Back to Basics: Common Misconceptions About Online MarketingCategory: All news, Blog, Search Engine Optimization, branding, search marketing | Комментариев нет |
24 05 2011 |
You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working ...
Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. The ...
So Your Industry Is Boring – Don’t Let That Keep You Out of Social MediaCategory: All news, Blog, Brand, branding, gilded yak shaving, social media | Комментариев нет |
20 07 2010 |
A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the ...
Creating a Consistent Offline to Online Branding ExperienceCategory: All news, Blog, Brand, branding, conversion, marketing | Комментариев нет |
18 05 2010 |
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible.
If you have ever received a distinct marketing piece that drove you to ...
Brand Your Competitors Into IrrelevanceCategory: All news, Site Content, branding, seo, strategy | Комментариев нет |
4 11 2009 |
We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media, and so forth. We can get your site some [...]