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Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC?

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The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Brands Need To Know About Google+ Pages

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Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Did Google Just Roll-Out Panda 3.2 (2012 Edition)?

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    To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Collection of 47 Helpful Google Search Operator Queries

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In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms.  In a bid to appear more transparent, Google ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Signals Are Google Sending About Image Search?

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Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts ... Read more

* Sharing is the key activity when it comes to proper social media participation and beyond. When you don’t share anything on the web today, you can’t compete with those ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 36 Social Media Sharing Resources for Business People

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Recently I’ve written about Klout score optimisation. Since then I and others who outed themselves as actively using Klout have been attacked by self proclaimed SEO stars and other people ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Agent Rank: Google’s Internal Klout Score

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* There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry (hereinafter ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Ultimate Guide to Securing a Job in Social Media, SEO & PPC

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Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Been the Most Significant Change in Search During 2011?

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You may be just getting used to the new black menu bar that Google launched in June, but don’t get attached. According to Google, the menu bar is going through another redesign and the black bar you have been seeing for the past few months is about to disappear, and it could ... Read more

Google announced a new tool this week – Verbatim, which is essentially a fast way to find results which exactly match your search queries. This tool replaces the use of ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Introducing the new Verbatim search tool from Google

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Many companies regularly use humor in their marketing efforts.  Old Spice comes to mind, with their ridiculously funny spots featuring Isaiah Mustafa, and recently Fabio (although I’d contest the latter isn’t as funny as the originals were, but I digress…) Since Google dominates the search engine market in America, it’s a good ... Read more

Up until this point, Google+ users have had only the ability to connect with other people. This Monday, however, Google announced the introduction of Google+ Pages, a service that allows you to connect with organizations and brands you care about.  As Google describes it, “Google+ has always been a place for real-life ... Read more

Last week Google released yet another algorithm update, and although it wasn’t Panda 2.6 or Panda 2.5.2, it has affected up to 35% of searches. The newly-named ‘freshness update’ is ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Freshness Update – what it means for your brand

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Launching a social network is to some extent a bit of a chicken and egg scenario these days, as you need people to encourage the businesses to get involved, but ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Where is Google Going with Google+ Pages?

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Google announced the freshness algorithm update this morning. It’s intended purpose is to provide the best results for the most recent information you’re seeking. This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content. If I search for [olympics], I probably ... Read more

I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think:  how important is the quality of writing as a ranking factor following the Panda ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Reading Level a Google Panda Algorithm Factor?

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Privacy and SSL encryption are important to a lot of internet users. Google recognizes this and is always looking for ways to improve online security for its users. A major announcement was published yesterday on the Google Blog, touting enhanced search privacy for signed-in users. Last year, Google introduced an encrypted search ... Read more

Today myself and Daniel Bianchini gave a presentation at a4uexpo London 2011 on how to survive Google’s panda algorithm update. In case you missed it, we’ve posted both sets of ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Post Panda: Affiliates Guide to Surviving Google – a4uexpo London 2011

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* ​Google is now not the only monopolist on many search markets including the UK, but the mega-corporation is overtaking new markets, crushing the competition with more or less ruthless ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Ways to Act Like Google to Beat the Monopolist at SEO and Beyond

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My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the ... Read more

* Just a few years ago SEO was really simple. You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Google SERP Changes That Impact Your SEO Strategy

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* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification.  It’s a useful qualification to have when working with ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pass the Google Analytics Exam

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It was only a matter of time but in less than 90 days Google+ has gone from being invite-only to available to everyone! The announcement made today on the Google blog also includes announcements for expanded Hangout features and search options. In nearly 3 months, the Google+ project has seen 91 different ... Read more

If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search

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* When recently asked “what is your favorite SEO tool?” I could think of none other than Google Webmaster Tools. While many SEO experts will probably disagree and suggest to ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 44 Google Webmaster Tools Resources

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As a self-confessed grammar geek, I’m frequently dismayed by the sloppy standard of writing I am continually confronted with throughout the course of the seven days a week I spend ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOs – time to brush up on your grammar?

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In another improvement to snippets, Google is rolling out list snippets over the next few days. Typically snippets contain a couple lines of text under the search results to give users an idea how relevant a page is in regards to their query. List snippets will differ by reflecting “the structure of ... Read more

In just a short time, the Google +1 button has reached over 4 billion daily views. That number will most likely continue to rise with the announcement of 2 new features. Share directly with Google+ circles As of yesterday Google+ users can easily share a webpage with a designated circle by using ... Read more