SEO optimise

Google has rolled out a new change to their results pages. This noticeable change is that of brand links for certain search queries.
For example, if you are searching for “baseballs”, you might get links for Rawlings, MacGregor, Ussa, Easton, NFHS, and so forth. (See image below) If you do a search for snowboards (by the way… ... Read more

Lately we’ve witnessed a backlash in the SEO industry regarding SEO advertorials. In other words some SEO practitioners have attacked a British newspaper publisher for contacting them to sell so called “SEO advertorials”.
I was a bit surprised because I consider SEO advertorials a legitimate technique of search engine optimization. [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO Advertorials Done Right

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It is no secret that links are one of the largest keys to achieving a high ranking in the search engines. There is certainly a lot more involved in ranking well in the search engines than just getting links, but links are the largest single factor.
There is a lot of debate about what the best links ... Read more

Google announced today that they are making some pretty big changes to the Google Advertising Professionals program.
One of the biggest is a change in name. In early 2004, Google launched “Google Advertising Professionals Program.” As of today, it will be known by the “Google AdWords Certification Program.” This change will offer more training materials, more challenging ... Read more

Welcome back to our weekly Twitter column. While perusing an article about the state of Twitter by celebated social media pundit Brian Solis of PR 2.0 I was intrigued by a screen shot from Google Suggest where the second most popular collocation of “I don’t get …” is Twitter. I checked that and it’s true. [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->I Understand that You Don’t Get Twitter and I Can Help You!

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Overlook Park by dougtone.
There are so many WordPress SEO tutorials out there we don’t need another one. Some of them are very good, I don’t doubt that. They cover most of the blog & WordPress SEO basics like proper URLs e.g. We have also numerous best WordPress SEO plugins lists out there.
Blog SEO is mainly [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Advanced Blog & WordPress SEO: 30 Points Most Bloggers Overlook

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In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery.
Use ... Read more

With SEO.com’s new website, marketers now can utilize search engine optimization, social media marketing, pay-per-click advertising, conversion optimization, and search-optimized Web design to reach millions of online shoppers

SALT LAKE CITY – Businesses will invest $23.6 billion in search marketing this year, according to AdvertisingAge. With 14 billion online searches each month and social media ... Read more

Checking your rankings every day is a love-hate relationship. You love it because after months of hard work you wake up one morning and finally see yourself in a top position. You hate it, however, because Google’s personalized search results may mean the rest of the world ... Read more

It is official, the Google Local Business Center is now called Google Places. This change comes as Google is shooting to re-brand their product around the Place Pages that they rolled out last fall. For those who don’t know, Place Pages are the business listing pages that are found in Google local searches. These pages have ... Read more

Back in my Boy Scout days, I did a service project where I had to ask local businesses to donate material toward the project. I was amazed at how many companies had budgetary allotments for these types of donations. Most stores just handed over the supplies. One paint store was slightly different. They asked me ... Read more

Retweeted Starbucks ad aka promoted tweet. No sign of it being an ad.
Welcome back to the weekly Twitter column. Last week we have witnessed a lot of news about and from Twitter. The most important one seems to be the appearance of Twitter ads aka promoted tweets. From now on you can
buy your way to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Buy Your Way to the Top of Twitter Search Results and Other Issues

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When it comes to travel SEO, competition is often fierce. Huge authority travel sites, luxury hotels and millions of apartments all fight for attention. Both SEOptimise in the UK and myself in Germany have been working with many SEO clients from the travel sector. Kevin Gibbons has already provided a must read resource on travel [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Travel SEO Strategies

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Yesterday was the last day of PubCon South here in Dallas. There was no shortage of chatter around the sessions, yet somehow I had a song in my head all day. It was something about, “Chinese food makes me sick,” and “Abercrombie and Fitch.” If you know what song that is, you are probably the guy ... Read more

This is a follow up post from my post yesterday about click-through data in Webmaster Tools. After comparing some analytic data and reading numerous tweets and blog posts about the matter, it is obvious that there are discrepancies in the click-through data that is being shown in the Webmaster Tools interface in comparison to Google Analytic ... Read more

