Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ...
Split Testing – Knowing is Half the Battle, Part 4Category: All news, Blog, Conversion Optimization, Conversion Rates, cro, split testing, website conversion rate | Комментариев нет |
16 09 2010 |
This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here:
Part 1: Traffic considerations
Part 2: Choosing meaningful tests
Part 3: Executing your test
Can you measure the results of your ...
Split Testing – Knowing is Half the Battle, Part 3Category: All news, Conversion Optimization, Conversion Rates, Lance Loveday, conversion, cro, split testing | Комментариев нет |
8 09 2010 |
This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here:
Part 1: Traffic considerations
Part 2: Choosing meaningful tests
Once you have enough traffic to the page you’d like ...
Split Testing – Knowing is Half the Battle, Part 2Category: All news, Blog, Conversion Optimization, Conversion Rates, conversion, cro, split testing | Комментариев нет |
25 08 2010 |
This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going ...
I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun!
It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges will help ...
My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.
But, since I want to show ...
As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.
My personal mantra when it comes to online marketing is, ...
Want a Higher ROI From Your Website? Join Our Free WebinarCategory: All news, Blog, Conversion Rates, Events | Комментариев нет |
7 04 2010 |
Getting traffic is good. Getting leads is better. How do you turn your website traffic into paying customers?
You need to create a powerful experience that entices your visitors into taking action on your site.
Join us for a free webinar and hear from experts Scott Miller, President of Vertster, and Dave Bascom, President of SEO.com. These [...]
Convert More Leads With a Cleaner WebsiteCategory: All news, Blog, Conversion Optimization, Conversion Rates, conversion, marketing, search marketing, web design | Комментариев нет |
23 03 2010 |
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, [...]
5 Reasons Your Customers Are Shopping ElsewhereCategory: All news, Array, Blog, Conversion Rates | Комментариев нет |
24 08 2009 |
Let’s take the time machine way back to the good ol’ days. There once was a time when people waited. It was a magical time when folks stopped to talk on the street and books were as thick as five stacked laptops. And would you believe that we had attention spans back then? I know, [...]
What Type Of Online Traffic Converts the Best?Category: All news, Blog, Conversion Rates | Комментариев нет |
8 05 2009 |
I get asked the question “What type of traffic converts the best” often enough that I thought I would write about my response, and answer the question once and for all. Over the years, there have been multiple studies on traffic and conversions. Some have been comparing ppc vs. organic, some have been comparing social [...]