SEO optimise

Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you ... Read more

For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you ... Read more

Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, ... Read more

So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way ... Read more

If you have worked in SEO for any period of time, I’m sure you will be familiar with a number of the better known tools around, tools such as SEOmoz ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Low Profile/New SEO Tools You Should be Using

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The benefits of search engine optimization services are becoming well known by webmasters and marketers alike. Lured by a higher return on investment, more and more marketers are shifting resources away from traditional forms of marketing and reallocating money into search engine marketing. At the end of 2010 we looked back on clients ... Read more

Google have just rolled out a new tool called Google Correlate. It’s similar to Google Trends and Google Insights, but it takes the raw data and analyses it. As the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Use Google Correlate for Keyword Research

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Very quick post – but here’s my presentation from SMX Advanced London 2011 earlier today: Long Tail Keyword Research – SMX Advanced London 2011 If you have any questions just ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Research – SMX Advanced London 2011 Presentation by Kevin Gibbons

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SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A ... Read more

In  recent weeks we have witnessed two overwhelming waves of news I’d like to call ‘news tsunamis‘. Like real tsunamis you have no choice, you can’t escape the news when you ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Osama Bin Laden, the Royal Wedding and ‘News Tsunami’ SEO

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The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea of the search volume ... Read more

Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will look at three myths related to keyword ... Read more

Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the sports page. What if ... Read more

You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool and ... Read more

I have been working as a full time SEO Exec for just about a year now and a few things have become apparent in that time, most notably that SEOs love tools and are always on the lookout for that elusive competitive advantage to give them a ranking edge. So it strikes me as odd [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Salespeople: the free SEO tool every agency has

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* Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics​ to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. The story starts like this: In recent days I’ve been haunted by the ghastly specters of [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Temperature and Other Exotic Metrics

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Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems like ... Read more

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor Optimization = Poor Results Credibility is a major ... Read more

One the largest hurdles in getting a website to rank well and make money for a client, can be the client themselves. It is hard to watch a well-meaning client get in their own way and not know it. For that reason I am writing this post to help them understand what they can do ... Read more

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No ... Read more

Happy waiter by howard N2GOT Today someone was searching for a “client’s guide to SEO” over at my SEO 2.0 blog. I think this topic is more fitting here on SEOptimise so I will explain the best approach to SEO companies and Internet marketing agencies for potential clients. In 2010 most people in business already [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Client’s Guide to SEO: How to Approach SEO Agencies

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Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus on three of them right now Google Insights, Google Analytics and Google Webmaster Tools [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Use Google Webmaster Tools for SEO Inspiration

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We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them.
This is one way to take ... Read more

The road map of a successful SEO campaign usually follows something like this:

Keyword Research
Competitive Analysis
Site Optimization
Link Building
Boost In Rankings & Increase In Traffic

After completing these steps and seeing results, what now?
One thing that professional SEOs struggle with on a regular basis is how to maintain steady growth once an SEO campaign is fully underway. If [...]

Recently I’ve read one of those awfully misguided anti-SEO posts. It linked to another blog post called SEO FAQ. It wasn’t an actual SEO FAQ though. It was just another awfully misguided blog post from a guy I have never heard of before and who only reveled in the attention he got from displaying his [...]

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Steal this SEO FAQ: 30+ SEO Questions You Always Wanted an Answer to

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I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy.
Understanding the Keyword Cycle
Let’s briefly discuss what head terms and [...]

Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had [...]

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10 Free Google SEO Tools Everybody Should Use

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Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.

I love keyword research and taking time to figure out which keywords will not only bring a large amount of traffic to a website, but, those keywords that will convert and bring additional revenue to a company. Because of this, I decided to attend a great session at PubCon this morning that was focused on [...]