SEO optimise

Grumpy Face by ellie. I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->When Not to Blog

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Chess by Alejandro Fernandez Everybody seems to agree with the “content is king” mantra. At the same time most articles, blog posts in and outside the SEO industry seemed to ignore it. Not anymore: Content SEO and marketing resources are ubiquitous in 2010. SEO blogs used to deal with other aspects of Web strategy. Content has [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 Content SEO, Marketing, Creation, Strategy & Promotion Insights + Resources

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Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic

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Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing. Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->35 SEO & Social Media Expert Interviews

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As noted last week, Google’s new system for indexing and delivering fresh content online, Caffeine, went live on June 8th. Before Caffeine, Google used to update their index every few weeks, now it is pretty close to real time, as shown in my last post about Caffeine.
For websites who continually update their content on a regular ... Read more

We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All

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Overlook Park by dougtone.
There are so many WordPress SEO tutorials out there we don’t need another one. Some of them are very good, I don’t doubt that. They cover most of the blog & WordPress SEO basics like proper URLs e.g. We have also numerous best WordPress SEO plugins lists out there.
Blog SEO is mainly [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Advanced Blog & WordPress SEO: 30 Points Most Bloggers Overlook

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I’ve just published this on Econsultancy, but I thought it would be worth sharing with SEOptimise readers too. This is a presentation from a recent client seminar to show 5 reasons for blogging and 5 tips on how to get started.

Blogging Guide to Business
For the full article please read the Econsultancy post and download our [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Business Guide to Blogging – Seminar Presentation

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Over recent months I’ve found I’m reading RSS feeds less and less. The main difficulty is that links are now so often shared on Twitter, Facebook, StumbleUpon etc – that RSS can easily be forgotten sometimes. It’s actually quite common that I’ll login to see 1000+ items to read so just end up marking all [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Can Google Buzz Replace RSS Subscription?

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Amazon River by lollyknit
One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.
A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Non-Industry SEO Resources and Articles – SEO Mainstreaming

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If you want a blog that you can be proud of, you need to do some heavy lifting. These SEO tips can help you trim the fat and build up your SEO muscle. Think of me as your personal trainer, prepare yourself to sweat a little, and you will have Blog Posts of Steel in [...]

One of the things I love about SEO the most is that even after years of optimization there is still room for improvement.
Even the best among us still have potential to improve their websites and blogs.
While reading the leading SEO blogs I sometimes encounter basic SEO, usability and trust issues. They’re not big enough to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO, Usability and Trust Issues Even the Best SEO Blogs Face

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Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.

Many people contribute [...]

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Twitter Crowdsourcing How to

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Image: Life in the Fast Lane by t3ermin4t0r.
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We all love the fast life of the SEO industry, don’t we? Each day is a challenge and the sheer diversity of tasks makes this profession so refreshing. As we have to deal with a plethora of developments, hundreds of ranking factors and daily breaking news which can [...]

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30 Fast Life SEO Tactics/Techniques for 2010

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Since 2006 I’ve written-up a review of the SEOptimise blog in terms of stats and analytics. As it’s an interesting time to look back on how the site has progressed, I’ve continued this by listing some similar stats for comparison during the last 12 months:
Top 10 SEOptimise posts of 2009

10 LinkedIn Tips to Optimise your [...]

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SEOptimise 2009 – The Year in Review

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Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…

Image credit: krisdecurtis
On the first day of Christmas, my SEO agency gave to me, one golden rule

SEO is an ongoing effort

On the second day of [...]

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The 12 Days of Christmas – SEO Agency Edition

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Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know [...]

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Don’t Just Read What Top Bloggers Write – Look at What They Do!

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Today we have launched a free white paper, Business Guide to Blogging – this looks at how businesses can promote themselves using blogging, funnily enough. All you need to do is click here to download the guide in PDF format.
Here’s my introduction to the guide:
“The SEOptimise blog began as a way of marketing our search [...]

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Download Our Free Blogging Guide for Business White Paper

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In today’s weekly Twitter Friday column I want to compare the 3 most common retweet buttons for WordPress blogs. A retweet button is a button that not only retweets the particular post it was clicked one but also displays how many people tweeted that link: On click these buttons also lead to a list of [...]

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3 Retweet Buttons for WordPress Blog Posts Compared

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Protection 4 is a Creative Commons image by Jasmin Cormier
The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed by others.
Decision makers in search and social media rarely take a [...]

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10 Resources: SEO Going Underground Again

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Enough is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it on SEOptimise as well a while ago. You can’t access it from Germany (where I live) anymore  for “copyright limitations reasons”. Orwellian newspeak has been [...]

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Open Source FLV Player: Embedding Videos the no YouTube Way in 7 Steps [Tutorial]

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Two years ago when I started using twitter I wasn’t impressed. The people came in dozens from there, even when the actual post was about Twitter itself. Later on I realized that many Twitter users do not send a proper referrer due to using some web apps or other tools instead of browsing the actual [...]

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Twitter Friday: Twitter as the Main Traffic Source

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Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been notorious for their “effect”, like in “Slashdot effect” [...]

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Twitter Friday: The Twitter Effect

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CC Image Couch Potato by Shawn Allen
As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as formerly you had only a site and now you [...]

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Active vs Passive SEO

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Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken [...]

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30+ New & Free Web Tools You Should Know – 2009 Edition

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Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible.
Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS for end users.
Does it really? There is some truth to it. [...]

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Twitter Friday: Is Twitter the New RSS?

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To be or not to be
A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ways. While most of them are [...]

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80% Social Media Adoption: Are You the Last of the Mohicans?

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This morning I had a great opportunity to speak live on BBC Oxford radio to Louisa Hannan about blogging.
It takes 2-3 mins to get into talking about blogging and understandably during the interview there were a few points I researched but didn’t talk about. So I’ve listed below some of the key messages which I [...]

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Should Businesses be Blogging? SEOptimise on BBC Oxford

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Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about.

Image credit: Sean Dreilinger
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or [...]

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30 Simple Ways of Improving Bounce Rate and Conversion Rate

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Today the official Feedburner subscribers count says that the SEOptimise blog has reached 5001 subscribers. In spite of the recent addition of Friendfeed subscribers to this statistic it’s still an impressive number.
When I joined SEOptimise as a blog writer roughly 14 months ago the blog had around 1000 subscribers. Even without the FriendFeed subscribers we [...]

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How to Get 5000+ Subscribers for Your Boring (SEO) Blog

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