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A question I get commonly asked by clients is should they be using LinkedIn and is there any SEO value in creating a profile? Well the answer to both is almost always yes, so I thought it would be a good opportunity to write up my top tips.

Image credit: Flickr
LinkedIn in my opinion, is one [...]

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10 Tips to Optimise your LinkedIn Profile

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When you have a large company, I mean large enough to be international, you need to have your website listed in different languages so that people across the globe can access it and then understand what your site is about. After all, you need to remove all the roadblocks you can for all your potential [...]

After discovering a paper on establishing web credibility on the Web [PDF] published by Stanford University in 2001 I was astounded by the timelessness of Web credibility. While you might imagine that a study conducted 8 years ago would be outdated by now like IE6, the browser every developer loves to hate, the main points, [...]

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Establishing Web Credibility

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Google just launched a new feature that works in conjunction with its toolbar. Called the “SideWiki”, it allows ANY visitor to make a comment on ANY site. At first glance, I thought this was a really innovative feature that would expand the experience of internet searchers and would allow for an interactive experience on any [...]

Capitalize on another huge marketing avenue by creating a video that will go viral.

While I have written several times already that Twitter or any other social site might ban you out of the blue it just happened to Rishi Lakhani aka @rishil, a well known SEO figure on social media. I even recommended following him on my SEO Twitter users list. Another SEO, @louisventer got banned alias suspended [...]

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Twitter Friday: The Tweet that Kills Your Account

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SEO.com opens its doors to offer information about its company, and tips and quotes on Internet marketing and search engine optimization. Food and beverages will be served, and the public is welcome to come, see the new office and ask any questions.
The open house will take place at its new corporate headquarters, Tuesday Sept. 29 [...]

If you can guess what the following terms all have in common, I’ll give you $25 via Paypal, no questions asked. Just leave your comment at the end of this post. This is not open to current employees of SEO.com. Here they go:
SEO, Jobs, Careers, Linkbuilding (I’ll tell you the answer in my next blog [...]

I’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge amount of attention very quickly. In fact, the demand for using the [...]

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Are Google using Monopoly City Streets as an advertising platform?

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Plenty of business plans are based solely on playing catch-up, and SEO is no exception. You could easily base your SEO strategy around scoping out your competitors’ approaches to link building, on-site optimization, social media, etc. and just copying it.
Of course, it won’t take long for people to see you for what you really are [...]

CC Image Couch Potato by Shawn Allen
As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as formerly you had only a site and now you [...]

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Active vs Passive SEO

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Many people still doubt that Twitter has value or that it will ever make money. A year ago the same people cried about Facebook growing but not being profitable. Btw, Google hasn’t been profitable from the start as well. Adwords and Adsense were introduced years after the search engine started. Now Google is the most [...]

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Twitter Friday: Twitter is Worth a Billion and Your Site is NOT

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There are several ways to obtain links on the Internet, through numerous different types of web pages. Some techniques to increase page ranking are difficult, while others are very simple. I would like to review a method for obtaining links that I would say is somewhere in the middle on the toughness scale, but if [...]

This post is for those who are thinking about buying a domain to use as the web address for their site. In my opinion, the name of the domain is one of the most important decisions you can make for your website, especially if you plan on doing any search engine optimization.
Not only is [...]

Ten years ago, websites were largely brochure-ware and widely considered disposable. It was not uncommon for a company to roll out a new website annually. Eliminating waste is a popular topic these days, and many companies are employing strategies to get the most out of their online budgets.
Today, it is not uncommon for a website [...]

Every time I launch a new website I try to come up with an overall traffic strategy, not just an SEO strategy. Why? Because traffic is where the money is! Most times, an SEO strategy will take 3-6 months to start seeing rankings and start building a considerable amount of traffic… The truth is I [...]

If you type in your company’s name and bad press and/or content show up in the SERP’s, you need reputation management. That’s pretty much an industry standard. Rep management practices have become pretty standard too: get lots of good content out there to basically force out the bad press. See Nelson’s latest post on black [...]

The Teenagers is a Creative Commons image by Palliativo.
Two weeks ago Twitter Friday dealt with teenagers not using Twitter as much as expected. While both the NYT and statistics seemed to have a valid point about teens not tweeting other sources seem to prove exactly the opposite.

Social media giant @zaibatsu has shared one of them [...]

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Twitter Friday: Teens DO Tweet, Don’t They?

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Among the perfect Barbie dolls and pop icons that litter the walls of every adolescent male, you will never see a pockmarked crone or even a hot model with something in her teeth. Professionals airbrush every picture beyond perfection; heaven forbid you ever see cellulite or dark shadows under bloodshot eyes!
Television producers have capitalized on [...]

A few of us stood in the shade, watching the guides from Holiday Expeditions put the boats onto the trailer. The two-day river rafting trip was over, and as we were left contemplating it in the 100-degree heat, one impression stuck with me:
Until you actually jump into the Colorado River and float through its raging [...]

There’s an interesting discussion in Communicate Magazine today asking where does social media marketing fit? Is this better suited for a PR agency or an SEO specialist?

Image credit: Matt Hamm
There are some excellent arguments provided by both Andrew Girdwood for SEO and Abigail Harrison for PR. In theory, Abigail is completely right and should win [...]

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Social Media Marketing – PR vs SEO – Where Does it Fit?

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Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken [...]

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30+ New & Free Web Tools You Should Know – 2009 Edition

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I’m a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it’s always frustrating when I am on someone else’s computer, and I don’t have access to my own set of “tools” that I use on a daily basis. Simply put, if you aren’t using Firefox, you’re missing out [...]

Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible.
Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS for end users.
Does it really? There is some truth to it. [...]

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Twitter Friday: Is Twitter the New RSS?

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The URL discussion has been absolutely beaten to a pulp regarding best practices for SEO and you will get varying opinions from different SEO companies. Are absolute URLs better for SEO than relative URLs? What is all the fuss about? I will get straight to the point. Relative URLs carry the same effectiveness as absolute [...]

Ok, it’s that time of year again which most of us guys dread, the X-Factor’s back! But whether you like the show or not, it is one of the UK’s most highly watched TV programmes and is a strong talking point for the British general public.
In recent years social media seems to be playing a [...]

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Can Social Media Give You the X-Factor?

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To be or not to be
A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ways. While most of them are [...]

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80% Social Media Adoption: Are You the Last of the Mohicans?

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My son recently had surgery. It wasn’t anything too serious, but it was traumatic enough that we noticed that he behaved a little differently once it was complete, and his recovery was going to take a little time. However, as soon as he fully recovered, he would be better, stronger, faster, and overall, he would [...]

SEO.com was recently featured in the Salt Lake Enterprise. An article was written about our company, focusing on the incredible growth we have enjoyed despite the recession. After mentioning our office expansion and relocation, the article highlights the firm’s history. It states, “The firm was formed in April 1003…”
We knew that we led the industry in [...]

You are all familiar with the classic movie, “The Wizard of Oz.” No? Then I suggest you take back that stolen piece of your childhood and watch it. Rent it. Borrow it. Just do what needs to be done.
Now back to my point.
After a long trip down the yellow brick road Dorothy finds herself wishing [...]