We are excited about the new look for our corporate website and hope you like it!
As can be expected when you launch a new site, there are a few kinks we are working through. If you find any broken pages or other issues, we would love to hear about it.
We appreciate your patience as we finish ... Read more

For those of you who aren't aware yet, Google just announced some new features in Google Webmaster Tools. The most incredible is the top search queries enhancement which shows clickthrough rates, percentages and impressions along with some useful and pretty charts. This additional long-awaited data will provide webmasters with some incredible insights. Here are the top 4:

Last week Google announced that universal search features in Google Suggest, which were rolled out in December, are now available for smartphone users. For someone like me who wants answers to all my Web inquiries yesterday, this is great news.
Universal What?
Universal search provides answers to commonly asked queries, such as weather or unit conversions, and displays ... Read more

Late last night I logged into my Google Webmaster Tools account to find that Google is now showing me clickthrough data on all of my websites. After reading the official announcement from Google, it looks like it is going to be a permanent addition to this already awesome tool set. It also looks like this is ... Read more

Yesterday, the Google Webmaster Central blog announced that in anticipation for the upcoming Barbecue season, they have added a new supported rich snippet markup format for recipes.
The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example taken from the webmaster tools blog:

In ... Read more

According to the New York Times, Twitter is planning on launching its brand-spankin-new ad platform which they are calling “Promoted Tweets.”
These Promoted Tweets will show up when Twitter users search within Twitter for keywords that advertisers are bidding on. Several large companies have already committed to running ads through Promoted Tweets, some of which are Best ... Read more

We partnered with Sorenson Media to combine their video expertise with our SEO strategies. Here is Sorenson Media’s news release, hot off the press:

Leading Companies in Online Video Solutions and Search Engine Optimization (SEO) Join Forces to Offer Better Quality, Relevance and Searchability for Video Content. Internet Video is a Green Field for Companies Looking ... Read more

It was announced Friday of last week that website loading time (aka site speed) is now a ranking factor in the Google algorithm. For the majority of the SEO world, this doesn’t come as any surprise since Matt Cutts and others have been talking about site speed for almost a year now.
Even though site speed is ... Read more

Twitter search results for SEO. Very relevant, aren’t they?
Last week the new Twitter search “ranking popular tweets on top” went live. It’s a huge disappointment. It only shows two or three seemingly popular tweets on top of the latest tweets not ordered in any manner, just like hitherto.
Also the “popular tweets” seem to stem from [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 Twitter Search Alternatives & Tools

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I was reading a post this morning on the Single Grain blog about how social media will replace the search engines. Here is what I have to say about this post and social media and SEO strategies in general.
To start off, I don’t believe that social media portals will ever replace SEO. However, in order [...]

Apple have today launched iAds, I’m not really sure what it is either, but what is obvious is that Twitter really has become the best source for finding a wealth of information on breaking news stories.
Yes, Twitter’s not always the most reliable source, but if you’re looking for information on a trending topic such as [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter vs Google – Who Wins the Real-Time Search Battle?

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Getting traffic is good. Getting leads is better. How do you turn your website traffic into paying customers?
You need to create a powerful experience that entices your visitors into taking action on your site.
Join us for a free webinar and hear from experts Scott Miller, President of Vertster, and Dave Bascom, President of SEO.com. These [...]

The full agenda for SMX London is now almost complete, this was a great conference last year and is expected to be a must-attend event again this year – especially as this is now an advanced conference.
There’s lots of great tracks, but if you’re attending make sure you come and see us on the following [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Hear SEOptimise Speak at SMX Advanced London 2010

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The road map of a successful SEO campaign usually follows something like this:

Keyword Research
Competitive Analysis
Site Optimization
Link Building
Boost In Rankings & Increase In Traffic

After completing these steps and seeing results, what now?
One thing that professional SEOs struggle with on a regular basis is how to maintain steady growth once an SEO campaign is fully underway. If [...]

Successful Business Leader Wants to Take his Skills to Washington

SALT LAKE CITY, April 1 — David Bascom, CEO of the well-established and fast growing internet marketing firm, SEO.com, will officially announce his intent to run for the Utah Senate chair currently held by U.S. Senator Bob Bennett. This seat is already in high demand [...]