SEO optimise

To be honest: I hate all the Apple hype. I hated it on Digg and I hate it on Twitter as well. Twitter has been flooded with iPad tweets in such a manner that you can’t find the real news anymore.
The real news this week for us is that Twitter changes its recommended users list. [...]

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iPad, iPad, iPad!!! No, Just Kidding. Twitter Recommends Users Algorithmically. A New TwitterRank?

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Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]

Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code:

Tracking visitors across different domains
Changing the session timeout
Setting keywords or referrers to [...]

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Finding Errors in Your Google Analytics Tracking Code

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As a search marketing agency, we make sure our we keep up-to-date with all things search by attending the top UK conferences. And at the top of the list for the last few years is SES London.

Image credit: SESConferenceSeries on Flickr
Last year I wrote 5 reasons to attend SES London and these really haven’t changed. [...]

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Why You Should Attend SES London 2010

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This week’s Twitter column comes a day late. I think it doesn’t matter when I post my weekly Twitter post. The important fact is that I do at all and the the quality of the post makes it worth reading. So from now on I won’t be that exact anymore. The weekly Twitter column will [...]

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Twitter Arrests Become Commonplace

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Wicked by xlorddashx.
Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black [...]

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30 Black Hat SEO Techniques You Can Use Ethically

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This time of year is when most people reflect on their lives, where they’re at and where they want to be in the future. It’s also a time to reflect on the good things in their lives. I thought of a list of SEO things to be thankful for.

You know what SEO is! You’re already [...]

We are currently looking to recruit an SEO executive to join our great team in Oxford!

Image credit: Flickr
“We are currently looking to recruit for a full-time position in our natural search team. Candidates with a minimum of 1-2 years experience in a search engine marketing role are preferred, with a competitive salary offered based on [...]

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We Are Recruiting – Come Join Us!

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I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy.
Understanding the Keyword Cycle
Let’s briefly discuss what head terms and [...]

I don’t have an iPhone. Most of the SEM community are early adopters so many of you will already be using smart phones and many of you will already be aware of what I am about to tell you. I’ll put the important information in bold just here so that it is easy to spot:
When [...]

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PPC for the iPhone

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This week the Twitter Friday column expands as a major Twitter SEO topic is on our agenda. Last week Technology Review published an article titled “How Google ranks tweets“.
In the TR article leading Google engineer Amit Singhal explains ranking factors for tweets.
Some of the ranking criteria are quite clear and obvious while others remain fuzzy [...]

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Twitter SEO the Tiger Woods Way: How Google Ranks Tweets

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In my previous work experience, I designed and created pages and graphics for a company’s intranet. In this context, SEO practices were not number one on my list of priorities. Adding a few keywords to help the internal search engine sort through the pages was enough.  Coming to SEO.com from this environment has been eye-opening [...]

Last night SEO.com hosted a live Tweet-up and #gno party. It was a lot of fun. We had a full house, kept the Twitter-feed busy with SEO tips, and website owners all over the country joined us via Twitter and Ustream.
We would like to thank Jyl Pattee with www.momitforward.com, Clark Winegar with Mustache Power, the [...]

The Internet marketing company follows up a record year by hiring vice presidents of marketing, sales and finance.

From left to right: Grant Chandler, Rod Lee, and Chris Knudsen.

SALT LAKE CITY (Jan. 12, 2010) – SEO.com starts 2010 the way it ended 2009: with rapid growth. The SEO firm bolstered its numbers with three new, high-profile [...]

In the Land of Mordor where the Shadows lie.
One Ring(CMS) to rule them all, One Ring(CMS) to find them,
One Ring(CMS) to bring them all and in the darkness bind them
In the Land of Mordor where the Shadows lie.
Recently I worked with a fellow employee on implementing SEO site optimizations for several clients. To our [...]

Ford F 150, the biggest Twiter client yet. Image by selfhatingotaku.
Twitter Friday is alive and kicking! Welcome back in 2010! The column paused for two weeks in a row simply due to the holidays taking place both on a Friday. Many people didn’t tweet during the Holiday season anyways so it wasn’t that bad, was [...]

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Ford Cars & Drive by Tweeting

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Disclaimer: these predictions are not entirely the belief of SEO.com as an organization, or the people that work for SEO.com. These predictions are speculated and completely FUN, and more importantly, if you look hard enough between the lines, you’ll find some good “nuggets” for the upcoming year’s social media strategy.
Feel free to view Part 1 [...]

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Image: Life in the Fast Lane by t3ermin4t0r.
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We all love the fast life of the SEO industry, don’t we? Each day is a challenge and the sheer diversity of tasks makes this profession so refreshing. As we have to deal with a plethora of developments, hundreds of ranking factors and daily breaking news which can [...]

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30 Fast Life SEO Tactics/Techniques for 2010

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Something we’ve come across recently is a search query to check for URL’s which are listed in Google’s main index. This appears to remove any webpage’s which may be listed in Google’s supplemental/secondary index.
The query to find this is: site:domain.com/*
At the moment I’m unsure how accurate this is, the only reference I can find is [...]

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Does site:domain.com/* show you non-supplemental Google indexed pages?

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I was first introduced to #gno on Twitter (Girls/Guys Night Out) by stumbling upon a gno hash tag. (For you non-twitter users, a hash tag is this sign: #.) I was curious, so I decided to follow the conversation. This chance encounter turned me into a faithful #gno attendee. As a mommy blogger, I have [...]

I love looking forward to the upcoming year, and trying to guess what this New Year may bring. For this reason I have decided to write a few “fun” posts on 2010 predictions in two areas: search engines, and social media.
Already there have been strong and well-researched predictions from industry leaders like Rand Fishkin. You’ll [...]

Since 2006 I’ve written-up a review of the SEOptimise blog in terms of stats and analytics. As it’s an interesting time to look back on how the site has progressed, I’ve continued this by listing some similar stats for comparison during the last 12 months:
Top 10 SEOptimise posts of 2009

10 LinkedIn Tips to Optimise your [...]

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SEOptimise 2009 – The Year in Review

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A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your [...]