SEO optimise

While the search industry has been all abuzz with the bad news of Google SSL search, most average people might not even understand what happened. They may wonder “why is ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why is (not provided) My Most Popular Keyword in Google Analytics and How Can I Fix it?

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In an ideal world everybody uses analytics tools in a way that ensures that conversions leads sales ROI get tracked and both client and SEO can see where the most ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Analytics: How to Get Clients to Track the Correct Metrics

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* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification.  It’s a useful qualification to have when working with ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pass the Google Analytics Exam

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I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two ... Read more

Other SEO blogs linking to us   While perusing the SEOptimise Google Analytics reports for last month, I noticed a few traffic spikes where I did not necessarily expect them. ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Significant Traffic Sources You Probably Miss Unless You Blog

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In recent months I have found myself using the Google URL builder tool significantly more across a range of projects, including tracking emails and tagging PPC accounts. One of the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Tracking Online Marketing Campaigns in Google Analytics

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One of the few products Google doesn’t offer yet* It seems Google wants to inundate us with new tools, products and services these days. Is this a way to divert ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 10 New Google Tools, Products and Services Every Business Person Has to Know About

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Google +1 for websites is here for a few days, and while some people are still (or again) skeptical, there are quite a lot of webmasters who have adopted the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Everything Webmasters Need to Know About the Google +1 Button for Websites

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One of our clients’ sites had a sudden drop in traffic from London. After the 25th of February, all London traffic – paid, organic and direct – had dropped by nearly 45%. There wasn’t an obvious reason. There hadn’t been any changes to the PPC campaigns or search rankings. It didn’t look seasonal; there was [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Analytics Location Tracking Changes: Where Has London Gone?

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It’s not only the black hat and the paranoid who are increasingly wary of Google’s privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials even threatened to ​declare Google Analytics illegal. While I consider Google Analytics a minor threat to privacy compared to other Google products and services (like [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative

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Image by Westside Shooter. Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit or now more important than ever due to the recent changes. So I won’t list most of [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->40 Google Instant SEO, SEM & Analytics Resources

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This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much ... Read more

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems ... Read more

Use Google Analytics custom segments to audit and improve search marketing

Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually dominate, often accounting for more than 50% of search related visits for well-known brands.
Every site has associated brands, but to paraphrase Morrisey, some brands are [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Use Google Analytics custom segments to audit and improve search marketing

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A year ago we’ve published a list of 30+ Google Analytics tools and resources. It was one of our most successful posts ever. The list has been even nominated for a SEMMY award. I’m not sure I can top that but I can provide a new list of 30+ more Google Analytics tools, apps, tweaks [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources

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Are your PPC campaigns eating your organic traffic? Google love for you to bid on your brand name in AdWords, but how to you know if you are wasting money on traffic you could have got for free? Of course, to find this out you need to run some sort of test.

I don’t know how [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Is PPC Canabalising your Brand Traffic?

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Last week, Avinash Kaushik opened SES London with a superb keynote presentation about web analytics – see this video interview if you missed it.
There’s some good writeups following this, but one of the parts I found particularly interesting was the examples of how brands perform using search.
Marks & Spencer
One of Avinahs’s examples included an M&S paid search [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Avinash Kaushik shows HMV & M&S how “They Came, They Puked, They Left!”

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Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code:

Tracking visitors across different domains
Changing the session timeout
Setting keywords or referrers to [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Finding Errors in Your Google Analytics Tracking Code

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Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had [...]

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10 Free Google SEO Tools Everybody Should Use

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Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some [...]

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One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic terms and are also running a radio advert. A customer’s path [...]

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If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to more than most people even understand. I can still remember the days when using counters [...]

Recently Google have added an option in the campaign settings menu which allows you to choose not to show your ads on mobile phones running standard browsers. This is different to the mobile format ads; it is to do with modern phones (like the iPhone) that can view web pages with a normal internet browser.

Quite [...]

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My post about Google Analytics filters went down pretty well so I thought I’d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options.
For those of you who don’t know, AdWords has a feature where bids can be increased [...]

It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on “85 unique [...]