SEO optimise

This Twitter Friday I won’t write something myself as the sheer numbers of Twitter posts are overwhelming right now. This will be a guide into the Twitter buzz of last week.

Creative Commons image by Andy Castro.
I’ve collected some must read Twitter posts that are useful for all those interested in a broad SEO, marketing and [...]

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3. 40 Advanced Web Analytics Tools for Business, Big & Small

Web analytics is perhaps the most important thing for businesses online. In case you don’t know who and why visits you, buys your products and talks about you you are blind on the Web.
Web analytics is important beyond simple SEO.
It’s about

usability
conversions
branding

among others.
Additionally, with the skyrocketing influence of social media, it’s more important than ever [...]

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With the current tough times in the market, keeping your business “out of the red” takes smart, informed financial decisions. For example, many items these days are marked down in an effort to move them quicker during the recession, which makes now a great time to stock up your inventory at a cheap price. [...]

When you work for an SEO firm, you begin to expect a confused look when you tell someone that you are an “SEO Specialist.”  Often, a simple and short answer is better than taking them down a path of SEO detail.  So here are five brief areas that I mention as I try to explain [...]

Again I come to you with an offering of sweet tips on getting links to your site as well as promoting your business.  My platform today is Facebook.  I seem to spend a lot of time on that site, because they have everything I need in a social network: Video, Audio, Images, Apps, Games, links, [...]

SEOptimise is running a free seminar covering search engine optimisation and pay per click advertising, it is open to everyone, although registration is required. The seminar will take place in the Saddler Building, just down the road from our offices on The Oxford Science Park, at 9am on Thursday 5th March. As I’m sure you [...]

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Following my SES recap post yesterday, titled 77 SES London Takeaway Tips & Tricks we are now ranking in Google UK for a number of “London takeaway” search terms!

Image Credit inf - Flickr
This shows that Google’s QDF (query deserves freshness) algorithm can definitely achieve good results, as suggested during the conference and noted in my [...]

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Image Credit: Search Cowboys
Last week, as you probably know, was the Search Engine Strategies conference in London. Personally I found the event very useful and because of the wide-range of topics covered during the 3-days I’ve decided to list some of the nuggets of information I took away, rather than look into this in more [...]

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Disappointed? Yeah. Threw me into my low-mid-life crisis. We should have held a memorial for baseball as we knew it.
I remember the years when baseball was a man’s sport, not a cheaters sport. I loved it. I couldn’t miss a Mariner’s game rain or shine…more rain than shine, but the King Dome ruled. I was [...]

We recently published a post on the golden rules of paid search, leading to extensive debate here at SEOptimise Towers on how some companies get it wrong.

Image credit: edmittance
There are online marketing forums out there filled with baffled businessmen and women who are unable to explain why their PPC spending has not resulted in the [...]

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If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to more than most people even understand. I can still remember the days when using counters [...]

Twitter has a new superstar: Dan Zarella, viral marketer and Twitter specialist got retweeted into stardom and scored a job with Internet marketing innovator Hubspot (Disclosure: I’m a former Hubspot Blog writer).

Creative Commons Image by svale.
The Twestival raised 250k$+ for water projects in Africa, India and elsewhere and the average marketer gets a few hundred [...]

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Because keywords are such an important part of the substance of your website content, they require extra special attention. You could even say that keyword usage is a “rite of passage” skill that takes time to acquire. For example, if your site sells knives, you might think that the word “knives” would be the best [...]

Twitter is a social network that has been growing incredibly fast. It offers people a way to connect over the internet using computers and cell phones. One reason that it is so popular is because it is so simple to post quick updates to your profile. Updates are short (up to 140 characters in length) [...]

Okay, first off I have to give props to Jeff Call one of my coworkers whom I asked to create a simple depiction of SEO not dying and he came back to me with this masterpiece in no time:

Incredible! I wish I had that kind of talent. Now onto the post:
There is constantly talk about [...]

