SEO optimise

Biz Stone by Joi
In case you don’t read my Twitter Friday column regularly let me say it again: I’m always quite enthusiastic about the way Twitter embraces business users. There is no other social media site that makes me as comfortable while using it.
This week Twitter co-founder Biz Stone announced paid premium accounts for [...]

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Twitter Friday: We’re Not for Sale but Our Accounts Are

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Google Trends for Tumblr, Digg and StumbleUpon
Last year I made about 30 predictions on Web trends for 2009. Many of them came true, others, of course, did not. Still even in those cases the ideas from the Web trends list were useful. Even those trends that disappeared from the radar or haven’t got main stream [...]

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30 Web Trends to Watch in 2010

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A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns:

More leads
A lower cost per lead.

AdWords makes it very easy to report on these metrics but what AdWords beginners often struggle with is [...]

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Awesome AdWords Flowchart to Check PPC Performance

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In my last post about optimizing landing pages for PPC, one of our awesome readers asked a great question that deserved a good follow-up post.
The Question by Sean
Why do marketers recommend having your PPC ad go straight to the landing page as opposed to the homepage? I would have figured that the consumer needs the [...]

Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can [...]

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7 Reasons Why You Need to Deal With Search Engine Marketing Change

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At the Tricks and Treats Workshop I talked about how to optimize press releases for the online public, and why you should write and send them consistently. What I did not explain as much, however, is what a press release is and how to write one.
After talking to a few people lately, I’ve realized not [...]

A few months ago I wrote for the first time about the new internal retweet feature on Twitter. I didn’t like it. Now it turns out as the feature is being gradually rolled out that seemingly most people don’t like it. So this time I won’t annoy you with another “it sucks” post I will [...]

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Twitter Friday: Do the New Retweets Suck? How to Fix Them?

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Protection 4 is a Creative Commons image by Jasmin Cormier
The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed by others.
Decision makers in search and social media rarely take a [...]

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10 Resources: SEO Going Underground Again

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There are many ways to screw up a web development project, and it all starts with not helping the sales managers.
You got this one
When you’re working for a studio, web development projects are team efforts. That team includes your sales staff; they’re the front line. Here’s some tips on selling them out and getting things [...]

So I was down in Vegas for a 3-day conference, staying at the Hilton Hotel. I am pretty big into fitness, so I woke up early the first morning and headed over to the spa/workout room. Lo and behold, there was a $20 charge to use the facility!? I was incensed, and also pretty out [...]

Since Google was first created, hackers have found ways to gain access to its databases to access private information, but not all hacking is malicious and dangerous like the movies and newspapers suggest – there are indeed some very useful and fun ‘hacks’ that anybody can do without an extensive knowledge of scripting codes or [...]

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Five Simple Google Hacks That Anybody Can Do

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Last month, my wife and I jumped on a plane out of Salt Lake City and headed toward what my wife refers to as “the most magical place on earth,” Walt Disney World. Why were we going when we don’t have any kids? I can promise you it wasn’t because of all the wonderful childhood [...]

SEO.com selected The Green Building Center as the winner of the Ultimate Web Marketing Makeover because of its commitment to the environment, its struggles during the recession and potential for future success. The organization receives a 6-month contract that includes Web design, search engine optimization, PPC, social media marketing, and conversion optimization.

SALT LAKE CITY – [...]

A big group of 11 of us from SEO.com recently returned from a week in Las Vegas at PubCon. When we arrived at PubCon the first day, we checked in at the registration desk and were given a SWAG bag with a few goodies from some of the partners and sponsors. Because Bing was one [...]

Enough is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it on SEOptimise as well a while ago. You can’t access it from Germany (where I live) anymore  for “copyright limitations reasons”. Orwellian newspeak has been [...]

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Open Source FLV Player: Embedding Videos the no YouTube Way in 7 Steps [Tutorial]

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In the recent past we have been made believe that the sheer number of tweets mentioning a link is the measure of popularity on Twitter. I don’t speak about popular users here. I mean popular items or tweets.
Twitter is neither Digg nor Google so measuring tweet popularity based on links is just half of the [...]

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Twitter Friday: What’s Really Popular on Twitter?

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We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn’t changing landing pages; I was trying to improve the account structure.
How could I easily and quickly find all the pages that were 404ing?

1. Download Xenu Link [...]

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Using Xenu Link Sleuth to Find Broken Landing Pages

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On a bet Matt Cutts told Evan Fishkin at the SEOMOZ party that he would shave his head if, during the site reviews, someone asked for their site to be reviewed and it ended up being a spam site. Well, it happened. After the session, a bunch of us were asking Matt questions and we [...]

I love Rand Fishkin. He very well may be my idol in the SEO world.
About an hour ago, I attended a session about purchasing links to influence your search engine rankings. I have always thought of buying links as black hat SEO and Rand reconfirmed my belief this morning. I wanted to quickly summarize his [...]

I’ve been intrigued with video marketing and video optimization for almost two years now. That is why I attended a session yesterday called “Best Practices: Video Creation, Integration & Marketing”.
There were three really great speakers, but one of them, Gregory Markel from Infuse Creative, had some awesome information about ranking factors in YouTube.
Since video marketing [...]

Following on from the common questions I get asked by clients theme, I thought it would be useful to look at listing some on-site optimisation and SEO copywriting tips.

Image credit: Flickr
Many companies will have their own copywriters, but writing online is clearly very different to writing offline material – so it’s always useful if you [...]

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21 On-Site SEO Tips You Can Give to Your Online Copywriter

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I love keyword research and taking time to figure out which keywords will not only bring a large amount of traffic to a website, but, those keywords that will convert and bring additional revenue to a company. Because of this, I decided to attend a great session at PubCon this morning that was focused on [...]

There is a feeling of excitement in the air at SEO.com. Is it due to the holiday season approaching? Maybe it is because we are announcing the winner of our Ultimate Web Marketing Makeover this Friday, or perhaps it is because the ski resorts will open soon. Well, all of those are very exciting, but [...]

I’ve had my new Motorola Droid from Verizon for about 24 hours and here is my initial review.
The Honeymoon
The sky is a little bluer, the sun feels a little warmer, the air smells a little cleaner. The romantic babble has almost reached peak nauseousness; “who’s the best phone, you’re the best phone, I love my [...]

Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your product in front of millions of potential customers. [...]

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Nine reasons why your viral campaigns aren’t working

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Last week I wrote about Twitter lists for the first time, this week it already seems you can’t live without them anymore. There are so many Twitter lists out there by now that even a directory like Listorious can’t help you much finding the right ones.
There are hundreds for SEO alone already. So I decided [...]

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Twitter Friday: 20 Twitter Lists for the SEO Industry

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The last time I was in Seattle for SEO training, I was walking back to my hotel room after dinner when I was stopped by a homeless man. He was sitting outside my hotel and struck up a conversation. He was homeless but not hopeless. He prided himself on his musical talent and his unique [...]

We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media, and so forth. We can get your site some [...]

Hopefully, we should all know that websites need good, relevant content in order to be successful at SEO. The better your content is, the more likely it will be to show up in search engines and naturally attract links to your site. Additionally, fresh content is a major factor that plays a role in search [...]