 more than £103 million was expected to be spent in the 24 hour period.
Ideally, any would-be competitive company in Britain will have been allocating a portion of its [...]

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1. 5 reasons to invest in online marketing during a slump
2. Important Studies for Online Marketing
3. Making the Most of the Marketing Mix

Last week we have covered the top 10 reasons why I won’t follow you on Twitter in the first place in case I, @onreact_com, don’t know you.
I’m very open minded though so I also follow people I have never heard of before I find interesting in any way. Sometimes I have to un-follow you [...]

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And lo, we did decide to make a Christmas search engine quiz as a festive alternative to a serious blog post. The answers are at the bottom of the page but if you are tempted to cheat - remember Santa is watching!
Do post your score below and let’s see who the festive experts (festperts? No, [...]

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1. Local search spending to double
2. MSN adCenter launches in the UK
3. 13 Sites that have millions of links

Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers.

Google Search Partners Statistics
For the most part, this new information is more informative than actionable. [...]

I’m currently looking into which search marketing conferences and events are running in the UK next year and trying to decide which to attend. The obvious ones are SMX and SES London, but there are a few others, such as Think Visibility and Pubcon, which certainly look worthwhile. It would be good to hear opinions [...]

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1. UK Search Engine Conferences
2. ad:tech Sydney and London 2007
3. Internet World conference highlights

By now everybody serious about social networking agrees that you have to be on Twitter .
OK, I’ve been on Twitter for a few months now and I admit to tweeting almost daily. I use Twitter mostly for business blogging reasons and have roughly 470 followers by now just due to my blogging and tweeting activity. So [...]

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Here’s the reality -  you’re not always going to rank #1 for all your keywords all of the time.
Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that [...]

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A couple of weeks ago Setanta relaunched their website with a new web-design. This meant the site had a new URL structure, unfortunately they forgot about doing anything with the old URL’s!
These are all now 404 error pages instead:

So now if you search for Setanta in Google; 4 of the 5 sitelinks displayed are now [...]

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After a tremendous response from my last post about on site search (5 comments, that’s what I’m talkin’ about!) I felt compelled to write you another post, going into how your on site search can be CRITICAL to your website.
For the purpose of this blog post, I’m going to assume you have a Wordpress blog [...]

“But he that filches from me my good name
Robs me of that which not enriches him
And makes me poor indeed.”
So says Iago in Shakespeare’s Othello and, while he may be a villainous, lying, manipulative bad guy, he is right. Fail to protect your reputation and your new business levels will suffer.
A good reputation has always [...]

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You don’t have to be a prophet to foresee what’s coming up in 2009 and beyond. Why? Most of the future web trends are already unfolding. For others the foundations are laid by hardware, web infrastructure and the broader economy.

This is a collection of 30 web trends for 2009 in the realms of

web design
search and [...]

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On Tuesday I passed the Microsoft adExcellence exam so I guess I’m now qualified to talk a little bit about AdCenter and how similar/different it is from AdWords. In this post I’m going to tell you about the most useful resources for passing the adExcellence exam and then list some strengths and weaknesses of AdCenter [...]

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1. Top 10 Resources to Pass the Google AdWords Exam in a Week
2. How www.microsoft.co.uk Could Make Millions on Google UK!
3. Microsoft adCenter online seminar

An admittedly cynical slant on Santa
Dear Santa,
I hope you are well and Mrs Santa too. This year I have been very good and would like a WiiTM, WiiTM accessory kit and additional WiiTM controller.
As per our usual deal, if you proceed to the kitchen you will find one mince pie and one glass of sherry [...]

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2. Important Studies for Online Marketing
3. 106 Days to a Profitable Christmas

When people think of videos and the internet, most people think of the viral videos. After all, who can forget about the classic exploding whale video? Or the long-time reigning champion of Youtube, Evolution of Dance? Or that slam dunk Lebron James recently made from the free-throw line? The real question most webmasters are thinking, [...]

Recently Google have added an option in the campaign settings menu which allows you to choose not to show your ads on mobile phones running standard browsers. This is different to the mobile format ads; it is to do with modern phones (like the iPhone) that can view web pages with a normal internet browser.

Quite [...]

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1. Google Mobile AdWords Ads
2. Yahoo Mobile Sponsored Search
3. When SEO makes you cringe

Confusion is ruling the Internet. Google is partly responsible for it, partly it’s the popular publishing platform WordPress and sometimes both. Google encourages the use of nofollow attributes which amount to a “no trespass” sign for search engines on links and WordPress does the same not only with comment links but also with all links [...]

Google have today been sending out invitations to Google Friend Connect:
“We appreciate your interest in Google Friend Connect and would now like to invite you to try the service. You can get started by visiting our homepage and clicking the “Set up a new site” button.”
I’ve only just began to test this on SEOptimise and [...]

It’s been a little over a month since I got my G1 phone from T-Mobile. So far, I’m really enjoying it. My old phone was a Blackberry Pearl, which was a great phone, but this G1 lets me do so much more. Even though T-Mobile doesn’t have the 3G network here in Utah yet, most [...]

Some people love to do the least amount of work possible to get a job done. They find great pleasure in finding shortcuts and discovering what the minimum requirements are to still complete a task. Sometimes finding shortcuts and doing as little as possible is OK, but not when it comes to building a successful [...]

Getting, convincing, keeping and dealing with clients is an art for itself. Whether you’re a freelancer or part of a company, whether you’re a SEO, web designer, programmer or writer you will encounter the same issues again and again. You might argue that everybody is different and no client matches another one. This is true. [...]