SEO is a Zombie! The Ultimate “SEO is Dead” (or Not) Resources List: 1997 till InfinityCategory: All news, linkbait, meme, seo, seo is dead, seo is not dead, zombie | Комментариев нет |
24 11 2010 |
* Every time I read somewhere that “SEO is dead” I get scared. I’m not scared because I’m afraid my clients will read such a post and then quit paying me for SEO services. I’m terrified because I know that SEO is a zombie! Every time it’s dead it gets up and becomes even more [...]
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Track Google Site Preview Bot in Google AnalyticsCategory: All news, seo | Комментариев нет |
22 11 2010 |
Rasmus Himmelstrup (@rasmusgi) tweeted a link to a post on Web Analytics Island about how to track the Google Site Preview bot in SiteCatalyst. The tracking relies on the face that Google site preview shows a rendered image of the page so it must execute any javascript on the page. If Google are executing the [...]
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Stop Comparing Social Media to SEO to Denounce One of ThemCategory: All news, linkbait, search, seo, social media | Комментариев нет |
17 11 2010 |
* Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed my own agenda here on SEOptimise but I still believe that it’s true. On the modern Web you [...]
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Content Marketing Optimization Session with Lee Odden – PubCon 2010Category: All news, Blog | Комментариев нет |
12 11 2010 |
If content can be searched, it can be optimized.
What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
Demographic info from Quantcast, Compete
Keyword info from SEMRush, Google
Engagement info from PostRank
Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet to plan all content that includes:
Topic
Keywords
Media ...
Tools for Competitive Intelligence Session – PubCon 2010Category: All news, Blog, Competitive Analysis, Conferences, pubcon 2010 | Комментариев нет |
12 11 2010 |
A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal.
Matt Siltala
Things to identify about the competition:
Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords they’re going after. You ...
Information Architecture with Ted Ulle – PubCon 2010Category: All news, Blog, information, navigation, navigational seo, pubcon 2010, site architecture | Комментариев нет |
11 11 2010 |
Ted Ulle
Information architecture is often ignored or just set on default. If there’s anything in search that IS rocket science, it’s information architecture and building a taxonomy that’s actually useful for people.
A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers mean visitors cannot see and compare ...
The Future of Search – Tim Mayer Keynote at PubCon 2010Category: All news, Blog | Комментариев нет |
11 11 2010 |
Tim Mayer is the former head of search product and business at Yahoo.
The Future of Search
Traditional Search – You enter a query and get back a result.
Predictive Search – Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other plausible actions and transactions.
5 Key Trends ...
30 Ways to Use Blekko for Search & SEOCategory: All news, blekko, how to, how to use blekko, search, seo | Комментариев нет |
11 11 2010 |
Blekko, the advanced search engine for power users has so many advantages that it took me quite a while to find out about them. There are plenty of use cases for both search users as well as webmaster and SEO practitioners. Blekko basically replaces a dozen of others tools if you use more than the [...]
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Use ‘Twinkie Diet’ Example to Make Your Marketing Messages StickCategory: All news, Blog, Made to Stick, Marketing message, Twinkie Diet, marketing | Комментариев нет |
10 11 2010 |
Did you hear about the professor who lost 27 pounds eating Twinkies? It’s a prime example of how to create your own message that will resonate with the public, and how to better leverage your search marketing campaigns.
Here’s the basic rundown if you haven’t seen it:
Mark Haub, a professor of human nutrition at Kansas ...
Highlights From Pubcon 2010 Social Media Keynote PanelCategory: All news, Blog, pubcon, pubcon las vegas, social media | Комментариев нет |
10 11 2010 |
Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights:
Is Social Media A Fad? (Gotta start somewhere)
No.
Getting Internal Buy-in On Social Media
You can with the question, “What ...
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010Category: All news, Blog, pubcon, pubcon las vegas, seo ecommerce, shopping cart optimization | Комментариев нет |
10 11 2010 |
Speakers:
Rob Snell, Managing Partner, Gun Dog Supply
Khalid Saleh, President and Co-Founder, Invesp
Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo!
Ethan Giffin, CEO & Founder, Groove Commerce
Khalid Saleh
Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates.
Process of CRO
Plan where to start
Implement optimization using ...
Moderator: Krisa Neher
Speakers:
Andy Beal, CEO, Trackur
Rhea Drysdale, Co-founder and COO, Outspoken Media
Tony Wright, CEO/Founder, WrightIMC
Todd Friesen, Director of SEO, Performics
Todd Friesen
Reputation management is about control. Being able to control what is seen. Contrast search results for “Eliot Spitzer” with “Under Armour.” In one case, “Eliot Spitzer” has negative results that are out of his control. In ...
David Pogue Keynote – PubCon 2010Category: All news, Blog, David Pogue, pubcon highlights, pubcon las vegas | Комментариев нет |
9 11 2010 |
David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning.
Highlights from David Pogue’s Keynote called: Disruptive Online Tech
David highlighted “mega trends” in tech disruption.
Mobile Apps
All of today’s tech interest centers around app phones, which are really creating a whole new ...
A Slasher’s Guide to Blekko – The Most Advanced Search Engine Ever CreatedCategory: All news, advanced search, blekko, custom search, search, slashtags, sliced bread | Комментариев нет |
4 11 2010 |
Let’s just be clear: Blekko is the best thing since sliced bread. It’s the most advanced search engine ever created and every SEO professional or webmaster has to use it. No irony here whatsoever. I’ve been a beta tester before the public launch on Monday but I mainly used Blekko as a replacement for Yahoo [...]
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SEOs Writing Novels in 30 Days? Hey, Matt Cutts is Doing it and We Are TooCategory: All news, Blog, SEOs writing novels, matt cuts, nanowrimo | Комментариев нет |
3 11 2010 |
November is National Novel Writing Month (NaNoWriMo). You may not have known this. It is a time of frantic literary abandon in which those of us who dare, spend 30 days in a valiant effort to produce a 50,000-word novel.
Many of you may think this is crazy. Those of us who have done it before know ...
7 Crude Links — If Link Building Was Oil Drilling (Infographic)Category: All news, Blog, Link Building, buying links, inbound links, link bait | Комментариев нет |
2 11 2010 |
Before the search engine, the Internet was an untamed territory of disorder and difficult navigation. Google civilized the Web, making information discoverable, by giving links tremendous value. Like “word of mouth,” links pass merit and should signify quality, utility, or popularity. As links denote significance, they themselves appreciate in value due to demand.
Links are like ...
How To Use Infographics for SEO & LinkbaitCategory: All news, Link Building, Viral Marketing, linkbait, seo | Комментариев нет |
1 11 2010 |
2010 is the year of the infographic. Infographics are probably the most popular way not only to visualize data but also to get links this year. In modern SEO linkbait is the most common method of “link building”. To be more exact: Linkbaiting is not link building as you don’t build them manually like say [...]
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