Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ...
How to Build a Website with SEO in MindCategory: All news, Blog, Conversion Optimization, On-Page Optimization, SEO Tips, Site Content, conversion, flash, google, web design, website content | Комментариев нет |
14 01 2011 |
To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page is ...
A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have a ...
Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?
If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience:
1. Your Website is a “Me ...
Today, there are really two purposes of website content:
*To communicate with search engines
*To communicate with website visitors
The problem is, search engines and site visitors speak different languages.
And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce off your site before ...
4 commonsense ways to sell more stuff on your website
When people come to your site, they are looking for one thing, and one thing only.
For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it.
Sure, they might want top rankings to get more traffic, sales, or to be above ...
Split Testing – Knowing is Half the Battle, Part 4Category: All news, Blog, Conversion Optimization, Conversion Rates, cro, split testing, website conversion rate | Комментариев нет |
16 09 2010 |
This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here:
Part 1: Traffic considerations
Part 2: Choosing meaningful tests
Part 3: Executing your test
Can you measure the results of your ...
Simplify. Track Goals. Sell More Stuff.Category: All news, Analytics, Blog, Conversion Optimization, conversion, goal tracking, web analytics | Комментариев нет |
14 09 2010 |
Eliminate everything on your website that doesn’t contribute to the primary objective.
Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that only indirectly result in a sale. A successful website is one where every secondary objective ...
Split Testing – Knowing is Half the Battle, Part 3Category: All news, Conversion Optimization, Conversion Rates, Lance Loveday, conversion, cro, split testing | Комментариев нет |
8 09 2010 |
This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here:
Part 1: Traffic considerations
Part 2: Choosing meaningful tests
Once you have enough traffic to the page you’d like ...
Split Testing – Knowing is Half the Battle, Part 2Category: All news, Blog, Conversion Optimization, Conversion Rates, conversion, cro, split testing | Комментариев нет |
25 08 2010 |
This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going ...
I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun!
It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges will help ...
3 Conversion Busters You Can Easily Fix TodayCategory: All news, Blog, Conversion Optimization, On-Page Optimization, captcha, conversion, homepage, internal links | Комментариев нет |
5 08 2010 |
I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.
While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there on the ...
Interactions – The Hidden Force of ConversionCategory: All news, Blog, Conversion Optimization, website conversion | Комментариев нет |
13 07 2010 |
If Internet buzz is to be believed, lots of marketers are getting excited about this Conversion Optimization stuff.
If you’ve been reading about conversion optimization and are thinking about trying your hand at optimizing your company’s website, let me give you one tip that will save a lot of head-scratching and staring at the floor whilst being ...
Your Website Visitors Are Talking to YouCategory: All news, Blog, Conversion Optimization, Site Content, analytics analysis, google analytics, website analytics | Комментариев нет |
22 06 2010 |
Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems ...
This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]
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My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.
But, since I want to show ...
As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.
My personal mantra when it comes to online marketing is, ...
Will Social Media Replace The Search Engines?Category: All news, Blog, Conversion Optimization, search engine marketing, seo, social media | Комментариев нет |
9 04 2010 |
I was reading a post this morning on the Single Grain blog about how social media will replace the search engines. Here is what I have to say about this post and social media and SEO strategies in general.
To start off, I don’t believe that social media portals will ever replace SEO. However, in order [...]
Convert More Leads With a Cleaner WebsiteCategory: All news, Blog, Conversion Optimization, Conversion Rates, conversion, marketing, search marketing, web design | Комментариев нет |
23 03 2010 |
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, [...]
Lower Your Website Bounce Rate in 2010Category: All news, Blog, Conversion Optimization, SEO Tips, bounce rate, conversion rate, new year's resolution, seo | Комментариев нет |
4 01 2010 |
A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your [...]
Google Caffeine - What You Need To Know!Category: All news, Conversion Optimization, SEO Tips, Site Content, google, seo | Комментариев нет |
18 08 2009 |
As an SEO, I know that my industry is constantly changing and evolving. That is one of the reasons why I truly love marketing through the search engines. One upcoming change will be the release of what has been code-named “Google Caffeine,” which can be beta-tested here. It will be a new, more powerful version [...]