The internet is the most widely used source for sharing and gathering information. If there is a fact or opinion about anything, there is a good chance you can find it online. There are many individuals who share their time and knowledge to provide these facts and their professional opinions.  Writing articles and posting them [...]

You may have noticed during the last few days the SEOptimise website has been changing, the new design is based on the previous version but improvements have been made to the layout and formatting of the site:

We have further ideas to improve the website’s content during the next few weeks, but the updates to the [...]

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Here at SEOptimise, we are always expounding the benefits of a good quality and sustained blogging campaign.

CC Image Credit: Flickr
From building authority to building links, regularly publishing decent industry news, guidance and opinion can enhance a company’s online appeal and search engine position.
However, in addition to the writing skills necessary for a blogging campaign, a [...]

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3. Business Blogging: 5 or 5K? Choose Your Audience

Creative Commons Image by striatic.
While microblogging and foremost Twitter is booming many people still oppose the service, that is, do not understand the use of it. Most of these people just don’t get it, others just want to get some attention for “thinking different”.
There are some die hard business people among them though, who ask, [...]

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Just like the lamb lying down with lion, but the big three search engines came together for a rare joint effort to announce the launch of a new feature that will help ease the world’s duplicate content problems. The new feature, called the <link> tag tells the search engines what version of the URL is [...]

When I was in middle-school, comic books were AWESOME.  Looking back, I notice now that in nearly every comic book, eventually there was the villain that could take everybody’s powers and use them as his or her own.  The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both took a [...]

I found six websites that allow you to enter business information or claim your listing, along with a link to your website. One thing to be very careful about, don’t rate yourself.  Get one of your customers (or worst case your mom or friends) to give you a star, or write a review. These reviews are [...]

When designing an SEO friendly website, there are many Do’s and Don’ts to keep in mind. Among these Do’s and Don’ts is being compliant with webmaster guidelines that are put in place by search engines. This list includes a few of the most common “Don’ts” along with suggestions from Google.
1. Don’t Deceive Your Users - [...]

I sometimes meet potential clients who sadly suggest that it is too late for them to run a search engine optimisation campaign. They think they have left it too late, that they have arrived after the party and they will never catch up with their competitors. Others feel SEO is something younger businesses do, not [...]

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It’s the nature of my job to look around on the internet. I see a lot of websites, day in and day out, and it’s hard not to view it from an SEO perspective. I start to critique websites that I have absolutely no affiliation with. Kind of like a plastic surgeon “people watching”, noticing [...]

For those of you who just can’t get enough Internet marketing news, there are a number of industry magazines that you can subscribe to for FREE.
These Search Engine marketing magazines can help you keep up on industry news and generate new ideas for your business and your web site. Reading about the success others [...]

Recently there is an enormous amount of social media marketing advice floating around the blogosphere. Much of it is repetitive, much is obsolete, much is quite useless for most business owners. It’s simply social media marketing confusion.
Stop it, stop reading all that.

Creative Commons image: Campfire of confusion by circulating.
Focus inward instead and follow social media [...]

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Making the most of traditional advertising means transforming nacho eating, beer drinking, Super Bowl fans into online, active participants quickly. I’ll be honest, I didn’t even watch the game. But I did watch the Super Bowl ads online. And one thing was clear: Super Bowl ads are making more efforts to “pull” visitors to the [...]

While participating in discussions in various webmaster forums, including our own SEO forums, I have voiced my opinion on the value of directory links. The debate is about how valuable directory links are since Google cracked down on buying links for the purpose of inflating a website’s link popularity.
So, is it even worth the [...]

There are many factors that contribute to showing up well in search engine results. Some of the most important items are found on the web site themselves and are called “On-Page Optimization.” Some of the areas of concern on websites include:

Page Title
URL
Meta Description
Alt Attributes for Images
Content

Before doing anything with On-Page Optimization (or any other SEO [...]