SEO optimise

You have trained hard and optimized your content for keywords (SEO basics). You’ve gained respect from your peers (link building), and have battled your competition and fought your way to the top of the search results (queue 80’s training montage). Now comes the championship fight – but it’s not against your top competition. It’s to [...]

One of the things I love about SEO the most is that even after years of optimization there is still room for improvement.
Even the best among us still have potential to improve their websites and blogs.
While reading the leading SEO blogs I sometimes encounter basic SEO, usability and trust issues. They’re not big enough to [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO, Usability and Trust Issues Even the Best SEO Blogs Face

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The search engine optimization company blasts away the pounds in a fitness competition to claim coveted tech prizes.

SEO.com salesman, Dale Nguyen, sits in a Bod Pod to discover his total body fat percentage.
SALT LAKE CITY – It doesn’t take much to get a team of tech-savvy geeks to trim down and shape up – just [...]

Twitter and nofollow is the topic of this week’s Twitter column: While even Google who has introduced, along with other search engines, the nofollow attribute to combat spam a few years ago does not propagate the use of it anymore, Twitter went nofollow big time just recently. What does this mean?

Twitter distrusts everything you [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Nofollow: Twitter Now Distrusts Everything You Say

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Baidu has been making key changes to their pay-per-click (PPC) system, which has made the search engine more user friendly and more similar to Google. If you want to optimize your PPC on Baidu, take note of these changes:
As of Dec. 1, 2009, Baidu has retired their old PPC auction system, the Classic Edition. [...]

A new craze has been sweeping Twitter during the last couple of days, with hundreds of suggestions for #seofilms and #ppcfilms. This has been so popular it even managed to make it as a Twitter trending topic!
I’ve picked out some of the best ones here:

There’s a few more funny ones picked out here too – [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->12 Blockbuster #seofilms & #ppcfilms on Twitter

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We’ve covered the importance of Google Buzz and we offered a list of Google Buzz tools and resources. The list also contained some ideas about the SEO impact of Google Buzz.
This time I’d like to focus on that: Google Buzz SEO or more accurately on the actual ways to use Google Buzz for SEO & [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Ways to Use Google Buzz for SEO & SMO

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Dave Bascom is selected for his overall leadership and guiding his SEO company to record numbers during the recession.
SALT LAKE CITY – Utah Business magazine named SEO.com president, Dave Bascom, among its 2010 Forty Under 40, a distinction recognizing top Utah “business leaders, tech gurus, professionals and entrepreneurs” less than 40 years old.
“I can’t [...]

2008 was a bright year for Flash as Google and Adobe teamed up to provide flash indexing techniques for better search results. However, two years later and SEOs are still struggling to rank Flash sites high in search engines. Granted, we have lots of proof that search engines do index Flash text, images, and links. But [...]

Last week, Avinash Kaushik opened SES London with a superb keynote presentation about web analytics – see this video interview if you missed it.
There’s some good writeups following this, but one of the parts I found particularly interesting was the examples of how brands perform using search.
Marks & Spencer
One of Avinahs’s examples included an M&S paid search [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Avinash Kaushik shows HMV & M&S how “They Came, They Puked, They Left!”

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Welcome back to our weekly Twitter column. Last week I hailed Twitter crowdsourcing and suggested some ideas on how to motivate your peers to participate in your blog postings.
It worked very well in my case, the SEO FAQ I asked you to steal. Many readers and Twitter followers have taken part in the whole process. [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Crowdsourcing Da Capo: Best of SEO FAQ Thievery

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Three old ladies huddle around a burger with a massive bun and a tiny patty. “It certainly is a big bun.” says one. “It’s a big fluffy bun!” says another. Meanwhile the third stares grumpily at the sandwich and then says, “Where’s the beef!?”

She clearly wanted a real burger — not a bun, not [...]

Busy Bee Colony by No Minds Vision
Earlier this week I wrote about how we can’t ignore Google Buzz even if we’d like to. Also I complained about the huge onslaught of Google Buzz news and resources.
To deal with both I decided to compile a list of 30+ Google Buzz how tos, tools and other resources.
Here [...]

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30+ Google Buzz How tos, Tools and other Resources

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If you’re new to SEO, you may be wondering how long it takes to get to where the real SEO pros are – speaking at conferences, writing books, running the show. I still don’t know the answer to that one, but from my own short experience, I’ve found it’s better to be really good at [...]

