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* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven’t made up your mind what exactly ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO Resolutions for 2012

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Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the ... Read more

Running an SEO project smoothly and effectively requires juggling many skills:  creativity, proactivity, effective time management and organisation, to name just a few. But I would argue that one of ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways a Client Can Sabotage SEO

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Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red ... Read more

Blog comments:  quick link building win or spam-tastic black hat method you wouldn’t touch with a barge pole? I wanted to find out what the general consensus was on this ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. To blog comment or not to blog comment? 65% say YES to blog commenting!

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3. blog

Blogging on a regular basis is vital in helping to develop a strong online presence. With some effort and well researched blog posts, you can take your blog from zero to hero. One of my great friends, Dan Bischoff from Lendio, wrote a great post over on the Raven Blog on how ... Read more

A deep link is when you link to a page on the site other than the site's home page. For example, Google.com is the homepage of Google. Linking to Google.com/trends would be a deep link. If you see text after a / on a website, like in the case of Google.com/trends, you ... Read more

This is a guest post from Kaila Strong, Account Manager at Vertical Measures Internet Marketing Infographic by Vertical Measures Other than revenue, a website's success can be measured by the amount of targeted visitors that it receives. More targeted traffic often translates to more revenue. To achieve this objective the site must ... Read more

This is going to be a rather short post from me today, but wanted to take a few minutes to discuss how to get some quick links from infographic directories. As I discussed in a post over at PRMarketing.com, the sole purpose of infographic marketing is to attract natural backlinks. Infographics, when ... Read more

Garrett French is the king of building highly effective link prospecting tools. As I’ve learned from speaking with him on multiple occasions and having him on SEOchat, this guy knows his stuff. That’s why I was very excited to hear about his two newest tools (the Outbound Link Scraper and Contact Finder ... Read more

The results are in! We now have 202 votes for yesterday’s ‘do you buy links for SEO‘ poll – and it’s fair to say the results are very interesting. The ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 74% of SEOs Buy (or Would Consider Buying) Links!

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Following Matt’s SEO ethics post and having had many interesting discussions about buying links with some SEO’s recently, I thought it would be interesting to run a quick anonymous poll ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Do You Buy Links? An Anonymous Poll

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There are a lot of theories out there about the best way to link build. The bulk of which can be broken down into two basic categories. Whether your experience leans more to one side than the other, there is success to be had in both approaches, especially when utilized in coordination ... Read more

In my opinion, guest blogging is one of the best ways to build relevant backlinks to your web pages. Not only does this method of link building help build out and diversify a website’s backlink portfolio, but when done correctly, it can also bring targeted visitors to your site. If you are ... Read more

* On SEO forums one of the most often discussed topics are Google penalties. Webmasters seek help to determine whether and why they have been penalised by Google. They also ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. High Risk SEO: 33 Ways to Get Penalised by Google

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Google +1 for websites is here for a few days, and while some people are still (or again) skeptical, there are quite a lot of webmasters who have adopted the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Everything Webmasters Need to Know About the Google +1 Button for Websites

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* Most of traditional SEO link building is still centered around the idea of actually building the links as if on a construction site. The idea or metaphor that links ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Get Links by Creating Content People Actually Want to Link To

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* With the recent “Panda” Google quality update one of the key changes was that low quality content and links within it have been discounted by Google. It means that ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Link Building/Link Baiting Techniques That Work in 2011

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As the importance of SEO becomes increasingly widely recognised, millions more marketers have started churning out press releases. Unfortunately, many seem less concerned about the potential media coverage than about ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Perfect Your Press Releases

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* When it comes to link building one of the most important aspects of it is the optimisation of the actual link. Whether getting the link voluntarily or by contacting webmasters, ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Link Building: Link Context and Anchor Text Optimisation

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In  recent weeks we have witnessed two overwhelming waves of news I’d like to call ‘news tsunamis‘. Like real tsunamis you have no choice, you can’t escape the news when you ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Osama Bin Laden, the Royal Wedding and ‘News Tsunami’ SEO

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In late 2007 Google officially announced that so-called paid links are outside its webmaster guidelines, and asked webmasters to report paid links they find on the Web via a special form. Fast forward to 2011 and you’d expect that paid links are long gone, like stuffing meta keyword tags or inflating keyword density on page. They aren’t. [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 40 Paid Links Resources

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The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect blog content instigates online. ... Read more

Allow me to take a little of the hassle, monotony, and time commitment out of creating quality, long-lasting, third-party links that will pass the “Panda” test and will deliver long-lasting results. Building high-value links is a constant, every-day challenge for search engine optimization companies and professionals. Building links that aren’t contrived and self-promoting in appearance is ... Read more

Building a legitimate, natural looking backlink portfolio is one of the hardest parts of SEO. It is especially hard when the website you are link building to lacks linkable content. When your site lacks linkable content, you have to force the backlinks coming into your site, which 9/10 times never looks natural. Now, I’m not saying ... Read more

Recently I noticed that the SEOptimise blog ranks at #1 for the query [seo blog] in Google.co.uk Then it dawned on me why we rank at #1: the single most important factor to getting there was linking out. Yes, it wasn’t link building or even getting links; it was simply linking out. You could argue that [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Linking Out Instead of Link Building to Rank in Google

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The SEO company will put on a webinar every day from March 22-25, covering the gamut of SEO services. SALT LAKE CITY – March Madness usually brings images of basketballs, full stadiums, raucous crowds, and athletes cutting down nets. Now, it could also be synonymous with online marketing. For the second straight year, SEO.com is hosting ... Read more

You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.

We get a lot of requests at SEO.com for reputation management services. Truth be told, they aren’t the most fun projects in the world, and often times it takes a few years to really clean up any negative results and keep them away from the first page. I am a huge believer in starting a reputation ... Read more

You get penalised. You get a heap of traffic, and then get penalised. While I am certainly no black-hat by any means, and do not advocate the techniques outlined in this post for long-term SEO projects, I love testing the theories and rumours that circulate in the SEO community about what link building works and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Happens When You Build 10,000 Dodgy Links to a New Domain in 24 Hours?

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