SEO optimise

Today I wanted to take some time to talk about link building with relevant sites. I wanted to start off with a couple of questions, concerns, or push back that we tend to get from clients and people who just don’t understand link building. One of the things that I am told by clients is [...]

Creative Commons image by ahisgett
No matter if you like it or not when the old year fades away and the new year arrives most of us think about the past and the future.

Was it a successful year?
Where did we succeed, where did we fail?
Which of the mistakes do we want to overcome next year?

Most people [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

20 SEO New Year’s Resolutions for 2010

Related posts:

1. 30 Web Trends to Watch in 2010
2. 15% Discount Code for SMX Advanced London 2010
3. 30 Resources on Google, Search & SEO Changes in 2010

Almost everyone on the planet has heard of Twitter, but many businesses do not understand how or why they should be using Twitter.
1- Use Twitter to monitor the conversations about your business. Every business owner knows that word-of-mouth can have an impact on a business, good or bad, and the bad can spread like [...]

It is that time of the year again. You can feel it in the air and see it everywhere you go. The lights are on the neighbors’ houses and the stores are getting more and more crowded as we get closer to the 25th. For children, Christmas is a magical time where they dream every [...]

Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…

Image credit: krisdecurtis
On the first day of Christmas, my SEO agency gave to me, one golden rule

SEO is an ongoing effort

On the second day of [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

The 12 Days of Christmas – SEO Agency Edition

Related posts:

1. 15 Questions You Should Be Asking Your SEO Agency
2. 41 Ultimate Tips from SMX London 2009
3. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads

As I write this, I’m fuming about pet peeves. It’s been one of those weeks where it seems fate, the universe, or whatever, is barraging me daily with its pet-peeve arsenal.
And the pet-peeve thing reached its peak this morning when I got my oil changed. They told me it’d take a half hour. Two hours [...]

Why does the “Iranian Cyber Army” use the red star, a communist symbol from the soviet era?
It’s Twitter Friday again! Welcome back to my weekly column. Apparently Twitter or rather its DNS got hacked. DNS is that little thingy that assigns real Internet addresses (like Twitter.com) to those so called IP addresses or rather numbers [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Who Has Hacked Twitter? Probably not Iranians, Hackers or Iranian Hackers

Related posts:

1. Twitter Friday: TechCrunch Twitter Hacked Scandal – SEO?
2. Twitter Friday: Twitter as a Weapon of Mass Distraction
3. Twitter Friday: Teens DO Tweet, Don’t They?

The title of this video post might get me in trouble because it might be a little bit misleading; but by purchasing “established” INDUSTRY RELATED websites and setting up a permanent 301 redirect to your main domain, you can quickly build authority and link equity. Enjoy the video!

For those of you who would rather read [...]

Robert Scoble by Alex de Carvalho
In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses

Related posts:

1. 15% Discount Code for SMX Advanced London 2010
2. 30 Web Trends to Watch in 2010
3. 15% Discount Code for SMX London 2009 & 2010

Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Don’t Just Read What Top Bloggers Write – Look at What They Do!

Related posts:

1. Ryanair: How Not to Respond to Idiot Bloggers
2. Active vs Passive SEO
3. 35 Non-Google SEO How tos, Tutorials & Other Resources

Not only are we amazing SEOs, we are also singers, songwriters and performers. Enjoy our Broadway production below.

December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight).

Image credit: Flickr
1. CPCs will rise
A pretty safe bet to begin with. The recession, apparently, is coming to an end and more and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

10 PPC Predictions for 2010

Related posts:

1. SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses
2. 30 Web Trends to Watch in 2010
3. 15% Discount Code for SMX Advanced London 2010

Christmas comes just once a year, but terrible websites can be found all-year long! When it comes to SEO-friendly web design, here are a few practices that will have you asking Santa Claus for a new webmaster this Christmas. Feel free to sing along! (I would be amazed to see someone actually put this [...]

In this week’s Twitter Friday column I want to dissect the news that Twitter traffic is dropping for a few months in a row. Is it true?

Well, in case you rely on Compete.com data only you will probably say yes. Compete.com is quite reliable but also known to measure US traffic. They rather count the [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

Twitter Traffic Down or Not? In the US Yes, Elsewhere Rising

Related posts:

1. Twitter Friday: Twitter Was Down for 2h and the World Stood Still
2. Twitter Friday: Twitter as the Main Traffic Source
3. Twitter Friday: One Year of Twitter Participation

Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:

Google Caffeine
Google Real Time search
Google Personalized search results
Google Living Stories
Google Phone

I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

30 Resources on Google, Search & SEO Changes in 2010

Related posts:

1. 30 Web Trends to Watch in 2010
2. 15% Discount Code for SMX Advanced London 2010
3. 56 Local SEO & Search Resources for Business

Jonathan Allen’s been behind the camera again with another great video from Search Engine Strategies. This follows up from the very popular SES London video earlier in the year with the latest 50 SEO’s from SES Chicago.
Some great comments from lots of search guys and Dave Naylor is very funny, representing the british contingent!

