SEO optimise

The design blogosphere has been buzzing about the improvements level 3 of Cascading Style Sheets will bring. Although still a ways off from official recommendation status by the W3C, some browsers are already supporting pending features. I want to highlight a few of the CSS3 features I’m excited about that will not only add flexibility [...]

Just spotted Google Webmaster Central now has an option to verify a site by its DNS record:

Sometimes there are valid reasons why you may not be able to verify via HTML or meta tag verification, so this looks like a useful addition to prove ownership of a server. This looks like it was added yesterday, [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Google Webmaster Central adds Verify by DNS Record

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I’ve just published this on Econsultancy, but I thought it would be worth sharing with SEOptimise readers too. This is a presentation from a recent client seminar to show 5 reasons for blogging and 5 tips on how to get started.

Blogging Guide to Business
For the full article please read the Econsultancy post and download our [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Business Guide to Blogging – Seminar Presentation

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Cyber Girl by WebWizzard
Welcome back to the weekly Twitter column. Today’s topic: The vanishing value of retweets due to the attack of the Twitter bots.
The sheer number of retweets has become more and more pointless recently.
That’s a sad realization but it’s true. You can get dozens of retweets just by more or less automated [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Attack of the Twitter Bots!

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Service Dogs by Beverly & Pack
While most people, even the Web savvy ones, still don’t even get basic SEO, search engine optimisation has evolved dramatically over the recent years. SEO is more about visibility in manifold places than anything else by now.

Ranking on top of regular Google results is just one of a plethora of [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->What Kind of SEO Services Do you Really Need?

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Google have announced this week at SES New York the introduction of AdWords Search Funnels. The conversion attribution problem has been heavily discussed during the last year and this led me to think of a quote which was on Twitter a while ago, (I think it was from Chris Lake – correct me if I’m [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Goal Involvement Analogy: “Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result”

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If you haven’t heard of ping.fm before, it’s a nice little service that allows you to add a heap of your social media and social bookmarking accounts and post updates to all of your added networks in one go, which can be done directly through the ping.fm site or with SMS, Email, instant messaging bots, [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Is Social Bookmarking with Ping.fm Sociable?

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A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, [...]

When it comes to online video marketing, we often assume that the only hope of getting a substantial quantity of views is through some form of viral marketing, which don’t get me wrong is a brilliant tactic of gaining traffic to your video but with Google shifting further towards universal search results, optimising your video [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Optimising your YouTube Channel for SEO

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In this edition of our weekly Twitter column I’d like to ridicule Twitter search. Yes, no mistake here. We know now, after I’ve predicted it a few weeks ago that
Twitter search will finally rank tweets
instead of just showing the latest ones.
Search Engine Land asked when the news Twitter search ranking will get live but they [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Search Will Rank Tweets One Day – Topsy Does Already

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We’ve all heard the old adage, “The customer is always right.” From time to time there is push back from frustrated designers and developers suggesting heresy; the customer is, in fact, fallible. We must be at this part in the cycle because I’ve seen several blog posts lately regarding how the customer isn’t always [...]

Are your PPC campaigns eating your organic traffic? Google love for you to bid on your brand name in AdWords, but how to you know if you are wasting money on traffic you could have got for free? Of course, to find this out you need to run some sort of test.

I don’t know how [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Is PPC Canabalising your Brand Traffic?

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Numbers and statistics are never true by themselves, it always depends on how you interpret them. On the other hand, without numbers you have no idea what’s going on. Thus we have to study statistics and all other data we can get to stay in business.
Here I’ve collected 35 crucial SEO, Twitter & social media [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->35 Crucial SEO, Twitter & Social Media Statistics for Business People

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Over recent months I’ve found I’m reading RSS feeds less and less. The main difficulty is that links are now so often shared on Twitter, Facebook, StumbleUpon etc – that RSS can easily be forgotten sometimes. It’s actually quite common that I’ll login to see 1000+ items to read so just end up marking all [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Can Google Buzz Replace RSS Subscription?

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I’ve converted, but my first experience with Google Chrome occurred about a year ago and it was not a positive one. It was disappointing and frustrating. However, after fighting with Firefox, which crashed many times daily and demanded updates that slowed browsing and constantly interrupted me, I gave Chrome a second chance.
My biggest concern was [...]

Amazon River by lollyknit
One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.
A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Non-Industry SEO Resources and Articles – SEO Mainstreaming

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If you want a blog that you can be proud of, you need to do some heavy lifting. These SEO tips can help you trim the fat and build up your SEO muscle. Think of me as your personal trainer, prepare yourself to sweat a little, and you will have Blog Posts of Steel in [...]

The Community Participation Pyramid courtesy of Jakob Nielsen’s Alertbox
In this week’s Twitter column I want to debunk a myth that gets spread by the likes of CNN Money and Mashable. Roughly it states that Twitter becomes more of an RSS reader than a real social networking venue due to “only” 27% of Twitter users being [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Study: Twitter Users 3 Times More Active than Average Social Media Users

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On March 25, some of college basketball’s best teams will compete in Salt Lake City for a chance to play in the Final Four. But before they tip off, smart marketers will assemble just up the road at the SEO.com headquarters for some March Madness of their own.
We’re hosting our third free workshop. And [...]

This week’s Twitter column is about a very intriguing survey by Neicole Crepeau. She surveyed 336 Internet users asking them several questions about their Twitter usage and perception. The most note-worthy finding is that most of those who have quit Twitter did it out of boredom.
At the same time these people didn’t use Twitter in [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Survey: People Who Quit Twitter Out of Boredom Haven’t Tried Hard Enough

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You have trained hard and optimized your content for keywords (SEO basics). You’ve gained respect from your peers (link building), and have battled your competition and fought your way to the top of the search results (queue 80’s training montage). Now comes the championship fight – but it’s not against your top competition. It’s to [...]

One of the things I love about SEO the most is that even after years of optimization there is still room for improvement.
Even the best among us still have potential to improve their websites and blogs.
While reading the leading SEO blogs I sometimes encounter basic SEO, usability and trust issues. They’re not big enough to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO, Usability and Trust Issues Even the Best SEO Blogs Face

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The search engine optimization company blasts away the pounds in a fitness competition to claim coveted tech prizes.

SEO.com salesman, Dale Nguyen, sits in a Bod Pod to discover his total body fat percentage.
SALT LAKE CITY – It doesn’t take much to get a team of tech-savvy geeks to trim down and shape up – just [...]