SEO optimise

Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC?

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3. What Brands Need To Know About Google+ Pages

So you’re advertising on Google, but you want to branch out to Bing? There’s a new audience for you there, with less competition and less cost! Microsoft adCenter is in ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords?

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1. 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance
2. 9 Ways to Sharpen Up Your Paid Search
3. 8 Best Ways to Find Negative PPC Keywords

SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You ... Read more

* 2011 has been another very busy year on the SEOptimise blog, with nearly 400 posts generating over 400,000 visits and well in excess of half a million pageviews (oh ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise’s 58 most awesome blog posts of 2011

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* There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry (hereinafter ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Ultimate Guide to Securing a Job in Social Media, SEO & PPC

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2. Social Media – Why an SEO background is better than PR!
3. Facebook Insights for Domains – Measuring Social Media Success

If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 8 Best Ways to Find Negative PPC Keywords

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2. High Risk SEO: 33 Ways to Get Penalised by Google
3. 30 Ways to Use Blekko for Search & SEO

Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying. There’s often many mixed opinions when ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance

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2. Top 25 Tweets & Tips from a4uexpo London 2010
3. Do You Buy Links? An Anonymous Poll

When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Facebook Insights for Domains – Measuring Social Media Success

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3. How Important are Facebook Likes for Search? – Presentation from SMX London

If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search

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3. High Risk SEO: 33 Ways to Get Penalised by Google

As a self-confessed grammar geek, I’m frequently dismayed by the sloppy standard of writing I am continually confronted with throughout the course of the seven days a week I spend ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOs – time to brush up on your grammar?

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Automating Google Adwords accounts using APIs is a great way to save time and improve efficiency on large and complex accounts. However in my opinion, the success of paid search ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why Automating PPC Accounts Using APIs May Be a Bad Idea

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Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently ... Read more

Last week I was busy upgrading our Facebook advertising account from ‘personal’ to ‘business’, which turned out to be quite an arduous task. To be honest, there aren’t many differences ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Facebook Power Editor: Still a Work in Progress?

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A few months ago, I posted 7 SEO idiots and subsequently received myriad ideas for other SEO idiots. Below you’ll find 12 more SEO idiots with dialogue and oatmeal-like depictions. Thank you to everyone who submitted ideas. For those ideas I’ve used, I’ve given the comment author a link. Poor Link Requester Three years ago, I ... Read more

I have been working as a full time SEO Exec for just about a year now and a few things have become apparent in that time, most notably that SEOs love tools and are always on the lookout for that elusive competitive advantage to give them a ranking edge. So it strikes me as odd [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Salespeople: the free SEO tool every agency has

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I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Buying Cycles One problem with Remarketing is that it is hard to measure incremental [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Not Using AdWords Remarketing? Don’t Delay! (Actually Do)

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3. 2010 Predictions – How Well Did I Do?

Last year I made 10 predictions for PPC in 2010. I got a few of the more obvious things right, and few things wrong and I completely failed to predict some quite important changes. Here’s how I did: 1. CPCs will rise This one was spot on (and also a complete no brainer). 2. More [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 2010 Predictions – How Well Did I Do?

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It’s been a little more than a year since the Yahoo/Bing merger was announced, and a couple months ago, Yahoo began testing Bing search results. A lot of talk has been made about how this will influence organic search, but what about paid search? This deal could be an instant boom for those doing PPC. Following ... Read more

Image by Westside Shooter. Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit or now more important than ever due to the recent changes. So I won’t list most of [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->40 Google Instant SEO, SEM & Analytics Resources

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Everyone is talking about Google Instant; the new way for Google to display results. The basics are covered in many places: The Google Analytics Blog Official Announcement Google Instant and PPC SEMantiks also talks about the effect on PPC Rishil’s opinion is concise, insightful and to the point I want to talk a bit less [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->My Thoughts On Google Instant

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College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.
In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:

Head Coach – Analytics ... Read more

This is a guest post from Rob Hillyard at Return on Digital. Create a brand new campaign for Remarketing. This will enable you to monitor how everything is doing much easier than running it within an existing campaign. You need at least 500 people in your target list before Google will start to show your [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 10 tips & things you need to know about AdWords Remarketing

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A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.

In my last post I talked about a method for testing the value of using AdWords on your brand.
The results are now in:

Average Hourly Revenue from brand keywords when Running AdWords: £3471
Average Hourly Revenue from brand keywords without AdWords: £3278
Average Hourly Cost of brand keywords: £0.86

WIN!
Methodology
Traffic in this account varies quite a lot depending [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Value of AdWords Brand Bidding

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On Friday afternoon, the Google AdWords blog annouced an ad extensions tab as an option for PPC campaign managers to view on those campaigns running ad extensions.
For those who don’t know, ad extensions are features that can be added to your AdWords ads. Some of these include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, and ... Read more

Richard Fergie has just presented at SMX Advanced London on PPC Ad Quality. Here is the presentation:
PPC Ad Quality – SMX London 2010 by Richard Fergie
For more coverage of the SMX London event, follow @kevgibbo.
© SEOptimise – Thinking of attending SMX London in May 2010? get a 15% discount code!

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->PPC Ad Quality – Richard Fergie Presentation from SMX London

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Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way.
Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can create an ... Read more

Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts.
This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. For some reason Google didn’t ... Read more

Google announced today that they are making some pretty big changes to the Google Advertising Professionals program.
One of the biggest is a change in name. In early 2004, Google launched “Google Advertising Professionals Program.” As of today, it will be known by the “Google AdWords Certification Program.” This change will offer more training materials, more challenging ... Read more

A new craze has been sweeping Twitter during the last couple of days, with hundreds of suggestions for #seofilms and #ppcfilms. This has been so popular it even managed to make it as a Twitter trending topic!
I’ve picked out some of the best ones here:

There’s a few more funny ones picked out here too – [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->12 Blockbuster #seofilms & #ppcfilms on Twitter

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