Is your Marketing Searchcentric? It Needs to BeCategory: All news, Blog, google, marketing, seo | Комментариев нет |
27 09 2011 |
My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the ...
5 Reasons why Hiring an SEO Firm is better than an In-House TeamCategory: All news, Blog, SEO Tips, Search Engine Optimization, internet marketing, marketing, seo | Комментариев нет |
10 05 2011 |
So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out ...
The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect blog content instigates online. ...
Eight Easy Steps to Choosing a Domain NameCategory: All news, Blog, choose domain, domain name, domaining, marketing, seo domain | Комментариев нет |
19 03 2011 |
Choosing a domain name can often be a frustrating and challenging task. It’s not uncommon to feel that all the good names are taken. Nevertheless, with a little creativity it is possible to choose a great domain name that will make you proud for years to come. And while there is no “one way” to choose ...
Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ...
Use ‘Twinkie Diet’ Example to Make Your Marketing Messages StickCategory: All news, Blog, Made to Stick, Marketing message, Twinkie Diet, marketing | Комментариев нет |
10 11 2010 |
Did you hear about the professor who lost 27 pounds eating Twinkies? It’s a prime example of how to create your own message that will resonate with the public, and how to better leverage your search marketing campaigns.
Here’s the basic rundown if you haven’t seen it:
Mark Haub, a professor of human nutrition at Kansas ...
4 commonsense ways to sell more stuff on your website
When people come to your site, they are looking for one thing, and one thing only.
For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it.
Sure, they might want top rankings to get more traffic, sales, or to be above ...
Walk on Water with Viral VideoCategory: All news, Blog, marketing, video SEO, video marketing, viral video | Комментариев нет |
27 05 2010 |
I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water!
Then, once I got over how cool it looked (and stopped trying to figure out if I could do this myself), I did some Googling. ...
Creating a Consistent Offline to Online Branding ExperienceCategory: All news, Blog, Brand, branding, conversion, marketing | Комментариев нет |
18 05 2010 |
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible.
If you have ever received a distinct marketing piece that drove you to ...
Convert More Leads With a Cleaner WebsiteCategory: All news, Blog, Conversion Optimization, Conversion Rates, conversion, marketing, search marketing, web design | Комментариев нет |
23 03 2010 |
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, [...]
SEO Grows Up, Now More Than Just Links and TagsCategory: All news, Search Engine Optimization, marketing, ppc, search marketing, seo, social media | Комментариев нет |
28 01 2010 |
Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]
SEO.com Announces the Top 10 Internet Marketing Strategies of 2009Category: All news, Blog, Press Release, marketing | Комментариев нет |
9 12 2009 |
The best Internet marketing strategies of 2009 revolved around establishing credibility and targeted exposure. The search engine optimization company says similar tactics will work in 2010.
SALT LAKE CITY — In response to an eMarketer.com study stating that businesses will spend up to 75 percent more on Internet marketing this holiday season, SEO.com – a [...]
Is It Really Better to Give?Category: All news, marketing, social media | Комментариев нет |
17 11 2009 |
Last month, my wife and I jumped on a plane out of Salt Lake City and headed toward what my wife refers to as “the most magical place on earth,” Walt Disney World. Why were we going when we don’t have any kids? I can promise you it wasn’t because of all the wonderful childhood [...]
Coming in For a Landing (Page)Category: All news, marketing | Комментариев нет |
23 10 2009 |
There are many different types of online marketing strategies available. Two of the highest-impact options in the Marketing Manager’s arsenal are SEO and PPC (Pay-Per-Click). These two channels share many similarities. Ultimately, you are trying to obtain a link to your site in the search results for increased click-through.
Unfortunately, many companies are so concerned with [...]
Use Trends to Keep Your Business Rocking All Year LongCategory: All news, google, keyword research, marketing, trends | Комментариев нет |
29 07 2009 |
We all know that almost every business has peak times and low times. The great thing about doing SEO and online marketing is that you can very easily find the peak seasons for searches and traffic in your industry. Once you have that information, you can act on it to keep your business rocking all year [...]
SEO Generalist KOs Specialist in Surprise UpsetCategory: All news, Blog, SEO Tips, learning seo, marketing, seo generalist, seo specialist | Комментариев нет |
13 07 2009 |
“A generalist is someone who knows less and less about more and more until he knows nothing about everything, while a specialist is someone who knows more and more about less and less until he knows everything about nothing.”
In some fields, neurosurgery for example, nothing short of a specialist will do. There’s a reason we [...]
FREE Internet Marketing MagazinesCategory: All news, Blog, free, internet, internet marketing, magazines, marketing | Комментариев нет |
6 02 2009 |
For those of you who just can’t get enough Internet marketing news, there are a number of industry magazines that you can subscribe to for FREE.
These Search Engine marketing magazines can help you keep up on industry news and generate new ideas for your business and your web site. Reading about the success others [...]
Stop that Social Media Marketing Confusion! 24 No Frills SMM TipsCategory: All news, best practices, confusion, crm, marketing, pr, seo, smm, smo, soacial media marketing, social media, tips | Комментариев нет |
6 02 2009 |
Recently there is an enormous amount of social media marketing advice floating around the blogosphere. Much of it is repetitive, much is obsolete, much is quite useless for most business owners. It’s simply social media marketing confusion.
Stop it, stop reading all that.
Creative Commons image: Campfire of confusion by circulating.
Focus inward instead and follow social media [...]
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30 Web Trends for 2009Category: 2009, All news, blogging, google, marketing, search, seo, social media, software, trends, web design | Комментариев нет |
12 12 2008 |
You don’t have to be a prophet to foresee what’s coming up in 2009 and beyond. Why? Most of the future web trends are already unfolding. For others the foundations are laid by hardware, web infrastructure and the broader economy.
This is a collection of 30 web trends for 2009 in the realms of
web design
search and [...]
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