SEO optimise

Blogging is a great way to increase traffic to a website and help you rank better in the search engines.  When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it.  I get a lot of questions like “What ... Read more

When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business ... Read more

* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven’t made up your mind what exactly ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO Resolutions for 2012

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Blogging on a regular basis is vital in helping to develop a strong online presence. With some effort and well researched blog posts, you can take your blog from zero to hero. One of my great friends, Dan Bischoff from Lendio, wrote a great post over on the Raven Blog on how ... Read more

* 2011 has been another very busy year on the SEOptimise blog, with nearly 400 posts generating over 400,000 visits and well in excess of half a million pageviews (oh ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise’s 58 most awesome blog posts of 2011

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* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

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This is a guest post from Kaila Strong, Account Manager at Vertical Measures Internet Marketing Infographic by Vertical Measures Other than revenue, a website's success can be measured by the amount of targeted visitors that it receives. More targeted traffic often translates to more revenue. To achieve this objective the site must ... Read more

Those of you who follow my tweets will probably know that I’ve recently launched a book called Get Noticed, which is a guide that explores the processes and techniques that ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Everything I Know About Effective Blogger Outreach

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September was a very busy month on the SEOptimise blog – so here’s a monthly recap, just incase you missed any of top posts – ordered by number of retweets. ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top SEOptimise posts in September…

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Other SEO blogs linking to us   While perusing the SEOptimise Google Analytics reports for last month, I noticed a few traffic spikes where I did not necessarily expect them. ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Significant Traffic Sources You Probably Miss Unless You Blog

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Tonight I was delighted to be invited to speak at the London Blog Club and presented about the WordPress plugins which I find most useful. Here are the slides from ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top 20 WordPress Plugins – 2011 Edition

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Building a legitimate, natural looking backlink portfolio is one of the hardest parts of SEO. It is especially hard when the website you are link building to lacks linkable content. When your site lacks linkable content, you have to force the backlinks coming into your site, which 9/10 times never looks natural. Now, I’m not saying ... Read more

* These days the “content is king” and “you need great content” mantras are everywhere. While some people in the SEO industry challenge it by stating that great content is not enough, you need to push, promote or market it as well. I rarely see an article that actually explains what great content is or [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Your Content Great, Big or Just Long? Quality vs Size

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Outgoing links are one of the most underestimated weapons in the arsenal of every SEO and webmaster. After all, you want to get backlinks not give away links by linking out, don’t you? So it seems to be a contradiction. Popular wisdom also suggests that you would lose by linking out rather than gain some [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Link Out for SEO Benefit

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In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com. Dover’s first book hit shelves in March. Last week, the 23-year-old ... Read more

Probably you haven’t noticed yet as I haven’t told you yet: starting from 2011 I’m stepping up my efforts on SEOptimise. I write more regularly for the blog and I’ll help the SEOptimise team with their blog SEO among others. So I start with the basics: broken links. Blogs amass a record number of broken links [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Checking Broken Links Can Teach You About the Web & Linking Out

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Recently I noticed that the SEOptimise blog ranks at #1 for the query [seo blog] in Google.co.uk Then it dawned on me why we rank at #1: the single most important factor to getting there was linking out. Yes, it wasn’t link building or even getting links; it was simply linking out. You could argue that [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Linking Out Instead of Link Building to Rank in Google

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Lesson #1 – The best way to learn about writing is to actually do it. If you want to write a killer blog post, then you have to start by writing some blog posts that probably aren’t that killer—at least, not in the way you would like. The Muse is very elusive. She won’t come at ... Read more

* For most people, SEO still is either a complete unknown, magic​ or the scapegoat for almost everything that doesn’t work on the Web.​ In particular, bloggers seeking attention, publicity and links love to leverage all the ignorance and prejudice​ and launch attacks on SEO as a whole again and again. Recently, another popular blogger, [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Blaming SEO for Bad Search Results is like Blaming Mechanics for Bad Roads

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* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google’s algorithm. I won’t repeat what he wrote here, you can read his explanation in case you haven’t yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Reverse Engineer the Search User

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A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have a ... Read more

After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30​ Web Trends You Have to Know About in 2011

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Recently both my own SEO Blog SEO 2.0 and the SEOptimise blog have been featured in a few “top SEO blogs” lists. While I was of course delighted to get so much appreciation for publication I write for I also noticed that some of the “best blogs” weren’t best at all while other really good [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Great SEO Blogs You Might Not Know Yet

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As we all wind down for the Christmas week, I thought I’d revisit some of the best comments left on my guest blog posts over the year… Image credit: Flickr Regular readers of my Twitter feed will know that I am a regular guest blogger, often appearing on websites such as Search Engine Watch, Econsultancy [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Christmas Crackers: Top Comments from 2010

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* The UK SEO community was so inspiring during the last several days. After the sudden death of Jaamit Durrani, one of the most popular UK SEO specialists the community has proven that even a huge loss like this one can have a positive impact. The way people have come together to support Jaamit and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Turn a Loss into Something Positive

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Many of us in the SEO industry bemoaned the decision of Sphinn, the only social news community for search marketers, to remove the voting option. This way a community turned to a completely editorial site. That may be not as bad for for the Sphinn team, instead of fighting spammers and voting rings they can [...]

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Today I presented at a4uexpo London on 40 Social Media Tools and WordPress Plugins. This was split equally between the two sections and I’ve shared the slides and individual links, plus provided a very quick summary for each below. a4uexpo – 40 Social Media Tools & WordPress Plugins Top 20 Social Media Tools Hootsuite – [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 40 Social Media Tools & WordPress Plugins – a4uexpo Presentation

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Image: Catching up by M.Danys. While working on an extended review of the new social news community for SEO, SERPd I had a realization. Thus the review will have to wait till next week. First I have something more important to say. Listen up SEO people: Stop chasing traffic! On the Web today traffic is [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Stop Chasing Traffic – Practice Human Powered SEO

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Steve Rubel and his ridiculous ‘SEO is dead’ escapade during the Google Instant presentation is just the tip of the iceberg when it comes to articles about SEO from outsiders. Now that SEO has gone mainstream and everbody deals with it many people write about SEO who have barely a clue about it. Others, often [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->5 Ridiculous SEO Myths Spread in 2010 by Web Designers, Bloggers and Journalists

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Grumpy Face by ellie. I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->When Not to Blog

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