SEO optimise

* Most of traditional SEO link building is still centered around the idea of actually building the links as if on a construction site. The idea or metaphor that links ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Get Links by Creating Content People Actually Want to Link To

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You’ve probably noticed that we’ve recently given the SEOptimise website and our blog a brand new look. We’d like to hear what you think of it! We’d really appreciate it ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise Blog – We Want Your Views!

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Google have just rolled out a new tool called Google Correlate. It’s similar to Google Trends and Google Insights, but it takes the raw data and analyses it. As the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Use Google Correlate for Keyword Research

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Yesterday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted. The original penalty was imposed at the end of Feb for “shady ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Turn a Google Penalty into Great Linkbait, by J.C. Penney

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Google’s Webmaster Guidelines for the design and content of a website are short but sweet. Containing only 10 bullet points, you can be sure that only the most important aspects of on-page optimization are listed. Yet surprisingly, ALT attributes are mentioned not once, but three times, and the last bullet point even ... Read more

* ROI or Return On Investment is on everyone’s lips these days. It’s become so widespread that you could call it a buzz word now. Although its meaning gets a ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO & Social Media ROI Analytics Resources

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You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working ... Read more

Last week at SMX London I presented the results from several experiments I’ve been running over the months on how important Facebook likes are for search. For a full write-up ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Important are Facebook Likes for Search? – Presentation from SMX London

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When I search for something local, such as dog care for my awesome cocker spaniel, I hop on Google Maps to see what is close to me. In 2009,there were 27.5 million small businesses in the United States, according to Office of Advocacy estimates. As I was conversing yesterday on Twitter about ... Read more

Ever wonder what keeps us going here at SEO.com? The truth is, we have often wondered the same thing. We know we are a weird breed and we embrace that stigma wholeheartedly, but that got us wondering, just how different are we? A few days ago a co-worker made the comment that ... Read more

Another quick post, but here’s my presentation from SAScon 2011 this afternoon. This was on how to use social media for SEO benefit in the travel industry. SAScon 2011 Travel ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Using Social Media for SEO Benefit – Travel Presentation @ SAScon 2011

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* With the recent “Panda” Google quality update one of the key changes was that low quality content and links within it have been discounted by Google. It means that ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Link Building/Link Baiting Techniques That Work in 2011

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The longer I work in the industry, the more apparent it becomes to me that there are essentially two types of clients: those who want to be guided to higher rankings and those who want to be pushed to higher rankings. As SEOs we are capable of doing both, but the goal ... Read more

Yo peeps, tweeps and fbeeps! SEOmoz is looking for a reason to come to Salt Lake. They’re calling it a #Mozcation. They are looking for the best place to go, but the obvious choice is SLC. I know it. I know you know it. Now we need to let SEOmoz know it. ... Read more

Very quick post – but here’s my presentation from SMX Advanced London 2011 earlier today: Long Tail Keyword Research – SMX Advanced London 2011 If you have any questions just ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Research – SMX Advanced London 2011 Presentation by Kevin Gibbons

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SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A ... Read more

As the importance of SEO becomes increasingly widely recognised, millions more marketers have started churning out press releases. Unfortunately, many seem less concerned about the potential media coverage than about ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Perfect Your Press Releases

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Today, Daniel Bianchini and I thought we’d create a video blog post discussing the difference between return on investment on social media and search engine optimisation. We hope this will ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Video Blog: ROI – Social Media vs. SEO

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* When it comes to link building one of the most important aspects of it is the optimisation of the actual link. Whether getting the link voluntarily or by contacting webmasters, ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Link Building: Link Context and Anchor Text Optimisation

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Watch as two search engine optimization experts size up a handful of websites during a live webinar Thursday morning. The free presentation will offer an inside look at ways SEO.com helps companies increase sales on the web by improving Internet search rankings. Those who register may submit their websites and two SEO ... Read more

In  recent weeks we have witnessed two overwhelming waves of news I’d like to call ‘news tsunamis‘. Like real tsunamis you have no choice, you can’t escape the news when you ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Osama Bin Laden, the Royal Wedding and ‘News Tsunami’ SEO

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So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out ... Read more

If you’re at Internet World in Earls Court this week (today, Weds and Thurs) make sure you come and drop by our stand (E3056) to say hello! You’ll also have ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Visit Us at Internet World & Give Us a #highfiveseoptimise to Win a Panda!

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The next few weeks are looking very busy here at SEOptimise, but it’s a great chance for you to come and see us exhibit and speak at major internet marketing ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Meet us at Internet World, SMX London, SAScon & a4uexpo Europe!

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I’m excited about the new Google Analytics interface, and not just because it is faster and looks shiny. The latest significant feature to be announced is the Site Speed Report (officially announced Wednesday), which gives us the ability to track page load time for every page on a website, and then analyze ... Read more

It’s been a few weeks now since the Panda algorithm update was rolled out by Google in the UK, so I thought I’d share some of the main findings we’ve ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Survive a Panda Attack!

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At SEOptimise, we’ve got 3 spare tickets to SMX Advanced London to give away to 3 lucky readers of our blog who are happy to share an embarrassing SEO-related confession ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Your SEO Confession? SMX Advanced London Ticket Giveaway!

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* There are numerous ways of using Twitter for everything from business to fun. The key to using Twitter effectively is the use of tools. Without tools, Twitter can be ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Very Useful Twitter Tools You Must Be Aware Of

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“Whoever dies with the most toys wins.” Let me preface this blog post by referencing this cliche, and proposing my theory that it’s not about how many followers you have on Twitter.  It’s about relevant followers, and ultimately clicks that can turn into leads!  Try thinking of Twitter, or any social network, ... Read more