30 (New) SEO Terms You Have to Know in 2011Category: All news, Link Building, Local Search, cro, search, seo | Комментариев нет |
31 01 2011 |
Recently I bookmarked a good entry level SEO glossary of current SEO terms. A few weeks ago I complained about some people still using obsolete and inaccurate SEO terms such as “keyword density”. Additionally, I missed many new or important terms on this list which I read about and often use, but many people, on [...]
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Why Google Favors Keyword Rich DomainsCategory: All news, Blog, Brand, Keyword rich domains, Link Building, On-Page Optimization, SEO and domains, choosing a domain, seo | Комментариев нет |
27 01 2011 |
You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For example, if I build ...
Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics AlternativeCategory: All news, cro, google analytics, website analytics | Комментариев нет |
27 01 2011 |
It’s not only the black hat and the paranoid who are increasingly wary of Google’s privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials even threatened to declare Google Analytics illegal. While I consider Google Analytics a minor threat to privacy compared to other Google products and services (like [...]
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SEO.com Welcomes New PresidentCategory: All news, Blog, Nelson James, Press Release, SEO.com new president, ash buckles | Комментариев нет |
26 01 2011 |
SALT LAKE CITY – Former Vice President Ash Buckles took over as president of SEO.com on Monday, while President Nelson James assumed a senior advisory position. “SEO.com experienced tremendous growth over the last year,” said Mike Mann, CEO of SEO.com. “Ash’s new role will ensure we continue to provide our clients with world-class services and surpass ...
Not Using AdWords Remarketing? Don’t Delay! (Actually Do)Category: All news, google adwords, ppc | Комментариев нет |
25 01 2011 |
I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Buying Cycles One problem with Remarketing is that it is hard to measure incremental [...]
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So What Makes a Real SEO ‘Expert’?Category: All news, search engine marketing, seo | Комментариев нет |
24 01 2011 |
There are often too many people in the search marketing and social media industry who proclaim themselves ‘experts’, but can any of us really justify the title? Image credit: Flickr Mashable noticed that there were 15,740 social media experts on Twitter and this was back in 2009. In fact, with the prevalence of blogs and [...]
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30 Ways to Use Social Media for Business PeopleCategory: All news, facebook, social media, twitter | Комментариев нет |
21 01 2011 |
* While we Web professionals may assume that virtually everybody is using social media these days it’s far from the truth. People use social media but businesses don’t. A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it’s good for: Getting feedback. That’s akin [...]
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—Vote For Your Predictions— Can you forecast 2011’s Web changes? What could be expected from Google, Bing, and Facebook? To succeed online, you should have a fair idea of technologies, trends, and events that will alter how we do things. Predictions are closely related to uncertainty, and should be taken with a big grain of salt. ...
Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ...
Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. The ...
How to Build a Website with SEO in MindCategory: All news, Blog, Conversion Optimization, On-Page Optimization, SEO Tips, Site Content, conversion, flash, google, web design, website content | Комментариев нет |
14 01 2011 |
To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page is ...
Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to not ...
Keyword Temperature and Other Exotic MetricsCategory: All news, Link Building, keyword research, seo, website analytics | Комментариев нет |
13 01 2011 |
* Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. The story starts like this: In recent days I’ve been haunted by the ghastly specters of [...]
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Reverse Engineer the Search UserCategory: All news, blogging, google, search, seo | Комментариев нет |
12 01 2011 |
* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google’s algorithm. I won’t repeat what he wrote here, you can read his explanation in case you haven’t yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good [...]
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A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have a ...
How to get ready for Christmas NOWCategory: All news, Viral Marketing, christmas, e-commerce, online marketing, seo | Комментариев нет |
11 01 2011 |
Image credit: Flickr Despite a tough economic backdrop and widespread fears over delivery times, this was another season of growth for UK online retail. It may seem a little early to be thinking about Christmas again already, but given that careful planning is often hailed as the key to success, what can you start doing [...]
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10 Tips to Improve Your Social Graph for GoogleCategory: All news, Conferences, google, social media, sphinncon | Комментариев нет |
9 01 2011 |
It was great to present at the Sphinncon conference today alongside Kelli Brown, Tal Siach and Miriam Schwab – I’ve posted my slides and tips below to share with everyone online: Sphinncon – 10 Tips to Improve Your Social Graph for Search The idea behind this was to provide actionable ideas based upon Matt Cutts’ [...]
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30 Web Trends You Have to Know About in 2011Category: All news, blogging, search, seo, social media | Комментариев нет |
7 01 2011 |
After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and [...]
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Why Multiple Domains are Mostly Bad for SEOCategory: All news, Blog, Multiple Domains, seo | Комментариев нет |
5 01 2011 |
It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I’m working with on SEO will own multiple domains for the same business. I don’t mean that they have a couple related domains, I mean the same business and same offerings or services on more than one domain. ...