Redefining “SEO Copywriting”Category: All news, content creation, copywriting, seo, seo copywriting | Комментариев нет |
21 10 2011 |
Here at SEOptimise we’ve been thinking a lot about copywriting recently. More than usual, that is! As the person responsible for overseeing copywriting at SEOptimise, I thought I’d share a ...
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Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?
If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience:
1. Your Website is a “Me ...
Today, there are really two purposes of website content:
*To communicate with search engines
*To communicate with website visitors
The problem is, search engines and site visitors speak different languages.
And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce off your site before ...
Twitter Friday: KABOOM! Headlines for TwitterCategory: All news, blogging, copywriting, headlines, short, social media, twitter, writing | Комментариев нет |
24 04 2009 |
Kaboom Fireworks, a Creative Commons licensed image by Tinou Bao.
On this Twitter Friday I won’t focus on the Twitter buzz of last week. I will cover the craft of writing headlines for Twitter. I covered this topic already roughly a month ago on my own blog SEO 2.0.
Two other articles covered the topic since then. [...]
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Getting, convincing, keeping and dealing with clients is an art for itself. Whether you’re a freelancer or part of a company, whether you’re a SEO, web designer, programmer or writer you will encounter the same issues again and again. You might argue that everybody is different and no client matches another one. This is true. [...]
12 Indispensable Readability Measures to Increase ConversionsCategory: All news, blogging, conversions, copywriting, readability, seo, usability | Комментариев нет |
21 11 2008 |
Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Things like readability were far off the SEO agenda.
For a few years now the SEO [...]
The Lazy Bloggers Guide to Quality Content & Social Media SuccessCategory: All news, blogging, copywriting, social media | Комментариев нет |
7 11 2008 |
I’ve been blogging for the last three years now and one of the most important things I’ve learnt is readers don’t have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the attention of readers and performs far more effectively almost every time.
I figured this out the hard [...]