SEO optimise

The competition this week was fierce at SEO.com’s third annual Jell-O snarfing contest. In the crowded break room, newcomers showed that a new breed of gluttonous snarfers might be on the rise. Rookies from the back shop forced seasoned competitors to the brink. In the end, defending champion Greg Bay, a search marketing specialist, ate the ... Read more

Google has released a new +1 button similar to Facebook’s “Like” button, according to a Mashable post and a SearchEngineLand post. The new feature will allow Google users to, essentially, vote for pages and videos on the web and those votes will be displayed publicly. The new feature has not yet been released to all searchers ... Read more

Search marketing agencies need to report to clients regularly and keep them up to date with what is happening with their site.  There are already tools out there that will automate your reporting, but each client has individual needs for their reporting.  Different metrics are important for different clients.  Your reporting software won’t always have [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Improve Your Client Reporting with APIs

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Outgoing links are one of the most underestimated weapons in the arsenal of every SEO and webmaster. After all, you want to get backlinks not give away links by linking out, don’t you? So it seems to be a contradiction. Popular wisdom also suggests that you would lose by linking out rather than gain some [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Link Out for SEO Benefit

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In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com. Dover’s first book hit shelves in March. Last week, the 23-year-old ... Read more

Facebook founder Mark Zuckerberg and Sen. Orrin Hatch, R-Utah, made an unlikely duo. But the conservative senator insisted the two are friends. Though Zuckerberg is probably not a conservative, Hatch said that he convinced the social-networking mogul to make a rare appearance last week at Brigham Young University in Provo, Utah. “It was to get [Zuckerberg] ... Read more

Richard Fergie recently conducted an in-house training session in which we looked at Analytics – Google Analytics in particular. The session was based on two parts, Technical and Business, the latter of which discussed reporting. The technical part of the session included a hilarious explanation of how users, browsers and analytics pass around cookies (Tesco [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Knowing Your Clients Means Knowing Their Business!

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SEO.com caught up with Sen. Orrin Hatch, R-Utah, backstage before he was scheduled to meet with Facebook founder Mark Zuckerberg Friday morning. The senator offered some insight into the social-networking mogul’s psyche. “He’s very shy,” Hatch said. “But when he starts talking about the Internet and social networking he comes alive.” The stage was set for ... Read more

Probably you haven’t noticed yet as I haven’t told you yet: starting from 2011 I’m stepping up my efforts on SEOptimise. I write more regularly for the blog and I’ll help the SEOptimise team with their blog SEO among others. So I start with the basics: broken links. Blogs amass a record number of broken links [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Checking Broken Links Can Teach You About the Web & Linking Out

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* Denouncing SEO is a popular sport these days on the Web. It always draws crowds. Over the years the simple “SEO is spam”, “SEO is dead” or “SEO has no future” rants have worn out though as they have no basis and have been repeated far too often without any proof. The sport of denouncing SEO [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Hidden Motives for Denouncing SEO

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Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the sports page. What if ... Read more

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say ‘SEO’ and wait for a confused look? Perhaps I should share my wife’s answer: “He organizes the Internet to get high rankings on Google.” Should my answer be brief or should I spend time ... Read more

Choosing a domain name can often be a frustrating and challenging task. It’s not uncommon to feel that all the good names are taken. Nevertheless, with a little creativity it is possible to choose a great domain name that will make you proud for years to come. And while there is no “one way” to choose ... Read more

With the basketball tournament underway on the hardwood, experts at SEO.com are putting their finishing touches on March Madness of a different kind. During March Madness Webinar Week, prepare to be blown away by presentations from Greg Shuey, vice president of SEO.com, Claye Stokes, director of search engine optimization for SEO.com, Scott Cowley, the firm’s SEO ... Read more

The short answer, yes. Recently I decided to run an experiment to find out how Google was treating social signals – so I set up a brand new domain (http://www.yogamatcompare.com) with 0 backlinks and started acquiring likes and tweets to the domain. Today, just a week after registering the domain, the site ranks for ‘Indian [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Can You Get a New Domain Ranking Using Just Facebook Likes & Tweets?

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Chatting with a search-marketing expert Using a search engine like Google or Yahoo is the most common way customers look for products online. Without effective search engine optimization, your business may get left behind. In a chat with SEO expert Dustin Williams, the recently promoted senior SEO analyst offered some tips for those hoping to market ... Read more

Recently I noticed that the SEOptimise blog ranks at #1 for the query [seo blog] in Google.co.uk Then it dawned on me why we rank at #1: the single most important factor to getting there was linking out. Yes, it wasn’t link building or even getting links; it was simply linking out. You could argue that [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Linking Out Instead of Link Building to Rank in Google

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“Google’s mission is to organize the world’s information and make it universally accessible and useful.” Source: Google’s Mission Statement Were you surprised by Google’s recent Panda/Farmer update? You wouldn’t have, had your philosophy and approach to SEO been informed and guided by the reason search engines exist in the first place, which happens to match Google’s mission statement ... Read more

One of our clients’ sites had a sudden drop in traffic from London. After the 25th of February, all London traffic – paid, organic and direct – had dropped by nearly 45%. There wasn’t an obvious reason. There hadn’t been any changes to the PPC campaigns or search rankings. It didn’t look seasonal; there was [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Analytics Location Tracking Changes: Where Has London Gone?

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How is social media impacting your SEO rankings? If you live in Utah, your chance to personally ask Mark Zuckerberg has arrived. Facebook founder Mark Zuckerberg is coming to BYU with Senator Orrin Hatch. While some BYU students hope he’s coming to cheer on rising star Jimmer Fredette, he’s really coming to discuss technology issues and ... Read more

Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn SEO and each is ... Read more

* Back in the day, SEO was quite a simple process consisting of three parts: Market and keyword research On-page optimisation Link building (off-page optimisation) In 2011, it’s not that simple anymore. Depending on what niche or industry you are working in or rather what kind of site and business model you have, SEO can be [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Does SEO Consist of?

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The SEO company will put on a webinar every day from March 22-25, covering the gamut of SEO services. SALT LAKE CITY – March Madness usually brings images of basketballs, full stadiums, raucous crowds, and athletes cutting down nets. Now, it could also be synonymous with online marketing. For the second straight year, SEO.com is hosting ... Read more

Our CEO, Mike Mann, is hosting a webinar tomorrow morning on how to become a successful entrepreneur. Join us, and find out if now is the right time to start your own company. Space is limited, click here to register now. Mike is going to share his secrets on how he started SEO.com, Phone.com, DomainMarket, BuyDomains, ... Read more

Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL. [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Product URLs – a Duplicate Content Minefield

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Lesson #1 – The best way to learn about writing is to actually do it. If you want to write a killer blog post, then you have to start by writing some blog posts that probably aren’t that killer—at least, not in the way you would like. The Muse is very elusive. She won’t come at ... Read more

You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.

While everybody is talking about content farms right now, most people seem to overlook the far more important change that took place recently:  Google has incorporated social search results right into the regular ones. Until now they displayed searches by your Twitter, FriendFeed or Google Buzz friends below the regular organic results. These changes are [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Social Search Tools & SEO Resources for Power Users

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I’m going to outline current beliefs on how brands effect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is theoretical and based of off general statements from Google and SEO experts. But before we ... Read more

As it’s a Friday afternoon and we’re all winding down for the weekend, I thought it would be an appropriate time to reveal a lighthearted tale involving keyword density, penguins, and Sambuca that I recently admitted to the SEOptimise team – something terribly shameful… A story of why keyword density is in fact not dead. [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Density – Finally Useful for SEOs and Penguins

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