SEO optimise

Recently, some of us at the office have been discussing one of the most popular American folklores of all time, the legend of Bigfoot or Sasquatch. In fact, there was a recent headline in the news about a famous Bigfoot hunter who claimed he found an actual Sasquatch carcass in the backwoods of Georgia. The [...]

Update July, 3rd 2009: Added 12 local SEO & search resources suggested by readers in the comment section and on Sphinn + some newly researched links.
The most obvious trend when it comes to SEO is “going local”. Ever since Google introduced Google Maps and Local Business Center and later added local search results to Universal [...]

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Banned from Google? Ouch. Anyone who’s been banned from Google before knows that it’s not a fun ordeal. As of June 22, 2009, a report shows that google.com is used for around 90% of all searches done on the internet (worldwide). And with the next closest search engines in the running being 85 points away [...]

SEOptimise will be at the Online Marketing Show this week at Olympia in London, so make sure you come and visit our stand.
The exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK’s top online marketing events. Plus you can still buy entrance passes at the [...]

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What’s the most important issue today? The death of Michael Jackson? No, it’s more of an distraction. Most probably the economy, your health or family still matter most to you. You got distracted anyways. Last week another issue was more important than anything else it seemed. It was the election in Iran or rather the [...]

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When it comes to SEO there are a few things that can be done that will have the ability to transform an SEO campaign. These are what I call the transformers of SEO.

Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed.
I ran a search query report for one of our accounts and [...]

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It’s great to have so many wonderful tools to build sturdy marketing campaigns and evaluate the results, but they should never detract our attention on our end-user, the customer. Here is a bit of advice that was common knowledge before the internet, but is often forgotten now: Know your target market.
It sounds like obvious advice, [...]

Based off of my last blog post, this is an extension and expansion of the amazingly under appreciated and little-known world of the ‘mommy blogger’. Having literally stumbled upon a group of women who have blog followers in the millions, I was astounded to find that they are not at all the stereotypical mommies that [...]

Thanks to everyone who took part in last week’s is social media future proof online poll, we received a great response and the results are now in!
We have published all results below, along with any comments and our own conclusions for each question. If you are reading this in an RSS reader or email please [...]

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The search engine marketing company adds four SEO specialists and a director of business development. The Utah SEO company has grown more than 300 percent since last fall.
PROVO, Utah (June 23, 2009) – SEO.com continues to buck the layoff-trend seen around the country by adding more top talent to its team. In June, the [...]

Keyword research is a critical part of an SEO campaign and is a decisive factor in whether or not the campaign will succeed. It is important that it is done at the very beginning and is not rushed. After all, the goal is to not only rank well for many search terms but to also [...]

When first introduced to the world of SEO, I began scouring the Internet for information to become familiar with current topics and ideas. I had a lot of questions. Some were impractical and merely amusing, like: “Is there an SEO God and do they really care about my PageRank?” “Why do [...]

Twitter search has been hailed as the next big thing, short of becoming the next Google. At the same time it seems that Twitter search and Twitter people search are both broken.

Try searching for yourself, that is for your username.

I asked my followers to check the results for their usernames and they were mixed, some [...]

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At lunchtime today we took part in the Oxford Science Park summer event. We played giant beach volleyball, winning our only game, and bungee darts where we were useless and didn’t score a single point between us!
Unfortunately we have photographic evidence too!
Bungee Darts - Richard and Stuart

Kevin and Richard - Bungee Darts

Giant [...]

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Today is the final part of our is social media future proof online poll series. So far we’ve collected some very interesting results, which we will write-up next week.
Back in March it was reported that social media networking is now more popular than email usage. With Google Wave coming later this year, we’re asking if [...]

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Bleak future: Minority Report
In 2020, a little more than 10 years from now, SEO will still exist. As long as people will search something there will be professionals who make search more effective and things more findable. Of course the SEO industry will evolve. It will change significantly more than once. How?
Can we predict the [...]

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Today is part four of our social media poll series and this time we are asking what the main goals of your social media marketing campaigns are:

As always, please feel free to add your comments and tweet us at @seoptimise. And if you haven’t voted on our previous questions please view them all here.
© SEOptimise [...]

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Thanks to everyone who has voted in our is social media future proof online poll so far!
Continuing this weeks series; the question for part 3 is:

Again, please feel free to leave any thoughts on today’s question in the comments and tweet us at @seoptimise. And if you’d like to retweet the poll to your [...]

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We are all familiar with the benefits of SEO work on relevant websites, but what if people took advantage of genuine techniques for criminal gain? Would you know the difference between a fake and a genuine site? What if the fraudulent site was on the first page of the SERPs? Would you ever suppose it [...]

Today is part two in our is social media future proof online poll series.
Yesterday we received an excellent response when asking which social media website is most likely to still be around in 2020? Today’s question is:

If you are reading this in an RSS reader or email you may need to click through to view [...]

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It’s summertime and if you’re like most people, you didn’t include your blog in your spring cleaning rotation. Just as artists and musicians go through different phases and creative change-ups, bloggers need to “clean house” and evolve with the seasons as a way to improve, fine-tune and stay relevant.
These blogging ideas are hot out of [...]

This week we are running an online poll, with one question per day where we will ask for your opinions on the future of social media. This post will be automatically updated to contain links to the next questions as they appear on the site.
Today’s question is:

If you have any further thoughts please feel [...]

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Dell has been an early adopter of social media tools. Other than Apple that uses them for creating hype Dell uses social media in the direct business sense: They use Twitter to make money via direct sales among others.
In 2008 Dell managed to earn 2 million in revenue on Twitter which is a considerable amount [...]

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According to Google their mission is to organize the world’s information and make it universally accessible and useful. I might add that they are also striving to provide  the best user experience possible.
One aspect of SEO that is either looked over or forgotten is the technical side. I am not referring to the optimization of website code [...]

There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO.
I can’t define advanced SEO either. What I can do though is to [...]

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Keyword research is a basic but very important task for website optimization. I’m not going to cover all the ins and outs of keyword research in this post; but I’m hoping that after reading it, you’ll have a better understanding of how to do your keyword research more effectively.
A Common Mistake in Keyword Research
A common mistake [...]

Yesterday I wrote a post on Econsultancy about why not selling online can damage your brand. This does sound very obvious, but it’s surprising how many well-known UK brands and even high-street retailers do not manage to get this right online.
One of the examples given in the comments (thanks Andon) was the Primark website, who [...]

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This post is about how to leverage social media to get tons of links and buzz about your product or service. As an example of one of the best ways to do this, let’s talk about Mac & Cheese, you know, from Kraft. I recently saw a contest where Kraft was giving away a years supply [...]

Link building can be one of the most difficult parts of SEO, and unfortunately, it’s practically half of what SEO is about.
There are many different techniques to building good, quality links. I’m not going to talk about getting links naturally through link baiting, I want to talk about recognizing willing websites to request links from, [...]