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Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you ... Read more

My Foursquare Experience so far… Like many other people over the past few months I have been using Foursquare quite a bit, as shown below.  I have knocked up quite ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Foursquare 2012 | Experience, Thoughts and 6 Immense Tips for Your Business

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Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC?

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One of the most important ways to enhance your link portfolio is through guest blog posts. Finding a relevant blog with an engaged audience can be a daunting task, but the return on investment is potentially significant. There are hundreds of thousands of blogs on the internet, but how do you create ... Read more

For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you ... Read more

Over the last several months, I’ve had the need to reach out to local businesses that perform a variety of home services.  Some of the interactions were very pleasant while some were horrendous, making me question how this person’s company was still in business.  One thing that became very apparent to me ... Read more

The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Brands Need To Know About Google+ Pages

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Blogging is a great way to increase traffic to a website and help you rank better in the search engines.  When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it.  I get a lot of questions like “What ... Read more

When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business ... Read more

Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Did Google Just Roll-Out Panda 3.2 (2012 Edition)?

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Many SEOs that I know eat, sleep, and breathe SEO. With technology today, we now can manage our search engine marketing campaigns from almost anywhere. For the iPad owners out there, I have compiled a short list of my favorite apps that help me manage my sites. SERPs SERPs, by Hans Schneider, ... Read more

Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Time Management for SEO

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Today is the largest online protest in history. Many notable sites are joining together to stop the internet censorship bills, SOPA and PIPA. Why Protest? On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the ... Read more

What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that ... Read more

‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research

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So you’re advertising on Google, but you want to branch out to Bing? There’s a new audience for you there, with less competition and less cost! Microsoft adCenter is in ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords?

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We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements! Firstly, ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Chelsea Blacker Joins SEOptimise London Team

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    To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Collection of 47 Helpful Google Search Operator Queries

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* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven’t made up your mind what exactly ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO Resolutions for 2012

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We are constantly asked what people can do to optimize their YouTube videos as well as their channel. In this post I am going to outline how to optimize and create titles. I am not going to get into content creation, how to make videos in this post, or other optimization tips. ... Read more

In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms.  In a bid to appear more transparent, Google ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Signals Are Google Sending About Image Search?

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Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, ... Read more

You’ve probably heard by now that Google announced the roll out of social search yesterday, dubbed ‘Search, Plus Your World’. There has been vast speculation about Google’s motives, with the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Google Search Plus Your World Will Impact SEO

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Most of my holiday vacation was spent resting, visiting with family, and reflecting on the past year. I thought about my accomplishments, failures, and intentions. I beat myself up for not blogging enough and wondered what changed from previous years. Several reasons I didn’t blog: A change in my responsibilities forced me ... Read more

Last year, during a chat with one of the @seoptimise twitter followers, they mentioned a post on SEJ about how it is a myth that bad links can get your ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How we Identified and Rectified Malicious Linking

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Not too long ago I needed to hire a lawyer. As I looked at different attorneys in the area I turned to Google Maps to find which ones had the most reviews and most positive reviews. Although I could have done a basic search in Google I find that when looking for ... Read more

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the ... Read more

It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I’ve put together a conference calendar ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. UK Search Conference Calendar – 2012

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Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts ... Read more

Running an SEO project smoothly and effectively requires juggling many skills:  creativity, proactivity, effective time management and organisation, to name just a few. But I would argue that one of ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways a Client Can Sabotage SEO

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