SEO optimise

Yes, I live in Utah. Yes, I love SEO, and yes, I’m a geek. All three things are evident if you see my new custom Utah license plate featuring my favorite three-letter acronym: SEO.
So what kind of car would you expect to be sporting these sweet tags? A Hummer? A BMW? How ’bout an Audi [...]

As you navigate the complex world of social media, no doubt you have come across profiles that look like this:
This person’s profile has the bare minimum of information, and is essentially a wasted effort on this guy’s part.  So why is it important to optimize your LinkedIn Profile?
Your profile can be an excellent source of [...]

For all you people out there who are looking to do SEO, I have some seriously bad news. You might want to sit down for this. Ready? There is no instant SEO button. I’m sorry to have to bear this bad news to you, and I hate having to be the one to break it [...]

The trouble with search engine optimisation (SEO) is that the people raving about the benefits of the service are also the people providing it.
This means that it can be confusing for a client to choose a company to supply the work. They may have read about the benefits online but they have probably been reading [...]

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With SES London less than a month away, I thought I’d write a quick post about why this is one of the search conferences you should definitely consider attending this year.

CC Image Credit: Flickr
1) Top Search Event in UK/Europe - Outside of the US, SES is arguably the leading search marketing conference in the UK [...]

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So you have put together a website and have it published on the web. All the content is in place and all your site’s functionality is working properly. What comes next? This question can be answered by answering another question I have seen several times on the forums at SEO.com and other forums that I [...]

Google are doing something very strange at the moment which allows you to check if a domain has been hit by a Google Penalty!
The trick was spotted on Mediadonis earlier today. All you need to do is type in hyves as the subdomain for the domain you want to check, e.g. http://hyves.seoptimise.com, and then [...]

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Following a very positive year, we’re delighted that SEOptimise have been nominated for 2 Semmy Awards.
“The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry. Search Engine Marketing (SEM) has grown to include a variety of disciplines, including blogging, social media, reputation management, and much more.”
The [...]

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Blogging is an excellent tool with benefits which feed into pretty much every area of online marketing.
You know the zombie/film rule? All films can be made better by the inclusion of zombies and zombie films can be made better by the inclusion of yet more zombies. Well, that rule holds true for blogging too – [...]

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The competition in PPC advertising is increasing daily.  With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis.
In addition to these account best practices and other [...]

Before I started to write the Twitter optimization series I assumed that I’ll just write a few posts about how to use Twitter and when there is nothing more to write the series will end. Well, when I actually started writing and more so after part one, two and three of the series I noticed [...]

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1. Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on Twitter
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3. Twitter Optimization Series Part 3: 10 Best Incentives for Others to Follow up on Your Tweet

For years, surfing the internet has been less about finding the right wave, and more about braving an unforgiving storm for the perfect ride.  The old days of casually surfing from one wave of information to another in a state of quasi-spiritual exploration are largely gone.  They have vanished like the unpromising contents of my [...]

Google announced the release of their own open source XML sitemap generator tool. There are several third-party sitemap tools around that do a great job, but Google decided that they could add some value with their own tool.
As they describe it:
Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a different [...]

You’ve probably heard about the “Best Job in the World” offer during the last couple of days. If you haven’t, Experience Queensland are offering the opportunity to live rent free on Australia’s Hamilton Island for a salary of £70k a year.
What’s the catch? For the successful candidate there’s not one, they just need to work [...]

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Paid search rocks. Despite the endless debate about which is best, organic search engine optimisation (SEO) or paid search, both are hugely important aspects of online promotion.

Image credit: Flickr
Despite this, a survey conducted by Microsoft at the end of last year showed 59 per cent of small businesses which have a website do not have [...]

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Modern SEO is not about PageRank, rankings or traffic or not solely. Modern SEO is about conversions (and ultimately ROI).
“Twitter is a social site that drives traffic in dozens not hundreds or thousands in most cases. So there must be something else in it.”

Creative Commons image by remediate.this
Twitter is a social networking site where [...]

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Today I would like to look at SEO in the eyes of a web designer. Before becoming a full-time SEO specialist I studied web design and worked on designing professional websites. Since those days, and after many years of experience with search engine optimization, I find myself looking at websites from an SEO point of [...]

Insurance comparison website Compare The Market are currently running a TV ad in the UK, which in addition to being an amusing and memorable advert in itself, it’s also doing a very positive job of building brand awareness online via social media to CompareTheMeerkat.com.
This is a great example of how brands can combine their offline [...]

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Back when I was in college, I spent a lot of time on a site called HomestarRunner.com. Don’t ask me what it is, I’m not ever sure the site creators know what it’s about. They just decided to create some random characters and make hilarious flash cartoons out of them. Regardless of what the site [...]

Remember how at school watching a video was somehow more exciting than normal lessons?
Seeing someone light the Bunsen burner on a screen was far more enthralling than watching your teacher do it, although I have never been quite sure why. Whatever the reason, it is also true for adults, particularly for subjects people consider complicated. [...]

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It’s that time of year again for another recap on the stats and analytics for the SEOptimise blog during the last 12 months, so here’s how we progressed based upon the benchmarks set in 2006 and 2007.

To a certain extent this year isn’t entirely accurate as we have redirected blog.seoptimise.com to www.seoptimise.com/blog which means that [...]

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