SEO optimise

The local business scene will get together again, have lunch and gloat about some of the most successful young companies in Utah.
On July 8, the Utah Valley Entrepreneurial Forum will host its 21st annual Top 25 Under 5 Awards luncheon. The awards recognize the fastest growing companies in Utah less than 5 years old. The companies ... Read more

Last Friday was the SEOptimise summer party, being such a sunny day we made the most of it by going punting (unfortunately no-one fell in!), followed by a beer or three in Oxford. We thought we’d share some of the photos with our readers: There’s more pictures on Flickr and Facebook too. © SEOptimise – [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEOptimise Summer Party 2010 – We’re on a Boat…

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Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’

Not only have social media marketers taken up the infographic craze, but SEOs as well. ... Read more

Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter. First off I tell you one thing: Guess what? Google won’t buy Twitter! I don’t have [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Why Google Won’t Buy Twitter & What They Will Buy Instead

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One question I frequently get from people is, “how much traffic can we expect if we are in the #1 one position vs positions 2, 3, and so on?”
Is the amount of traffic you will get in the #1 position really worth the effort and cost?
The answer to this question is yes, it is generally worth ... Read more

Conversion lessons learned from wimpy cups

I wanted a burger today at lunch. So I went to the king of burgers, a la Burger King.

Now, before I start this post I admit that may be a bit biased. However, I live and breathe SEO and I have seen both sides of this topic. With that said, let’s get into it.
I saw a post on twitter the other day that essentially said, “Anyone can do SEO, but most do not”
Though ... Read more

In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience.
In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show up great in the search ... Read more

Happy waiter by howard N2GOT Today someone was searching for a “client’s guide to SEO” over at my SEO 2.0 blog. I think this topic is more fitting here on SEOptimise so I will explain the best approach to SEO companies and Internet marketing agencies for potential clients. In 2010 most people in business already [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Client’s Guide to SEO: How to Approach SEO Agencies

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How do you grow your business in the worst economic downturn since the depression?
I attended a Women Tech Council event last week, where Ryan Potter with SuperTopSecret seemed to have it figured out. Ryan gave a powerful presentation on marketing and Web design. He was full of great advice on relationship building and providing excellent service. ... Read more

Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one. I know I’m not the only one – and there’s probably a lot of people in the search industry who are currently contemplating the same decision, so I’m sure you’ll appreciate [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 10 Reasons Why Every SEM Needs an iPad

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Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems ... Read more

Recently a client of mine has been once again approached by someone who wanted to sell him an exact match keyword domain for one of the main keyphrases we optimize for. It was a German domain so I will use another similar phrase as example instead. In this SEO tutorial I want to show you [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not?

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Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week. It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter: Big in Japan

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Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I’ve been one of the users who used Sphinn heavily in the early days – but during the last 6-12 months have found myself visiting the site far less [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->7 Reasons You Should Still Be Using Sphinn

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As noted last week, Google’s new system for indexing and delivering fresh content online, Caffeine, went live on June 8th. Before Caffeine, Google used to update their index every few weeks, now it is pretty close to real time, as shown in my last post about Caffeine.
For websites who continually update their content on a regular ... Read more

Here at SEO.com headquarters, we live in a world of Twitter users. It is not uncommon to see at least 90% of the employees with Tweetdeck up on their second monitors following what is happening in the twittersphere.
Recently, Robert Scoble posed the question, “Should we give Google Buzz another look?” Last week at SMX Advanced, Matt ... Read more

I’ve been out in Seattle this week for SMX Advanced 2010. I’ll try and do a more detailed write-up once I’m back, but in the meantime I’ve shared 12 top tips which I covered on Twitter during the show.

It’s been a very good conference and great to finally meet a lot of people in the [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->12 Top Tips from SMX Advanced Seattle 2010

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Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter and t.co: All Your Links Are Belong to Us!

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According to Matt Cutts during the You&A session at SMX Advanced, Google Caffeine is live!
In the official announcement, Google reps have said that they created this new index because “content on the Web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates; the ... Read more

Three months ago, 30 of us SEO geeks measured our body fat, then put together individual diet and fitness plans. The person who would lose the highest percentage of their body fat percentage by June 1 would win an iPad, or something of equal value.
The competition was fierce in the first month. People came in the ... Read more

Image by spaceamoeba.
Many people in the SEO industry write list posts about SEO myths. The authors always want to debunk myths but why repeat the myths over and over in the first place?
Why not just speak out the brutal truth instead? Is it because people love myths? Is it because people love [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->25 Brutal Truths About SEO, Google & Main Stream Media

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Use Google Analytics custom segments to audit and improve search marketing

Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually dominate, often accounting for more than 50% of search related visits for well-known brands.
Every site has associated brands, but to paraphrase Morrisey, some brands are [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Use Google Analytics custom segments to audit and improve search marketing

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ECommerce website optimization and search engine optimization strategies are very similar to other types of websites. However, there are some common mistakes that prevent eCommerce sites from achieving top search engine rankings for their targeted search terms. The focus of my next few blog posts will be on these common mistakes starting with the biggest one: ... Read more

It is quite easy for people in this industry to obsess about things which don’t matter to people who aren’t up to their eyebrows in the online marketing world. One recent example of this was the furore over changes to the facebook privacy settings. I was one of the first in the UK to join [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Interviews with UK’s First Facebook Users

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The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers.
One of the more common questions that we get from businesses is:
How do I know which Foursquare special to run?
And right off the bat, we respond with:
It ... Read more

Well, believe it or not, a new social media opportunity is upon us. Quora is a new project straight from the brains of Adam D’Angelo and Charlie Cheever, two former Facebook heavy hitters.

In short, here is an excerpt from Crunch Base describing Quora:
Quora is a continually improving collection of questions and answers created, edited, and organized ... Read more