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College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.
In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:

Head Coach – Analytics ... Read more

You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some of the questions that ... Read more

One the largest hurdles in getting a website to rank well and make money for a client, can be the client themselves. It is hard to watch a well-meaning client get in their own way and not know it. For that reason I am writing this post to help them understand what they can do ... Read more

A few months ago one of my clients has changed platforms. The new platform changed almost everything we’ve optimized on-site for years. It even messed up the obvious SEO basics like title tags and we’re struggling with them to this day as the platform maker insisted that title tags “get assigned automatically” in their system. [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->40 Title Tag SEO for Google Ranking Factors & Optimization Techniques + Resources

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SEO.com teams up with Boostability.com to offer small and medium-sized businesses the services and technology to efficiently leverage local SEO services that drive top rankings, increase website traffic and significantly boosts sales.
SALT LAKE CITY — Up until now, SEO.com’s clientele was mostly made up of larger corporations and businesses with a bigger marketing budget. With one ... Read more

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much ... Read more

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going ... Read more

Debate Follow-up: The Necessity of the 301
Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics.
For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered best practice? If not, what ... Read more

Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about usability conversions branding among others. Additionally, with the huge influence of social [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->50+ Advanced Web Analytics Tools for Business Use [2010 Edition]

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This is a guest post from Rob Hillyard at Return on Digital. Create a brand new campaign for Remarketing. This will enable you to monitor how everything is doing much easier than running it within an existing campaign. You need at least 500 people in your target list before Google will start to show your [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 10 tips & things you need to know about AdWords Remarketing

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On my personal blog, I have a little section called “David’s Dilemma.” I thought I’d bring my dilemma to the SEO.com blog. It’s a pretty simple concept, I ask a question, and you leave an awesome comment. Remember this only works if you leave a comment.
Back Story
Last week, I wrote a post about quick and easy ... Read more

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun!
It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges will help ... Read more

The Truth
The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social Media is ... Read more

Grumpy Face by ellie. I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->When Not to Blog

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I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.
While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there on the ... Read more

On July 19th I noticed that I could us the AdWords Bid Simulator tool at the ad group level rather than at the keyword level as is normal. I thought this was a very useful feature so I tweeted: Later that week I thought I should email our Google rep to say how great this [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->WTF is Going On With Ad Group Bid Simulator?

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July has been another busy month at SEOptimise – and seeing that we are now writing around the web, I thought it would be a time to share these posts with SEOptimise readers and recap on the top posts we’ve written here on the blog. Plus I have been announced as a speaker at a4uexpo [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top SEOptimise posts in July – a monthly recap…

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Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local).
The Facts About How To Respond To Reviews
This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can navigate to your ... Read more

Chess by Alejandro Fernandez Everybody seems to agree with the “content is king” mantra. At the same time most articles, blog posts in and outside the SEO industry seemed to ignore it. Not anymore: Content SEO and marketing resources are ubiquitous in 2010. SEO blogs used to deal with other aspects of Web strategy. Content has [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 Content SEO, Marketing, Creation, Strategy & Promotion Insights + Resources

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Dave Bascom steps down as president and CEO but continues as an owner and advisor. Nelson James takes over as president, and Mike Mann as CEO. New management has big plans to surpass the SEO firm’s past rapid growth.
Nelson James (left) replaces Dave Bascom as president of SEO.com.
SALT LAKE CITY – Dave Bascom stepped down as ... Read more

This post is part of the #JUMPchallenge, a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. Image credit: Flickr It’s essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns. Search marketing, traditional marketing [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to achieve excellence in joined-up marketing – #JUMPchallenge

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(Evan Kramer is a guest blogger for SEO.com. He has successfully launched consumer websites AjcJobs.com, Kudzu.com, AutoGuide.com, VacationRoost.com, GoHoming.com and ezprints.com. He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ SEO.com. Guest posts ... Read more

SEO.com is hosting the Utah Tech Council’s industry breakfast Thursday, July 29 from 8 to 9:30 a.m. at its corporate headquarters at 14870 Pony Express Road in Bluffdale.
Tim Sullivan, president and CEO of Ancestry.com, will speak on “How to Execute a Big Idea.”

He will tell the story of Ancestry.com’s experience of landing the hit NBC TV ... Read more

Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic

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Following my BrightonSEO presentation yesterday, I thought it would be a good idea to use one of the WordPress plugins I recommended, Blackbird Pie, to recap the top tweets from the day: It’s actually incredibly quick to write a post like this, all you need to do is install the plugin and insert the tweet [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 16 Tweets from #BrightonSEO

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Today I presented at the excellent BrightonSEO mini-conference. My talk looked at 20 WordPress plugins to supercharge your blog – here’s the slides, with links to each of the plugins below. Brighton SEO – 20 Top WordPress Plugins Tweetmeme Blackbird Pie Backtype Su.pr FlickrRSS All In One SEO Yet Another Related Posts Plugin SEO Friendly [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 20 WordPress Plugins to Supercharge Your Blog

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One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No ... Read more

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the ... Read more

We’re teaming up with Search Engine Marketing Professional Organization (SEMPO) in a free webinar that will discuss how to tear apart a site and find common issues that are keeping it from ranking well.
This webinar is about the nitty-gritty details, and will explore the key components of a Web page that search engines analyze to determine ... Read more

A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.