The 12 Days of Christmas – SEO Agency EditionCategory: All news, blogging, linkbait, ppc, seo, social media | |
22 12 2009 |
Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…
Image credit: krisdecurtis
On the first day of Christmas, my SEO agency gave to me, one golden rule
- SEO is an ongoing effort
On the second day of Christmas, my SEO agency gave to me two social media musts
- Be personable
- Never pitch in an online social situation
On the third day of Christmas, my SEO agency gave to me three web copy writing rules
- Remember humans read your copy as well as search engines
- Link out to information that adds authority to your opinions
- Your words represent the company, so be eloquent, intelligent and accurate
On the fourth day of Christmas, my SEO agency gave to me four Twitter tips
- Discuss and debate, don’t just lecture
- Let your personality show, Twitter isn’t the board room
- Monitor mentions of your company and respond to them
- Respond to relevant questions
On the fifth day of Christmas, my SEO agency gave to me five golden SEO rules
- Be unique – use original copy on your site
- Stay onside with Google – black hat tactics risk penalisation
- Aim to build links from relevant, authoritative websites
- Rewrite your site – if your website hasn’t been written with Google in mind, redo it
- Use internal links throughout your site, with relevant anchor text
On the sixth day of Christmas, my SEO agency gave to me six tips for building your brand
- Tweet regularly and often
- Keep an up-to-date blog
- Offer guest posts
- Use social media platforms
- Attend industry conferences
- Socialise in industry-specific social sites & forums
On the seventh day of Christmas, my SEO agency gave to me seven hints for press releases
- Make the news angle obvious
- Target appropriate journalists with the release
- Follow up the email with a phone call
- Release responses to relevant industry events
- Don’t let quality standards slip – use a spell check
- Link to your own pages using relevant anchor text
- Make it as easy as possible for the (overworked) journalist
On the eighth day of Christmas, my SEO agency gave to me eight email marketing rules:
- Don’t bombard customers
- Keep your content relevant
- Make your copy sparkle
- Use intriguing subject lines
- Review your emails in different browsers to check they look right
- Send the message at an appropriate time
- Test messages on a small group first
- Respect your recipient at all times
On the ninth day of Christmas, my SEO agency gave to me nine linkbait tips
- Add value with guides and how-to’s
- Use lists like top tens, golden rules and so on
- Offers industry news and current affairs
- Use multi-media like podcasts and video
- Blog regularly and comment on other blogs
- Don’t be afraid of controversy, it attracts links
- Offer services like industry-relevant calculators and tools
- Respond and listen to visitor feedback
- Don’t simply sell
On the tenth day of Christmas, my SEO agency gave to me 10 tips for LinkedIn:
- Complete your profile
- Bag your vanity URL
- Make your profile public
- Connect with everyone you know
- Request recommendations (where appropriate!)
- Join relevant groups
- Use LinkedIn Answers to boost your reputation
- Use a descriptive job title
- Link to your website using keyword-rich anchor text
- Register your company’s profile
On the eleventh day of Christmas, my SEO agency gave to me 11 pay-per-click tips:
- Review competitors’ campaigns
- Target a relevant geographic region
- Manage your budget carefully
- Choose enticing text
- Carefully choose the destination URL
- Monitor performance often
- Don’t just target the most popular keywords
- Monitor your conversion rate
- Avoid running b2b campaigns at weekends
- Use negative keywords to avoid irrelevant appearances
- Be ready to adapt the campaign for game changing rules or if conversion falls off
On the twelfth day of Christmas, my SEO agency gave to me 12 blogging rules:
- Use short paragraphs
- Avoid unnecessary punctuation
- Check spelling, then check it again
- Double-check grammar
- Don’t exceed your vocabulary
- Ask a colleague to proofread your copy
- Link to relevant articles and information
- Avoid repetition, even of keywords
- Go beyond keyword stuffing
- Use unique meta data
- Post often
- Be interesting
So what do you think? Surely it’s more festive than Rage Against the Machine! Have a great Christmas SEOptimise readers! 
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The 12 Days of Christmas – SEO Agency Edition
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