SEO optimise

One of the things I love about SEO the most is that even after years of optimization there is still room for improvement.
Even the best among us still have potential to improve their websites and blogs.
While reading the leading SEO blogs I sometimes encounter basic SEO, usability and trust issues. They’re not big enough to [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO, Usability and Trust Issues Even the Best SEO Blogs Face

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Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.

Many people contribute [...]

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Twitter Crowdsourcing How to

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Image: Life in the Fast Lane by t3ermin4t0r.
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We all love the fast life of the SEO industry, don’t we? Each day is a challenge and the sheer diversity of tasks makes this profession so refreshing. As we have to deal with a plethora of developments, hundreds of ranking factors and daily breaking news which can [...]

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30 Fast Life SEO Tactics/Techniques for 2010

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Since 2006 I’ve written-up a review of the SEOptimise blog in terms of stats and analytics. As it’s an interesting time to look back on how the site has progressed, I’ve continued this by listing some similar stats for comparison during the last 12 months:
Top 10 SEOptimise posts of 2009

10 LinkedIn Tips to Optimise your [...]

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SEOptimise 2009 – The Year in Review

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Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…

Image credit: krisdecurtis
On the first day of Christmas, my SEO agency gave to me, one golden rule

SEO is an ongoing effort

On the second day of [...]

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The 12 Days of Christmas – SEO Agency Edition

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Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know [...]

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Don’t Just Read What Top Bloggers Write – Look at What They Do!

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Today we have launched a free white paper, Business Guide to Blogging – this looks at how businesses can promote themselves using blogging, funnily enough. All you need to do is click here to download the guide in PDF format.
Here’s my introduction to the guide:
“The SEOptimise blog began as a way of marketing our search [...]

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Download Our Free Blogging Guide for Business White Paper

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In today’s weekly Twitter Friday column I want to compare the 3 most common retweet buttons for WordPress blogs. A retweet button is a button that not only retweets the particular post it was clicked one but also displays how many people tweeted that link: On click these buttons also lead to a list of [...]

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3 Retweet Buttons for WordPress Blog Posts Compared

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Protection 4 is a Creative Commons image by Jasmin Cormier
The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed by others.
Decision makers in search and social media rarely take a [...]

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10 Resources: SEO Going Underground Again

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Enough is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it on SEOptimise as well a while ago. You can’t access it from Germany (where I live) anymore  for “copyright limitations reasons”. Orwellian newspeak has been [...]

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Open Source FLV Player: Embedding Videos the no YouTube Way in 7 Steps [Tutorial]

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Two years ago when I started using twitter I wasn’t impressed. The people came in dozens from there, even when the actual post was about Twitter itself. Later on I realized that many Twitter users do not send a proper referrer due to using some web apps or other tools instead of browsing the actual [...]

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Twitter Friday: Twitter as the Main Traffic Source

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Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been notorious for their “effect”, like in “Slashdot effect” [...]

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Twitter Friday: The Twitter Effect

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CC Image Couch Potato by Shawn Allen
As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as formerly you had only a site and now you [...]

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Active vs Passive SEO

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Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken [...]

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30+ New & Free Web Tools You Should Know – 2009 Edition

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Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible.
Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS for end users.
Does it really? There is some truth to it. [...]

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Twitter Friday: Is Twitter the New RSS?

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To be or not to be
A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ways. While most of them are [...]

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80% Social Media Adoption: Are You the Last of the Mohicans?

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This morning I had a great opportunity to speak live on BBC Oxford radio to Louisa Hannan about blogging.
It takes 2-3 mins to get into talking about blogging and understandably during the interview there were a few points I researched but didn’t talk about. So I’ve listed below some of the key messages which I [...]

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Should Businesses be Blogging? SEOptimise on BBC Oxford

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Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about.

Image credit: Sean Dreilinger
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or [...]

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30 Simple Ways of Improving Bounce Rate and Conversion Rate

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Today the official Feedburner subscribers count says that the SEOptimise blog has reached 5001 subscribers. In spite of the recent addition of Friendfeed subscribers to this statistic it’s still an impressive number.
When I joined SEOptimise as a blog writer roughly 14 months ago the blog had around 1000 subscribers. Even without the FriendFeed subscribers we [...]

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How to Get 5000+ Subscribers for Your Boring (SEO) Blog

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Believe it or not, all SEO’s were newbies at one time or another. Launching a website can be a very exciting event for an individual or new business owner. However, that excitement can quickly turn to disappointment when the site owner finds out that they are getting little or no traffic. If they are getting [...]

We’re used from social media sites that we can look up quickly how well we perform on them. Whether it’s a front page like on Delicious and Sphinn or a review page like on StumbleUpon, it takes just a look at a page or two to find out. With Twitter it gets a little tricky. [...]

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Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or Site

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For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultant for several years in a row. Thus I still get SEO [...]

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For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event.

Flickr Image credit: burningmax
I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this was a very useful conference and the audience certainly seemed to [...]

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First Birthday Cake is a Creative Commons licensed image by hfb.
Approx. one year ago I joined Twitter. I was late. Most early adopters had been Twitter power users already by then. The spring of 2008 was a watershed moment for Twitter acceptance in the SEO industry.
At first people still argued why Twitter is useless [...]

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After the tremendous success of my top 10 list on non-Google SEO methods I decided to follow up with a more in depth list.

Drawers, Building REsources is a Creative Commons licensed image by heather.
While preparing the 35 Non-Google SEO How tos, Tutorials & other Resources I realized that I need to split up the list [...]

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Kaboom Fireworks, a Creative Commons licensed image by Tinou Bao.
On this Twitter Friday I won’t focus on the Twitter buzz of last week. I will cover the craft of writing headlines for Twitter. I covered this topic already roughly a month ago on my own blog SEO 2.0.
Two other articles covered the topic since then. [...]

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The Road to Tomorrow (and Happy 2009!). Creative Commons license by Stuck in Customs.
While Twitter has become the perhaps single most important social site for marketers this year it’s time to reevaluate the ways to promote your business online in 2009.
Are the methods we used in 2008 still valid? Do they still work? Or do [...]

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Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO.
While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more intricate topics.
Ebooks are particularly apt for the quite abstract concepts of social media [...]

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“Yeah, I’ve launched an SEO campaign based on generating buzz through the blogosphere and increasing my link juice to ensure I get great SERP positioning…”

CC Image Credit: Flickr
Online marketing is a strange world to the outsider, filled with jargon, buzzwords and rapidly developing language. One phrase in particular which seems to confuse many of my [...]

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Creative Commons image “Jump!” by danorbit.
Personal Branding
Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I linked the most prominent one.
Even as a geographical outsider who rarely appears on industry events I still recognize most [...]

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