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This post is part of the #JUMPchallenge, a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. Image credit: Flickr It’s essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns. Search marketing, traditional marketing [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to achieve excellence in joined-up marketing – #JUMPchallenge

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Use Google Analytics custom segments to audit and improve search marketing

Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually dominate, often accounting for more than 50% of search related visits for well-known brands.
Every site has associated brands, but to paraphrase Morrisey, some brands are [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Use Google Analytics custom segments to audit and improve search marketing

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This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

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We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All

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Google have announced this week at SES New York the introduction of AdWords Search Funnels. The conversion attribution problem has been heavily discussed during the last year and this led me to think of a quote which was on Twitter a while ago, (I think it was from Chris Lake – correct me if I’m [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Goal Involvement Analogy: “Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result”

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Google Trends for Tumblr, Digg and StumbleUpon
Last year I made about 30 predictions on Web trends for 2009. Many of them came true, others, of course, did not. Still even in those cases the ideas from the Web trends list were useful. Even those trends that disappeared from the radar or haven’t got main stream [...]

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30 Web Trends to Watch in 2010

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Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can [...]

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7 Reasons Why You Need to Deal With Search Engine Marketing Change

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If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve?
Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments left on the post was one suggesting that many clients don’t really know what it is they want [...]

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What do you want from your online efforts?

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To be or not to be
A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ways. While most of them are [...]

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80% Social Media Adoption: Are You the Last of the Mohicans?

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Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about.

Image credit: Sean Dreilinger
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or [...]

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30 Simple Ways of Improving Bounce Rate and Conversion Rate

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Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women?

Image Credit: Freyja, Flickr
Before I begin this post, let’s get a few things straight. I do not believe that women are completely different [...]

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Marketing to women on the World Wide Web

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Twitter just redesigned its homepage? You probably read about it but did you notice any changes? Probably not unless you don’t use Twitter at all.
The “revamped homepage” as some pundits put it can only be seen when you’re not logged in.
I already wondered what strange marketing tactic this is when StumbleUpon has done that, relaunching [...]

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Twitter Friday: Twitter Redesign – Did you Notice it?

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SEOptimise will be at the Online Marketing Show this week at Olympia in London, so make sure you come and visit our stand.
The exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK’s top online marketing events. Plus you can still buy entrance passes at the [...]

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Yesterday I wrote a post on Econsultancy about why not selling online can damage your brand. This does sound very obvious, but it’s surprising how many well-known UK brands and even high-street retailers do not manage to get this right online.
One of the examples given in the comments (thanks Andon) was the Primark website, who [...]

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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs to explain this [...]