Position Preference Bidding: A waste of time?Category: All news, adwords, google adwords, position preference, ppc | Комментариев нет |
20 10 2008 |
It is a PPC truism the ads in the top two positions get too many “curiosity clicks” and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the SERP are serious buyers. (So much [...]