Having attended SES London yesterday, there were lots of great tips and facts from the sessions as always. This time rather than relying on my own notes, the coverage on Twitter has been fantastic so I thought I’d try something different to show the best tweets from day one.

There’s also some amazing coverage from the [...]

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Top 10 SES London Day One Tips from Twitter!

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Usually I try most new Google services shortly after their release. I did with Google Buzz as well and I didn’t like it because it didn’t even show up for 24h while the call to action “Try Google Buzz in Gmail” was already in place.
Thus I decided to abandon Google Buzz for good like I [...]

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10 Reasons You Can’t Ignore Google Buzz as an SEO

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Last year we posted Jonathan Allen’s excellent video from SES London 2009 “what should we do with the Black Hats?”.
Now Jon has released a new remixed version, featuring footage from last year’s LondonSEO party into a teaser for the first ever Black Hat / White hat Unconference at this week’s Search Engine Strategies conference in [...]

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What happens to London SEOs when you remix their drinks?

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Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.

Many people contribute [...]

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Twitter Crowdsourcing How to

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A trending topic on Twitter today is Robin Hood Tax – with plenty of support for RobinHoodTax.org.uk’s excellent video featuring Bill Nighy:

The idea behind this is that “A tiny tax on bankers that would give billions to tackle poverty and climate change, here and abroad”.
So far, this very well-thought out social media campaign has generated:

1,889 [...]

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Robin Hood Tax – Can a Social Media Campaign & Bill Nighy Influence the UK Government?

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I’ve seen it a hundred times, literally. A customer calls, interested in improving their search engine rankings. They’ve shopped around and they have a good idea of what they need. They may have even tried a few things on their own, with little or no luck. Many of these customers are ready to drop thousands [...]

One of the newest books in print about search engine optimization is “The Art of SEO,” published by O’Reilly and written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C Stricchiola. So what do you get when you pull in four of the most respected people in the SEO business to write a definitive [...]

Recently I’ve read one of those awfully misguided anti-SEO posts. It linked to another blog post called SEO FAQ. It wasn’t an actual SEO FAQ though. It was just another awfully misguided blog post from a guy I have never heard of before and who only reveled in the attention he got from displaying his [...]

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Steal this SEO FAQ: 30+ SEO Questions You Always Wanted an Answer to

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Image: Happy Beaver by stevehdc.
Welcome back to the weekly Twitter column. Yesterday many people on Twitter cried out in outrage about a misled tweet from @vodafoneuk – in it some apparently tweeting under the influence employee made a badly spelled comment about the hygiene of homosexuals.
Then the person also threatened to hunt for beavers!
This [...]

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VodafoneUK NOT to Hunt Beavers!

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3 clues of what your site may be missing.
I have a buddy who once had a crush on a girl friend of mine. But in all honesty, he simply did not deserve her due to some bad decisions and a rough personal history. So I found myself trying to explain to him that to be [...]

This blog post is a bit of fun that might give you some idea of the sorts of  thing that cannot be tracked by your web analytics system…
1. Odysseus Off-Site

This intrepid traveller ranges far and wide across the internet but has so far resisted the siren call of your site. People like this are [...]

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6 Personas that Google Analytics can’t Track

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SEO.com helps bring Seth Godin to a Utah networking event that will send all proceeds to “The Red Cross for Haiti Relief Fund.”
SALT LAKE CITY (Feb. 2, 2010) – SEO.com, a search marketing firm, is sponsoring Startup Princess to bring renowned author, speaker and marketer Seth Godin to a fundraising luncheon Feb. 12 at the [...]

To be honest: I hate all the Apple hype. I hated it on Digg and I hate it on Twitter as well. Twitter has been flooded with iPad tweets in such a manner that you can’t find the real news anymore.
The real news this week for us is that Twitter changes its recommended users list. [...]

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iPad, iPad, iPad!!! No, Just Kidding. Twitter Recommends Users Algorithmically. A New TwitterRank?

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Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]

Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code:

Tracking visitors across different domains
Changing the session timeout
Setting keywords or referrers to [...]

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Finding Errors in Your Google Analytics Tracking Code

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As a search marketing agency, we make sure our we keep up-to-date with all things search by attending the top UK conferences. And at the top of the list for the last few years is SES London.

Image credit: SESConferenceSeries on Flickr
Last year I wrote 5 reasons to attend SES London and these really haven’t changed. [...]

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Why You Should Attend SES London 2010

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