SEO optimise

This week the number of newsworthy items about and on Twitter was so overwhelming that I I solely focused this Twitter Friday on Twitter and SEO.
We have witnessed at least 4 major Twitter SEO developments this week that mattered most from our industry perspective:

Twitter title tags got optimized
Kevin “SEO is spam” Rose launched WeFollow Twitter [...]

Related posts:

1. Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
2. Twitter Friday: How to Measure Twitter Authority?
3. Twitter Friday: Twitter Search Craze

Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO.
While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more intricate topics.
Ebooks are particularly apt for the quite abstract concepts of social media [...]

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1. Stop that Social Media Marketing Confusion! 24 No Frills SMM Tips
2. Can I outsource all that social media marketing crap to affiliates?
3. So just what the hell is social media marketing?

A few weeks ago, I was over at my wife’s sister’s home letting my daughter play with her cousins. One of her cousins, Ellie had just purchased a bunny rabbit as a pet. I told Ellie that I had once heard that you can potty train rabbits and have them as indoor pets. She immediately [...]

We all know that all links are not created equal. With that in mind, how should you spend your link building time?
I’ve compiled a general list of common ways to get links, and I’ve categorized them into the most effective and powerful down to the least effective and powerful, and about how long it generally takes [...]

At SEO.com, we strive for excellence, and the First Annual Jell-O Snarf* was no exception. There was an incredible display of talent from all the SEO team. The cut-throat competition quickly eliminated the faint-hearted snarfers. It was a competition of skill, technique, endurance and passion.
After the initial qualifying rounds, only four remained [...]

This week three Twitter topics have caught my eye. The spectacular growth of Twitter which accelerated even beyond what we were already used to, the proliferation of Twitter tools which surpassed previous outbursts.
Also intriguing was the emergence of a Twitter ethics debate where bloggers and SEO experts debated the ethics of using Twitter for marketing [...]

Related posts:

1. Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
2. Twitter Friday: How to Measure Twitter Authority?
3. Twitter Friday: Twitter Search Craze

I like to learn from the world around me. As I browse the internet I look to see what makes one site successful and another one a flop. WSHome.com is one of many sites owned by Williams-Sonoma. The site has a wonderful design and feel to it. When I went to the site I could [...]

Ranking well for a popular keyword phrase is getting harder and harder these days. But did you know that about 10 million times a day someone misspells a keyword in their search? Normally to those poor saps I would say, “Hey, good luck with that!” But the truth is, more and more [...]

This week Twitter search was the number one topic in the Twittersphere.

Mainly for 3 reasons:

Twitter began to roll out or rather pop out search integration for some accounts
A GreaseMonkey Script adds Twitter search to your Google results
Some people perceive a threat for Google in Twitter search

Let’s take a look. I haven’t seen this new [...]

Related posts:

1. Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
2. Twitter Friday: How to Measure Twitter Authority?
3. Twitter Friday: Do You Need a P.hD in Retweetology to Get Retweeted? 7 DIY RT Tips

Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some [...]

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2. 40 Advanced Web Analytics Tools for Business, Big & Small
3. Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources

I asked a question to Matt Cutts through Google Moderator today at PubCon South. “What are the top 5 things you would do to optimize your site?” Here was his response:
URL Structure/Site Architecture
- Starting out with a good URL structure is obviously important to both the search engines and users. There were a couple [...]

In Matt Cutts’ keynote at PubCon in Austin, he announced the Friend Connect API. This means is that we will now able to integrate Friend Connect within blogs, forums, content management systems, essentially any site. This change will allow you to add a plugin to WordPress or whatever platform you are using and visitors can [...]

Looking for a quick fix that will improve your rankings? Take a look at your title tags. A title tag is the line of text that is normally displayed at the top of the browser window.  Title tags are arguably the most important SEO tags for any site.
For most search engines, the maximum length of [...]

People often ask me, “Jeff, how can I become a spammer?”  I don’t know why.  I wish they’d stop.  The following guide is for them (see exhibit A).  The rest of you should consider doing the opposite.

Step 1. Forget website mission, goals, and long term growth.
Embrace deception, egotism, and the soul-less pursuit of any and [...]

I took a class, back in my college days, that taught how to use Excel. At one point in the class, they taught us how to use some Basic programming languages within Excel. It was a really basic assignment, just making Excel pop up a window that said “Hello”. I had taken a programming class [...]

“Yeah, I’ve launched an SEO campaign based on generating buzz through the blogosphere and increasing my link juice to ensure I get great SERP positioning…”

CC Image Credit: Flickr
Online marketing is a strange world to the outsider, filled with jargon, buzzwords and rapidly developing language. One phrase in particular which seems to confuse many of my [...]

Related posts:

1. Stop that Social Media Marketing Confusion! 24 No Frills SMM Tips
2. Social Media Marketing
3. Can I outsource all that social media marketing crap to affiliates?

This week the focus of much Twitter buzz was the question how to measure Twitter authority. There is a growing sentiment and consensus that it can’t be the sheer number of followers as it’s easily manipulated and even if the followers are real you can’t effectively follow them back without drowning in information overflow.

So a [...]

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1. Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
2. Twitter Friday: Do You Need a P.hD in Retweetology to Get Retweeted? 7 DIY RT Tips
3. 5 Steps to Twitter Success - Twitter Optimization Series Overview

Creative Commons image “Jump!” by danorbit.
Personal Branding
Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I linked the most prominent one.
Even as a geographical outsider who rarely appears on industry events I still recognize most [...]

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2. 50 Blog Post Ideas for Business Blogging
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You may have heard of a new T.V. show called “Lie to Me” that has recently started airing on FOX. I have watched several episodes of the show and I really enjoy it. If you have not had a chance to watch this show here, is a quick overview of what it is about. “Lie [...]

One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic terms and are also running a radio advert. A customer’s path [...]

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Last month I posted a brief guide of “The 5 Don’ts of SEO” listing suggestions of things not to do when designing a website. These guidelines include a few of the common “Don’ts” and suggestions from Google to help you keep your site compliant with search engines’ webmaster guidelines. I wanted to expand a little [...]

Lets face it. Link building is drab work. It’s the kind of work most of us like to hand off to the”‘next guy.” Nevertheless, I firmly advocate its role in Search Engine Optimization. Google’s key indicator of the “good,” “better,” and “best” websites depends on number of backlinks, and where those links are coming from.
I [...]

If you haven’t heard of Mr. Robots, don’t blame yourself. It wasn’t even on the SEO map till just a couple years ago. Most of you, however, know what it is but don’t know exactly how to dominate the robots.
Robots.txt files are no secret. You can spy on literally anyone’s robots file by simply typing [...]

Recently, the air in the blogosphere has been, well, stormy to say the least. It all started when Dubliner web designer Jason Roe claimed to have discovered a bug in the booking site, which allowed customers to pay £0.00 for their flights.

CC Image Credit: Nicola Corboy - Flickr

Whether this works or not (and consensus [...]

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