Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ...
How to Build a Website with SEO in MindCategory: All news, Blog, Conversion Optimization, On-Page Optimization, SEO Tips, Site Content, conversion, flash, google, web design, website content | Комментариев нет |
14 01 2011 |
To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page is ...
Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to not ...
Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?
If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience:
1. Your Website is a “Me ...
4 commonsense ways to sell more stuff on your website
When people come to your site, they are looking for one thing, and one thing only.
For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it.
Sure, they might want top rankings to get more traffic, sales, or to be above ...
Simplify. Track Goals. Sell More Stuff.Category: All news, Analytics, Blog, Conversion Optimization, conversion, goal tracking, web analytics | Комментариев нет |
14 09 2010 |
Eliminate everything on your website that doesn’t contribute to the primary objective.
Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that only indirectly result in a sale. A successful website is one where every secondary objective ...
Split Testing – Knowing is Half the Battle, Part 3Category: All news, Conversion Optimization, Conversion Rates, Lance Loveday, conversion, cro, split testing | Комментариев нет |
8 09 2010 |
This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here:
Part 1: Traffic considerations
Part 2: Choosing meaningful tests
Once you have enough traffic to the page you’d like ...
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College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.
In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:
Head Coach – Analytics ...
Split Testing – Knowing is Half the Battle, Part 2Category: All news, Blog, Conversion Optimization, Conversion Rates, conversion, cro, split testing | Комментариев нет |
25 08 2010 |
This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going ...
I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun!
It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges will help ...
3 Conversion Busters You Can Easily Fix TodayCategory: All news, Blog, Conversion Optimization, On-Page Optimization, captcha, conversion, homepage, internal links | Комментариев нет |
5 08 2010 |
I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.
While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there on the ...
‘I Want My $2!’ — The Power of SEO with ConversionCategory: All news, Blog, conversion, seo | Комментариев нет |
23 06 2010 |
In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience.
In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show up great in the search ...
Creating a Consistent Offline to Online Branding ExperienceCategory: All news, Blog, Brand, branding, conversion, marketing | Комментариев нет |
18 05 2010 |
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible.
If you have ever received a distinct marketing piece that drove you to ...
My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.
But, since I want to show ...
As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.
My personal mantra when it comes to online marketing is, ...
Convert More Leads With a Cleaner WebsiteCategory: All news, Blog, Conversion Optimization, Conversion Rates, conversion, marketing, search marketing, web design | Комментариев нет |
23 03 2010 |
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, [...]
Increase Conversions With an Old Sales ModelCategory: All news, Blog, On-Page Optimization, conversion | Комментариев нет |
4 03 2010 |
You have trained hard and optimized your content for keywords (SEO basics). You’ve gained respect from your peers (link building), and have battled your competition and fought your way to the top of the search results (queue 80’s training montage). Now comes the championship fight – but it’s not against your top competition. It’s to [...]
Stop that Bouncing!Category: All news, Blog, On-Page Optimization, bounce rate, conversion | Комментариев нет |
15 05 2009 |
I’m bouncing around the web again. I’ve been searching for the latest news on American Idol’s Adam Lambert and haven’t found a great deal of worthwhile information–at least information that encourages me to stay on the site for more than 30 seconds.
If you’re regularly checking your website analytics, you’ve looked at your bounce rate. “Bounce [...]