SEO optimise

Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts.
If you think like your consumer and select the [...]

Instead of the regular Twitter Friday column this time we’ll feed two birds with one piece of bread: This time we’re listing 30 Must Follow SEO Twitter Users.
Take note that not all of these Twitter users are SEOs or even search marketers.
Some people are more into social media (marketing), business blogging and the likes. In [...]

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Looks can be deceiving. Have you ever seen a movie with a beautiful woman who turns out to be a less than beautiful on the inside? Something can look gorgeous on the surface, but underneath lies a complete mess. Websites are no different. How many websites visually display a superficial Hollywood makeover, but hide an absolute train wreck of [...]

Bloggers have been plagued with spam for as long as they have been around. But even before blogs, spammers were wreaking havoc for website owners. Many of you are familiar with the history before blogging; but for those of you who are not, here is a brief run down.
Back in the early 2000’s, prior to [...]

From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the times of traditional [...]

The search engine marketing company adds top talent to meet the demands of a fast-growing client base. It has hired 11 people since March and has no plans of slowing down.
PROVO, Utah (May 26, 2009) – Business is booming for SEO.com. After announcing three hires in March, the Utah SEO company followed that up with [...]

It seems to come up with almost every child - the somewhat awkward yet vitally important question that every parent knows will one day be voiced. Although we aren’t in the business of educating youngsters about the origins of babies, we are in the business of helping SEO youngsters understand where keywords come from.
Let’s imagine [...]

In recent days and weeks a few search and social media marketers complained about Digg and Reddit again. I myself did the same in regard to Mixx.
Do you ask yourself which social news site you should join? Digg, Reddit or maybe even Mixx? The only correct answer is none of them.
Join Twitter instead. In fact [...]

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“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you?
I think we can all agree that proper [...]

For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultant for several years in a row. Thus I still get SEO [...]

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I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer keyword phrases. Like [...]

Are Search Engines the Beginning of the End?
When fiction looks to the future, humans always seem to find a way to engineer their own demise. Particularly, pop culture is rife with plotlines centering around a complex system designed to serve our interests with access to unlimited information, deciding to purge, manipulate, subjugate or otherwise destroy [...]

For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event.

Flickr Image credit: burningmax
I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this was a very useful conference and the audience certainly seemed to [...]

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This was the question asked to many SEO’s back at SES London in an excellent video put together by Jonathan Allen from Incisive Media. Look out for Richard halfway through:

So what do you think Google should do with them? Please feel free to leave your comments and join the discussion on the SES Facebook group.
© [...]

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Let me tell you a story. Because my career finds its focus in the internet, I get asked a lot of questions about the internet in general, especially from family. Sometimes the questions are as simple as, “How can I create a family web site?” or “What’s this thing called ‘twitter’?” Others are more difficult, [...]

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about.
This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is search [...]

What is Rel=”NoFollow”
The Rel=”NoFollow” link attribute made its debut back in January 2005. It was brought to the internet scene by Google to help combat comment spam for blogs and guestbooks.  The name implies that search spiders should not follow the link. What it really means is, “don’t pass on any rank to the following link” [...]

First Birthday Cake is a Creative Commons licensed image by hfb.
Approx. one year ago I joined Twitter. I was late. Most early adopters had been Twitter power users already by then. The spring of 2008 was a watershed moment for Twitter acceptance in the SEO industry.
At first people still argued why Twitter is useless [...]

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I saw a tweet from @bgtheory with a link to his article about an email he got saying that one of his clients will be forced to use  the new AdWords interface in 30 days. According to seroundtable 56% of advertisers prefer the old interface and I’d count myself as one of them. People seem [...]

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I’m bouncing around the web again. I’ve been searching for the latest news on American Idol’s Adam Lambert and haven’t found a great deal of worthwhile information–at least information that encourages me to stay on the site for more than 30 seconds.
If you’re regularly checking your website analytics, you’ve looked at your bounce rate. “Bounce [...]

Search engine optimization is about influencing what people read about you just as much as whether people read about you. I’m confident that most SEO professionals understand this when it comes to their companies, clients, and corporate SEO. Yet my personal feeling is that people, SEO specialists included, frequently fall short in the area of [...]

Roughly two weeks ago I elaborated on the 10 non-Google SEO ways to promote your business online in 2009 and presented a list of 35 non-Google SEO how tos, tutorials & other resources. They covered only half of the strategies I suggested as the non-Google SEO ways.
Today I collected links for the remaining 5 non-Google [...]

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There are many interpretations for SEO on-site and off-site optimization best practices. Hopefully, most webmasters understand the importance of SEO, and have implemented the basic elements necessary for a website to obtain visibility on the internet.
While real success in search engine optimization usually requires the assistance of a professional SEO or SEO company, there are [...]

Why is search engine optimization so important? Let’s face it. Getting your web site optimized could be the difference in making or breaking your online business. Think about it. When searching Google, do you typically look past the results on the first page? Do you look on page two, three, or four? No? I rarely [...]

Not too long ago, Dustin wrote a post about the importance of selecting a strong domain name and a few tips to help you come up with good domain names. I recently came across a great example of how much added value having keywords in your URL can bring to your SEO efforts.

I have a [...]

Everyone agrees that getting the account structure right can improve PPC performance and make management a lot easier. When setting up a new account the structure is one of the first things I think about but what is the best way to change the structure of an existing account?
I’ve read a lot about how account [...]

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The first day at SEO.com, I entered my cubicle and pinned up a fly-fishing calendar before I even sat down in my chair. It was the perfect setup for inspiring creative genius. I could look at both my monitor and April’s image of a large rainbow trout, hovering over some river and staring me in [...]

I get asked the question “What type of traffic converts the best” often enough that I thought I would write about my response, and answer the question once and for all. Over the years, there have been multiple studies on traffic and conversions. Some have been comparing ppc vs. organic, some have been comparing social [...]

From a Public Relations perspective the ages old saying “any publicity is good publicity” is ever present. It also seemed to be driving force of Oprah Winfrey’s latest stunt on Twitter and beyond, the free KFC coupons giveaway. What happened?

Oprah, the probably most popular TV host in the US, announced the chicken giveaway on her [...]

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While checking referrer stats yesterday I found the question “how to find a great seo company” which indeed is an obvious one and nevertheless a good one. I won’t recommend you a single SEO company in spite of writing for one.
Sadly searching Google, especially Google.com for SEO company is not really the best way to [...]

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