Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. The ...
A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have a ...
Chess by Alejandro Fernandez Everybody seems to agree with the “content is king” mantra. At the same time most articles, blog posts in and outside the SEO industry seemed to ignore it. Not anymore: Content SEO and marketing resources are ubiquitous in 2010. SEO blogs used to deal with other aspects of Web strategy. Content has [...]
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