SEO optimise

A 404 page shows on a user's screen when they reach a page that doesn't exist on the website. This can happen when they reach a page that was deleted, clicking a broken link, or typing the wrong URL. More than likely you've encountered a few humerous 404 pages in your web ... Read more

Bing Webmasters Tools are a set of tools made available to a site’s webmaster by Bing, allowing you to see how Bing sees your website.    Bing Webmaster Tools provides you access to the following data: How often Bing has crawled your site Problems Bing found while crawling your site such as Malware ... Read more

How do I write SEO Friendly Content? The first step is to use a catchy title and use the keyword in the title. Make someone want to read the article. The second thing is use subheadings in your articles. Include relevant keywords in the subheadings, also known as an H2 or H3 ... Read more

Google loves original content.  Original content is something that you wrote that you did not pull from any other source.  There are a number of places where good content can be added to a site.  Some options include: Blog posts Reviews Content on site Text on pages of site  What kinds of ... Read more

There are a number ways to get your website more visibility: higher search engine rankings, interesting content, pay per click, affiliate marketing and social media. These are all great ways of increasing traffic and most large organizations touch on every mentioned online marketing method. The method I’ve been thinking of lately is having fantastic content; what ... Read more

A few months ago, I posted 7 SEO idiots and subsequently received myriad ideas for other SEO idiots. Below you’ll find 12 more SEO idiots with dialogue and oatmeal-like depictions. Thank you to everyone who submitted ideas. For those ideas I’ve used, I’ve given the comment author a link. Poor Link Requester Three years ago, I ... Read more

_____ UPDATE _____ So it has been shown to me by my personal mentor, D-Patt, that Matt Cutts discusses this in a video a little while back. The last 30 Seconds of the video speaks to me (obviously), and I would assume to many, since I showed my examples to a number of people who hadn’t ... Read more

You may or may not have seen our recent post about the nose hair waxing event at SEO.com. Yes it is just as painful as it looks on the video. And yes that is my wife doing the torture. Which leads perfectly into our subject at hand: How well groomed is your website? While “man-scaping” may ... Read more

You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For example, if I build ... Read more

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance and ... Read more

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page is ... Read more

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems like ... Read more

A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues.
First, for those who are new into search marketing; a duplicate content penalty is a consequence that the Search Engines impose ... Read more

Seven SEO techniques that might have brought great results in the past but are now no longer effective. These techniques will be known as the seven ghosts of SEO.

Some of the SEO “experts” we encounter exhibit less than tasteful attributes. Having been inspired by The Oatmeal, I’ve taken the liberty of illustrating some of the bad SEO professionals.
I understand that I might be slightly hypocritical in this post. I’ve found myself displaying some of the characteristics below.
Big Words/Acronyms SEO
You may have caught yourself ... Read more

Today, there are really two purposes of website content:
*To communicate with search engines
*To communicate with website visitors
The problem is, search engines and site visitors speak different languages.
And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce off your site before ... Read more

You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some of the questions that ... Read more

Debate Follow-up: The Necessity of the 301
Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics.
For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered best practice? If not, what ... Read more

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.
While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there on the ... Read more

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No ... Read more

ECommerce website optimization and search engine optimization strategies are very similar to other types of websites. However, there are some common mistakes that prevent eCommerce sites from achieving top search engine rankings for their targeted search terms. The focus of my next few blog posts will be on these common mistakes starting with the biggest one: ... Read more

I read a post yesterday that talked all about the use of trademarks and other symbols in title tags, and it threw my mind into a spin. Some of the information was insightful, but the rest was very outdated and downright dangerous. I think we need to make a few things clear on this subject.

Including the ... Read more

As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.
My personal mantra when it comes to online marketing is, ... Read more

In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery.
Use ... Read more

For those of you who aren't aware yet, Google just announced some new features in Google Webmaster Tools. The most incredible is the top search queries enhancement which shows clickthrough rates, percentages and impressions along with some useful and pretty charts. This additional long-awaited data will provide webmasters with some incredible insights. Here are the top 4:

It was announced Friday of last week that website loading time (aka site speed) is now a ranking factor in the Google algorithm. For the majority of the SEO world, this doesn’t come as any surprise since Matt Cutts and others have been talking about site speed for almost a year now.
Even though site speed is ... Read more

You have trained hard and optimized your content for keywords (SEO basics). You’ve gained respect from your peers (link building), and have battled your competition and fought your way to the top of the search results (queue 80’s training montage). Now comes the championship fight – but it’s not against your top competition. It’s to [...]

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about.
This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is search [...]

I’m bouncing around the web again. I’ve been searching for the latest news on American Idol’s Adam Lambert and haven’t found a great deal of worthwhile information–at least information that encourages me to stay on the site for more than 30 seconds.
If you’re regularly checking your website analytics, you’ve looked at your bounce rate. “Bounce [...]

Why is search engine optimization so important? Let’s face it. Getting your web site optimized could be the difference in making or breaking your online business. Think about it. When searching Google, do you typically look past the results on the first page? Do you look on page two, three, or four? No? I rarely [...]