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Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 15% Discount Code for SMX Advanced London 2012

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It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I’ve put together a conference calendar ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. UK Search Conference Calendar – 2012

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Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Been the Most Significant Change in Search During 2011?

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Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 28 Top Takeaway Tweets From SAScon Mini 2011

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Ok so the “Top 20,001 takeaways” type posts have already been done, so I wanted to make this more of a general view of the themes emerging from this year’s ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SearchLove 2011: Top Trends

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Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I’d share the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top 10 Retail SEO Mistakes UK Brands Are Still Making

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If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search

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Last week I ran a Facebook poll to ask what people considered to be their favourite search conference in the UK. This received a great response (197 votes in total) ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Think Visibility Voted #1 UK Search Conference by SEOs

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3. Get 15% Off Conversion Conference London

When speaking to small business owners, I often find myself being told that SEO isn’t right for them. Unsurprisingly, I rarely agree. So I thought I’d write about the five ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Reasons You Think You Don’t Need SEO (and why you’re wrong)

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I have been working as a full time SEO Exec for just about a year now and a few things have become apparent in that time, most notably that SEOs love tools and are always on the lookout for that elusive competitive advantage to give them a ranking edge. So it strikes me as odd [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Salespeople: the free SEO tool every agency has

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There are often too many people in the search marketing and social media industry who proclaim themselves ‘experts’, but can any of us really justify the title? Image credit: Flickr Mashable noticed that there were 15,740 social media experts on Twitter and this was back in 2009.  In fact, with the prevalence of blogs and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. So What Makes a Real SEO ‘Expert’?

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As we all wind down for the Christmas week, I thought I’d revisit some of the best comments left on my guest blog posts over the year… Image credit: Flickr Regular readers of my Twitter feed will know that I am a regular guest blogger, often appearing on websites such as Search Engine Watch, Econsultancy [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Christmas Crackers: Top Comments from 2010

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This is a guest post from Kelvin Newman at Site Visibility. I’m starting to feel a bit sorry for Yahoo, not only are they seen by most people as a bit of a joke, largely the stick is unwarranted. They’ve got some great little products and services, two of which I use to this great [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Use Yahoo Pipes To Track Potential Questions on Yahoo Answers

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Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one. I know I’m not the only one – and there’s probably a lot of people in the search industry who are currently contemplating the same decision, so I’m sure you’ll appreciate [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Top 10 Reasons Why Every SEM Needs an iPad

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Use Google Analytics custom segments to audit and improve search marketing

Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually dominate, often accounting for more than 50% of search related visits for well-known brands.
Every site has associated brands, but to paraphrase Morrisey, some brands are [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Use Google Analytics custom segments to audit and improve search marketing

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I was reading a post this morning on the Single Grain blog about how social media will replace the search engines. Here is what I have to say about this post and social media and SEO strategies in general.
To start off, I don’t believe that social media portals will ever replace SEO. However, in order [...]

The full agenda for SMX London is now almost complete, this was a great conference last year and is expected to be a must-attend event again this year – especially as this is now an advanced conference.
There’s lots of great tracks, but if you’re attending make sure you come and see us on the following [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Hear SEOptimise Speak at SMX Advanced London 2010

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Creative Commons image by ahisgett
No matter if you like it or not when the old year fades away and the new year arrives most of us think about the past and the future.

Was it a successful year?
Where did we succeed, where did we fail?
Which of the mistakes do we want to overcome next year?

Most people [...]

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20 SEO New Year’s Resolutions for 2010

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Robert Scoble by Alex de Carvalho
In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid [...]

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SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses

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Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can [...]

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7 Reasons Why You Need to Deal With Search Engine Marketing Change

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It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain. Here’s a collection of this weeks top search marketing and social media links from around the blogosphere:

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The Top Search Marketing Posts This Week

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If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve?
Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments left on the post was one suggesting that many clients don’t really know what it is they want [...]

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What do you want from your online efforts?

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Very quick post, but on Sunday evening I was on LBC Radio talking to James Max and answering caller questions about search engine marketing.
Here’s a clip from the show:

Direct YouTube link: Kevin Gibbons (SEOptimise) – Online Marketing Interview on LBC Radio.
I’m also at a4uexpo in London today, so if you’re around let me know!
© SEOptimise. [...]

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Online Marketing Interview & Q&A on LBC Radio with James Max

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Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women?

Image Credit: Freyja, Flickr
Before I begin this post, let’s get a few things straight. I do not believe that women are completely different [...]

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Marketing to women on the World Wide Web

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In case you haven’t signed up for our monthly newsletter yet, our first ever one has just been sent out for August.
You can view it online and sign-up here:

© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!First SEOptimise Newsletter Sent Out – August 2009

Related posts:Signup for the New SEOptimise [...]

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First SEOptimise Newsletter Sent Out – August 2009

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We don’t always cover search industry news as we’d rather not just repeat what the other blogs are saying. Today’s a bit different though, the story of Microsoft and Yahoo!’s new 10-year search agreement deal is massive news!

Image credit: gnal
In case you’ve managed to miss it, here’s the latest news from around the blogosphere:

It’s Finally [...]

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BingHoo? Recap of the Yahoo/Microsoft Search Agreement!

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One of the key areas I’ve been trying to improve recently is my own time-management and productivity. In search engine marketing (SEM) it’s very common to have a wide-range of tasks and projects on-the-go simultaneously. Personally, I don’t have a project/account management background, but it is something I’ve been very keen on improving. And a [...]

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9 GTD Tips to Improve SEM Time-Management & Productivity

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Thanks to everyone who took part in last week’s is social media future proof online poll, we received a great response and the results are now in!
We have published all results below, along with any comments and our own conclusions for each question. If you are reading this in an RSS reader or email please [...]

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Thanks to everyone who has voted in our is social media future proof online poll so far!
Continuing this weeks series; the question for part 3 is:

Again, please feel free to leave any thoughts on today’s question in the comments and tweet us at @seoptimise. And if you’d like to retweet the poll to your [...]

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Today is part two in our is social media future proof online poll series.
Yesterday we received an excellent response when asking which social media website is most likely to still be around in 2020? Today’s question is:

If you are reading this in an RSS reader or email you may need to click through to view [...]

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