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SEO.com to run free Foursquare campaigns for qualified businesses to profile in a Foursquare ROI case study. The study will determine whether the social media platform can be an effective marketing tool, and can deliver a significant return on investment.
SALT LAKE CITY – Can businesses make money with Foursquare? Right now?
That’s the question SEO.com will try ... Read more

Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.
While on the one hand, it’s understandable, Google doesn’t allow [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Monopoly for Stream Ads: What Does it Mean for Business?

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Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus on three of them right now Google Insights, Google Analytics and Google Webmaster Tools [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Use Google Webmaster Tools for SEO Inspiration

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Yahoo announced today it redesigned Yahoo! Image and Video search results pages to include the most popular trending topics that people are searching for.
These new pages are no longer bland and boring, and now shows up to five pages of topics that are trending in search. One really cool feature it added is the ability to ... Read more

I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water!
Then, once I got over how cool it looked (and stopped trying to figure out if I could do this myself), I did some Googling. ... Read more

Google announced yesterday it has ended the “community edit” free-for-all in Google Maps.
In the announcement Google said, “all community edits will be reviewed before they are shown.” For local business owners, this means that competitors and spammers will no longer be able to edit your business listing however they see fit, which as been a huge ... Read more

In my last post I talked about a method for testing the value of using AdWords on your brand.
The results are now in:

Average Hourly Revenue from brand keywords when Running AdWords: £3471
Average Hourly Revenue from brand keywords without AdWords: £3278
Average Hourly Cost of brand keywords: £0.86

WIN!
Methodology
Traffic in this account varies quite a lot depending [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Value of AdWords Brand Bidding

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A strategic link building campaign is more than just picking one or two methods of building links and running with it. To build a well-rounded link portfolio and have the greatest chances of success, you need a combination of credible links and number of links. Today, I want to talk about the credible links and what ... Read more

If you are a business owner with a brick-and-mortar location, location-based marketing is a quick and easy way to pick up customers.
From your competition.
Call it customer stealing, if you will.
And it isn’t difficult to pull off.
Let’s pretend for a moment that I worked for a local car dealer and I was in charge of getting more ... Read more

We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them.
This is one way to take ... Read more

On Friday afternoon, the Google AdWords blog annouced an ad extensions tab as an option for PPC campaign managers to view on those campaigns running ad extensions.
For those who don’t know, ad extensions are features that can be added to your AdWords ads. Some of these include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, and ... Read more

Image by pasukaru76
Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Twitter Retweet Wars: The Empire Strikes Back

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So the headline-grabbing, first-mover, element of surprise is gone.
Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide.
Is it time for small businesses across America to pay attention to location-based marketing applications?
Maybe. Probably. What do you have to lose?
But it is still very early in the ... Read more

This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

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Yandex’s launch into the global search market. Judging by Yandex’s success at controlling Google in the Russian search market, they should eventually be a valuable player. I say eventually, but I don’t want to take away from the good that they are bringing to the table right now.
Keep in mind this is not a brand new ... Read more

Welcome back to the weekly Twitter column. This time a few days late due to the SMX London coverage. Today I’ll introduce the most common Twitter SEO best practices. Twitter SEO means at least 5 things:

Ranking with your profile for your name & brand
Ranking organically with your tweets in Google
Getting found [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter SEO Best Practices

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Today’s sessions at day two of SMX London are focused around social media and analytics/conversions. My presentation looked at online reputation, largely from a social media perspective.
I’ve shared the slides from this below:
Kevin Gibbons – SMX London 2010 – Social Media for Reputation Management
View more presentations from Kevin Gibbons.

There’s also some great recap posts on [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Social Media for Online Reputation – Kevin Gibbons, SMX London

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Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible.
If you have ever received a distinct marketing piece that drove you to ... Read more

You may have noticed I’ve been busy Twittering away covering the SMX London conference today.
Rand Fishkin’s SEO takeaway was “it’s ridiculous that we Tweet so much and no one is capturing that data for SEO purposes“. So I thought I’d put mine to good use!
Here’s a recap of the top tips/tweets I picked up during [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->39 SMX London 2010 Recap Tweets from Day One

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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today.
While they spoke ... Read more

Richard Fergie has just presented at SMX Advanced London on PPC Ad Quality. Here is the presentation:
PPC Ad Quality – SMX London 2010 by Richard Fergie
For more coverage of the SMX London event, follow @kevgibbo.
© SEOptimise – Thinking of attending SMX London in May 2010? get a 15% discount code!

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->PPC Ad Quality – Richard Fergie Presentation from SMX London

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I’ve just noticed some trending topics on Twitter are currently being labelled as “Top Tweet”. See the top three listings here for a query on the currently trending topic #celebritytwitterpasswords:

A problem with Twitter search and real-time search, has been the fact that quantity is valued over quantity. This means that the latest tweet appears, rather [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Roll Out “Top Tweets” to Improve Quality of Trending Topics

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A little more than a week ago Google introduced a new design for its search results. The often “quick to dismiss” SEO industry is watching awestruck what will happen. The first pros and cons trickle in from the forums and the blogs.
So is the new Google design actually good or bad [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->New Google Design: Good or Bad for SEO? Both.

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Last month Tad wrote a great post on travel SEO – titled 10 Travel SEO Strategies. The idea behind this was to provide fresh ideas to my original travel SEO post from 2008.
Because the original post was already ranking at number three, we thought it would be useful to try and grab extra on-page real [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Google SEO experiment: Why targeting an indented listing may be a bad idea

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Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way.
Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can create an ... Read more

My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.
 

But, since I want to show ... Read more

Becoming the Pin Drop

Yesterday I read a post from David Mihm on all of the Q1 changes to the local scene. He said only 15% of businesses (and it may be lower when spam is accounted for) have claimed their business with Google.
I knew the amount of claimed businesses would be low, but I didn’t expect ... Read more

CEO Dave Bascom and Vice President of Marketing Chris Knudsen were voted by their peers to vSpring Capital’s Top 100 Venture Entrepreneurs.

SALT LAKE CITY – Following SEO.com’s rapid growth in 2009, two of its executives – CEO Dave Bascom and Vice President of Marketing Chris Knudsen – have been named to vSpring Capital’s ... Read more

When we heard about the Women Tech Council’s event, which hosts three New York Times Bestselling authors and renowned marketers, we jumped at the chance to be part of it. Chris Brogan, Julien Smith and Mitch Joel — some of the most respected leaders in social media marketing — will focus on building trust and relationships ... Read more

The news spread fast on Twitter.
Welcome back to our weekly Twitter column. Two weeks ago I wrote about how many people and businesses don’t get Twitter yet and tried to explain it using a metaphor. This time I will try a different approach based on a scientific study. The study by [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->What is Twitter? It’s Social News Networking

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