Plus it’s [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

Searching for Santa at SES Chicago 2009 Video

Related posts:

1. First SEOptimise Newsletter Sent Out – August 2009
2. SES London Video – What Should Google do with the Black Hats?
3. Signup for the New SEOptimise Monthly Newsletter

I am a blogging expert. There probably isn’t a soul around that knows more about blogging. How did I become so advanced? By starting a “Mommy Blog” a month ago. I figure after posting eleven entries, I probably know all there is to know.
OK, maybe not. But as a new blogger, I have learned a [...]

The best Internet marketing strategies of 2009 revolved around establishing credibility and targeted exposure. The search engine optimization company says similar tactics will work in 2010.
SALT LAKE CITY — In response to an eMarketer.com study stating that businesses will spend up to 75 percent more on Internet marketing this holiday season, SEO.com – a [...]

Claiming a Twitter profile name seems to be the new domain squatting, so I thought it would be interesting to see how many top brands have claimed what would be their first choice Twitter handle.

Image credit: Flickr
So for example, Sky would presumably like to have claimed twitter.com/sky – but missed out on this to another [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

Top 50 UK Brands Who Haven’t Claimed Their Twitter Name

Related posts:

1. CompareTheMeerkat.com show brands how social media should be done
2. Twitter Friday: The Tweet that Kills Your Account
3. Twitter Friday: What’s Really Popular on Twitter?

see more Epic Fails
As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle with some fundamental problems [...]

Today we have launched a free white paper, Business Guide to Blogging – this looks at how businesses can promote themselves using blogging, funnily enough. All you need to do is click here to download the guide in PDF format.
Here’s my introduction to the guide:
“The SEOptimise blog began as a way of marketing our search [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

Download Our Free Blogging Guide for Business White Paper

Related posts:

1. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
2. Should Businesses be Blogging? SEOptimise on BBC Oxford
3. 30+ New & Free Web Tools You Should Know – 2009 Edition

Very quick post, but Investp are now running the second year of their online marketers of the year poll.
I was quite surprised, but very honored to be nominated amongst some great guys – including fellow SEOptimise blogger Tadeusz Szewczyk. Last years vote was very popular and I’d encourage that SEOptimise readers take part in [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

Vote for the Top 100 Online Marketers of 2009

Related posts:

1. First SEOptimise Newsletter Sent Out – August 2009
2. 10 Non-Google SEO Ways to Promote your Business Online in 2009
3. 30+ More Non-Google SEO “How to” Online Marketing Resources for 2009

In today’s weekly Twitter Friday column I want to compare the 3 most common retweet buttons for WordPress blogs. A retweet button is a button that not only retweets the particular post it was clicked one but also displays how many people tweeted that link: On click these buttons also lead to a list of [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

3 Retweet Buttons for WordPress Blog Posts Compared

Related posts:

1. Twitter Friday: Do the New Retweets Suck? How to Fix Them?
2. Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or Site
3. Twitter Friday: Twitter Will Block Your Retweets

One of the things I have tried time and time again to impress on sales and business development people who have worked for me over the years is this:
Professional communication = credibility!
The other day I had a call come in from an unknown number so I let it go to voice mail. When I got [...]

Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

10 Free Google SEO Tools Everybody Should Use

Related posts:

1. The 30 Free SEO Tools You Must Know
2. 30+ New & Free Web Tools You Should Know – 2009 Edition
3. Twitter Optimization Part 4: 10 Tools You Need for Business

Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.

The best landing pages activate a neurological trigger in the visitor’s brain that screams, “This page is exactly what I’m searching for. No need to look further.” If your landing page can do that, credibility flows like sweet, sweet awesomesauce to your site, company, brand, and product before the click-through occurs. You’re exponentially closer to [...]

I very rarely write about individual website’s which are making mistakes online, but looking at the ASK restaurants website yesterday I was very surprised to see how a well-known UK brand has paid little or no attention to their search strategy.

Being a popular restaurant chain there are many opportunities to attract potential customers on the [...]

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!

ASK Restaurants Making a Meal Out of Their SEO Strategy!

Related posts:

1. Google’s Social Media Strategy: Trial & Error
2. 30 Web Trends for 2009
3. Twitter Friday: Dell is Making Millions on Twitter but What Else?