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You may be just getting used to the new black menu bar that Google launched in June, but don’t get attached. According to Google, the menu bar is going through another redesign and the black bar you have been seeing for the past few months is about to disappear, and it could ... Read more

Video by SEO.com Share this Video Video by SEO.com Initially the Panda update was called the farmer update by the search engine marketing industry because it seemed to be targeting content farms and low quality sites that were spamming the search results. It was originally launched in February 2011 and was credited ... Read more

* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

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Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 28 Top Takeaway Tweets From SAScon Mini 2011

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For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it’s becoming obvious to even the most cautious of marketers ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why you can’t afford to ignore mobile advertising

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On 23rd November the SEOptimise team attended OxonDigital, a local digital and networking event that I have created in Oxford for all things digital. The focus of the latest event ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Social media and blogging tips for businesses at OxonDigital

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In what seems to me to be a bid to prove to marketers that advertising with Facebook can produce great results, Facebook have rolled out a new ‘Page Insights’ dashboard ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Behold Facebook’s New ‘Page Insights’ Dashboard

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  The days immediately following Thanksgiving kick off the beginning of the holiday shopping season and are some of the busiest days of the year for retail sales.  Retailers offer some of their best deals of the year in order to lure in shoppers and shoppers often camp out for hours to ... Read more

A few of these tools also qualify as resources or guides, but every one of these tools has made my life just a little bit easier this year. To all of you in this list, and to those I've missed or forgotten but who have offered free tools in 2011, THANK YOU! If ... Read more

This is a guest post from Kaila Strong, Account Manager at Vertical Measures Internet Marketing Infographic by Vertical Measures Other than revenue, a website's success can be measured by the amount of targeted visitors that it receives. More targeted traffic often translates to more revenue. To achieve this objective the site must ... Read more

Google announced a new tool this week – Verbatim, which is essentially a fast way to find results which exactly match your search queries. This tool replaces the use of ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Introducing the new Verbatim search tool from Google

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Many companies regularly use humor in their marketing efforts.  Old Spice comes to mind, with their ridiculously funny spots featuring Isaiah Mustafa, and recently Fabio (although I’d contest the latter isn’t as funny as the originals were, but I digress…) Since Google dominates the search engine market in America, it’s a good ... Read more

While the search industry has been all abuzz with the bad news of Google SSL search, most average people might not even understand what happened. They may wonder “why is ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why is (not provided) My Most Popular Keyword in Google Analytics and How Can I Fix it?

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Having been out at Pubcon in Las Vegas this week, I’ve been going a bit tweet-crazy with my coverage of this. This is the first Pubcon I’ve attended and I ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets

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As Pubcon 2011 wraps up, it's difficult to reflect on the past 72 hours on so few hours of sleep. Wednesday, we attended Alan Bleiweiss' #EpicDinner with 120 attendees. It was fantastic. He did an incredible job. Afterward, we went to karaoke and watched several of our own rock the mic and ... Read more

In an ideal world everybody uses analytics tools in a way that ensures that conversions leads sales ROI get tracked and both client and SEO can see where the most ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Analytics: How to Get Clients to Track the Correct Metrics

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Day 2 of PubCon Las Vegas 2011 was full of great information! Here are some of the highlights from Wednesday's sessions:   Content Take advantage of user-generated content for your site. Peer reviews can be effective to encourage conversions on a page. Websites typically are seeing a 555% increase in click-through rates when ... Read more

This post originally appeared on State of Search. Given that engaging on the social web can benefit your brand’s marketing, recruitment, PR, sales, customer service, and other departments, the question ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Who Should Represent Your Brand on the Social Web?

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Up until this point, Google+ users have had only the ability to connect with other people. This Monday, however, Google announced the introduction of Google+ Pages, a service that allows you to connect with organizations and brands you care about.  As Google describes it, “Google+ has always been a place for real-life ... Read more

Last week Google released yet another algorithm update, and although it wasn’t Panda 2.6 or Panda 2.5.2, it has affected up to 35% of searches. The newly-named ‘freshness update’ is ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Freshness Update – what it means for your brand

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As Pubcon 2011 wraps up, it's difficult to reflect on the past 72 hours on so few hours of sleep. Last night, we attended Alan Bleiweiss' Epic Dinner with 120 attendees. It was fantastic. He did an incredible job. Afterward, we went to karaoke and watched several of our own rock the ... Read more

Launching a social network is to some extent a bit of a chicken and egg scenario these days, as you need people to encourage the businesses to get involved, but ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Where is Google Going with Google+ Pages?

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Ok so the “Top 20,001 takeaways” type posts have already been done, so I wanted to make this more of a general view of the themes emerging from this year’s ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SearchLove 2011: Top Trends

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Last night 300 UK search marketers attended the Emirates Stadium, London for the very first UK Search Awards. With 16 categories and over 50 nominees, including SEOptimise for best agency, ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise Wins Best Blog at the UK Search Awards 2011

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Google announced the freshness algorithm update this morning. It’s intended purpose is to provide the best results for the most recent information you’re seeking. This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content. If I search for [olympics], I probably ... Read more

I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think:  how important is the quality of writing as a ranking factor following the Panda ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Reading Level a Google Panda Algorithm Factor?

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The hairy month of Movember is upon us once again. Continuing the tradition started last year, we manly men of SEO.com have decided to take up the cause by lifting not a blade to our faces over the entire month of November. There is indeed a worthy cause behind all the fine ... Read more

This is going to be a rather short post from me today, but wanted to take a few minutes to discuss how to get some quick links from infographic directories. As I discussed in a post over at PRMarketing.com, the sole purpose of infographic marketing is to attract natural backlinks. Infographics, when ... Read more