SEO optimise

If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 8 Best Ways to Find Negative PPC Keywords

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Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying. There’s often many mixed opinions when ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance

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If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search

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Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently ... Read more

The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea of the search volume ... Read more

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool and ... Read more

I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Buying Cycles One problem with Remarketing is that it is hard to measure incremental [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Not Using AdWords Remarketing? Don’t Delay! (Actually Do)

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3. 2010 Predictions – How Well Did I Do?

Last year I made 10 predictions for PPC in 2010. I got a few of the more obvious things right, and few things wrong and I completely failed to predict some quite important changes. Here’s how I did: 1. CPCs will rise This one was spot on (and also a complete no brainer). 2. More [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 2010 Predictions – How Well Did I Do?

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Everyone is talking about Google Instant; the new way for Google to display results. The basics are covered in many places: The Google Analytics Blog Official Announcement Google Instant and PPC SEMantiks also talks about the effect on PPC Rishil’s opinion is concise, insightful and to the point I want to talk a bit less [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->My Thoughts On Google Instant

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This is a guest post from Rob Hillyard at Return on Digital. Create a brand new campaign for Remarketing. This will enable you to monitor how everything is doing much easier than running it within an existing campaign. You need at least 500 people in your target list before Google will start to show your [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 10 tips & things you need to know about AdWords Remarketing

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In my last post I talked about a method for testing the value of using AdWords on your brand.
The results are now in:

Average Hourly Revenue from brand keywords when Running AdWords: £3471
Average Hourly Revenue from brand keywords without AdWords: £3278
Average Hourly Cost of brand keywords: £0.86

WIN!
Methodology
Traffic in this account varies quite a lot depending [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Value of AdWords Brand Bidding

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Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way.
Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can create an ... Read more

Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts.
This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. For some reason Google didn’t ... Read more

Are your PPC campaigns eating your organic traffic? Google love for you to bid on your brand name in AdWords, but how to you know if you are wasting money on traffic you could have got for free? Of course, to find this out you need to run some sort of test.

I don’t know how [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Is PPC Canabalising your Brand Traffic?

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This blog post is a bit of fun that might give you some idea of the sorts of  thing that cannot be tracked by your web analytics system…
1. Odysseus Off-Site

This intrepid traveller ranges far and wide across the internet but has so far resisted the siren call of your site. People like this are [...]

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6 Personas that Google Analytics can’t Track

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3. PPC for the iPhone

I don’t have an iPhone. Most of the SEM community are early adopters so many of you will already be using smart phones and many of you will already be aware of what I am about to tell you. I’ll put the important information in bold just here so that it is easy to spot:
When [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

PPC for the iPhone

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A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns:

More leads
A lower cost per lead.

AdWords makes it very easy to report on these metrics but what AdWords beginners often struggle with is [...]

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Awesome AdWords Flowchart to Check PPC Performance

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We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn’t changing landing pages; I was trying to improve the account structure.
How could I easily and quickly find all the pages that were 404ing?

1. Download Xenu Link [...]

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Using Xenu Link Sleuth to Find Broken Landing Pages

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Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed.
I ran a search query report for one of our accounts and [...]

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I saw a tweet from @bgtheory with a link to his article about an email he got saying that one of his clients will be forced to use  the new AdWords interface in 30 days. According to seroundtable 56% of advertisers prefer the old interface and I’d count myself as one of them. People seem [...]

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Everyone agrees that getting the account structure right can improve PPC performance and make management a lot easier. When setting up a new account the structure is one of the first things I think about but what is the best way to change the structure of an existing account?
I’ve read a lot about how account [...]

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Last week I asked on Twitter if anyone had any good ideas for a PPC related blog post. @bhartzer replied suggesting I do one about PPC mistakes using his post as inspiration. In the post he shows how many businesses that shouldn’t be were bidding on the keyword “keyword”
I did my own search on the [...]

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The competition in PPC advertising is increasing daily.  With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis.
In addition to these account best practices and other [...]

Paid search rocks. Despite the endless debate about which is best, organic search engine optimisation (SEO) or paid search, both are hugely important aspects of online promotion.

Image credit: Flickr
Despite this, a survey conducted by Microsoft at the end of last year showed 59 per cent of small businesses which have a website do not have [...]

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Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers.

Google Search Partners Statistics
For the most part, this new information is more informative than actionable. [...]

My post about Google Analytics filters went down pretty well so I thought I’d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options.
For those of you who don’t know, AdWords has a feature where bids can be increased [...]

As shown in my last blog post, now that Google are using expanded broad match to trigger ads from “travel ppc” for a search query on “shooting holidays USA”, getting a comprehensive list of negative keywords is a good idea. In this post I list five good resources for finding negative keywords; some of them [...]

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique [...]

In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit fed up with only being able to test two ads at once and having to type the information in for each test. I though it would be a lot easier if I [...]

It is a PPC truism the ads in the top two positions get too many “curiosity clicks” and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the SERP are serious buyers. (So much [...]