This Week in “Commonly Asked Search Marketing Questions”Category: All news, Basic, Blog, SEO Tips, Schema, headings, linkbuilding, links, seo | Комментариев нет |
29 07 2011 |
Hey SEO.com followers! There are two basic forms of SEO. The first is commonly referred to as on page optimization. This will take into account the navigation, content use and placement, design and layout, URL structure, and meta data of the website. All of these elements and more influence how search engines ...
5 Tools to See a Website Like a Search EngineCategory: All news, Blog, google, tools | Комментариев нет |
28 07 2011 |
The SEO industry exists largely because search engines don’t see websites like humans. If they did, we would probably be finding new employment as web designers or conversion experts. Nevertheless, until this happens (and I’m betting my career on the fact that it won’t) it is one of our main jobs to ...
Top 20 WordPress Plugins – 2011 EditionCategory: All news, Conferences, blogging, wordpress | Комментариев нет |
27 07 2011 |
Tonight I was delighted to be invited to speak at the London Blog Club and presented about the WordPress plugins which I find most useful. Here are the slides from ...
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Online Advertising Gets Easier With Google AdWords ExpressCategory: AdWords Express, Advertising, All news, Blog, google, google adwords, ppc, small business | Комментариев нет |
26 07 2011 |
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently ...
Google Webmaster Tools: A Beginner’s Guide to InstallationCategory: All news, google, google webmaster tools, tools, website analytics | Комментариев нет |
26 07 2011 |
In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on ...
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This Week in “Commonly Asked Search Marketing Questions”Category: All news, Analytics, Basic, Frequently Asked Questions, SEO 101, SEO Tips, SEO Videos, seo | Комментариев нет |
23 07 2011 |
Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may ...
Google Places Page Update Means You Need Google Native ReviewsCategory: All news, Local Search, Search Engine News, google, google places, seo | Комментариев нет |
22 07 2011 |
Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are ...
Tracking Online Marketing Campaigns in Google AnalyticsCategory: All news, google analytics, online marketing, seo | Комментариев нет |
20 07 2011 |
In recent months I have found myself using the Google URL builder tool significantly more across a range of projects, including tracking emails and tagging PPC accounts. One of the ...
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10 Simple Techniques for Google Profile Optimisation for Google+ and BeyondCategory: All news, google, social media, tools | Один комментарий |
19 07 2011 |
With the start of Google+ your Google Profile is more important than ever. I’ve seen lots of Google Profiles that were broken in one or more ways recently when trying ...
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Create and Find Infographics with Visual.lyCategory: All news, Blog, Visual.ly, infographics | Комментариев нет |
15 07 2011 |
Infographics have become an increasingly popular marketing tool. In response to this popularity, Visual.ly recently launched, crediting itself as “the world’s largest community for exploring, sharing, creating, and promoting data visualizations.” The site currently offers users search functionality and a share feature for finding and submitting infographics from around the web. Already ...
Seven Chrome Extensions (and One Request) for Google PlusCategory: All news, Blog | Комментариев нет |
14 07 2011 |
Unless you’ve spent the last week hiking in the Yukon, and your smart phone was eaten by a polar bear, you’ve probably heard Google+ is here. Aside from joining and spending considerable time organizing my circles, I’ve noticed some shortcomings with the site. Luckily, others have noticed these too, and created Chrome ...
Google+ is the Greatest Discussion Forum in Human HistoryCategory: All news, seo | Комментариев нет |
13 07 2011 |
* Over the weekend I struggled to find out what Google+ actually is and how I can use it. I didn’t even bother to use advanced features where I have to ...
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Supercharge Your Business With a Product TrailerCategory: All news, Blog | Комментариев нет |
12 07 2011 |
Video has emerged as one of the most effective mediums for marketing on the web. This hasn’t happened overnight, as we have seen companies use video to market their products for many years. In video marketing, there are plenty of topics that merit discussion. Books could be written about how to plan ...
Update Your Google Product Search Feed by SeptemberCategory: All news, Blog, Google Product Search, Search Engine News, ecommerce, google, product feed | 2 комментария |
12 07 2011 |
Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product ...
25 Must Follow Trunk.ly Users Who Get You the Latest SEO NuggetsCategory: All news, seo | Комментариев нет |
11 07 2011 |
* Trunk.ly is the killer app nobody really talks about. It deserves the hype of Friendfeed or Quora, but barely anybody notices the huge impact it may have in future and ...
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Testing the First Link Priority RuleCategory: All news, Blog | Комментариев нет |
7 07 2011 |
This post summarizes the results of a recent internal test conducted to understand how a website’s navigation menu affects the ‘First Link Priority’ rule. A method for avoiding the consequences of this rule was also tested with positive results. While these tests were in no way exhaustive, they do add to the ...
Questions Surround Bing’s Expansion Into ChinaCategory: All news, Blog | Комментариев нет |
6 07 2011 |
Bing is partnering with Baidu to deliver English search results in China. Baidu is a Chinese search engine that holds 83 percent of the Chinese-language search engine market. But Baidu has struggled to deliver accurate English results. Bing is owned by Microsoft. And one of the problems Microsoft faces in moving into ...
ICANN Approves New Domains (TLDs)Category: All news, International SEO | 2 комментария |
2 07 2011 |
The big news last month from ICANN is that .anything domain names, also referred to as generic top-level domains (gTLD) have been approved. This is a huge move for the governing body that has approved 22 TLDs, some of which are rarely used and almost never rank in Google, Yahoo!, or Bing. ...
Interview: Rand Fishkin Dishes on GoogleCategory: All news, Blog, google | Комментариев нет |
2 07 2011 |
Rand Fishkin, CEO of Seattle-based SEOmoz.org, was in Salt Lake City this week speaking at the first stop on this summer’s Family MozCation tour. In between sipping Corona, signing autographs and posing in pictures with Utah fans, Fishkin spoke with SEO.com about, among other things, his relationship with Google Spam Czar Matt ...
The Future of Google+ and Google CirclesCategory: All news, Blog | Комментариев нет |
1 07 2011 |
Google+ with Circles is alive! More importantly, it feels alive, which is more than we could ever say for Google’s other ill-fated attempts at creating a social network. In all of my circles, one topic continues to dominate today’s conversation: Google+. Everyone is chiming in with what they love about Circles, what ...
Utah SEOs Pack First MozCation Tour StopCategory: All news, Blog | Комментариев нет |
1 07 2011 |
SALT LAKE CITY – Some have called Utah’s technology industry “Silicon Slopes,” because the tech sector is situated so close to the Wasatch Range. Adobe and Microsoft have offices in the state so it shouldn’t surprise anyone that many search engine optimization firms call Utah home. Because search engine optimization is a ...