SEO optimise

Asking the right questions about search engine marketing requires an examination of your thought process. On a lighter note, take a step back with me and consider a few of the quirks of our SEO culture. If you missed the previous post check out, Are You Asking The Right SEO Questions I’m ... Read more

The questions you ask affect the answers you get. Simply wording your questions differently with clarity and insight can change their purpose. Are you asking the right SEO questions? Have you lost sight of what is really important in your SEO? The following “Question Graphic” asks direct questions about important characteristics of ... Read more

SALT LAKE CITY — SEO.com, a Utah-based search engine optimization firm, congratulates four of its clients that made the 2011 Inc. 5000. The list ranks the 5,000 fastest-growing U.S. private companies based on revenue growth over four years. The diverse group of businesses, from a pet store to a clothing manufacturer, was ... Read more

Inspired by August’s famous Perseid meteor shower, the “Stars of Search” infographic spotlights some of the brightest lights in the SEO universe. Embed Code: Now keep in mind that this is not a complete list of the search industry’s most gifted personalities, we gathered the troops and grouped 24 people we felt ... Read more

The benefits of search engine optimization services are becoming well known by webmasters and marketers alike. Lured by a higher return on investment, more and more marketers are shifting resources away from traditional forms of marketing and reallocating money into search engine marketing. At the end of 2010 we looked back on clients ... Read more

It‘s official. Today, Google launches the +1 button for websites. This is potentially a big game changer for SEO firms as it may change the way Google ranks websites. According to Google, the button will allow website visitors to give a “+1” rating to content they find useful. This rating system will ... Read more

You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working ... Read more

When I search for something local, such as dog care for my awesome cocker spaniel, I hop on Google Maps to see what is close to me. In 2009,there were 27.5 million small businesses in the United States, according to Office of Advocacy estimates. As I was conversing yesterday on Twitter about ... Read more

The longer I work in the industry, the more apparent it becomes to me that there are essentially two types of clients: those who want to be guided to higher rankings and those who want to be pushed to higher rankings. As SEOs we are capable of doing both, but the goal ... Read more

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A ... Read more

Watch as two search engine optimization experts size up a handful of websites during a live webinar Thursday morning. The free presentation will offer an inside look at ways SEO.com helps companies increase sales on the web by improving Internet search rankings. Those who register may submit their websites and two SEO ... Read more

So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out ... Read more

The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea of the search volume ... Read more

As I have worked with numerous websites throughout my career as a professional SEO, I have seen many different problems which have caused websites to not be able to rank well in the search engines. The following problems are the five biggest mistakes that I have seen made over and over again. Blocking the Search Engine ... Read more

Allow me to take a little of the hassle, monotony, and time commitment out of creating quality, long-lasting, third-party links that will pass the “Panda” test and will deliver long-lasting results. Building high-value links is a constant, every-day challenge for search engine optimization companies and professionals. Building links that aren’t contrived and self-promoting in appearance is ... Read more

There are a number ways to get your website more visibility: higher search engine rankings, interesting content, pay per click, affiliate marketing and social media. These are all great ways of increasing traffic and most large organizations touch on every mentioned online marketing method. The method I’ve been thinking of lately is having fantastic content; what ... Read more

Let me preface this post by stating that I cannot be unethical to an object. A rock doesn’t care if I throw it and a toaster doesn’t care if I use it as a hammer. Likewise, an algorithm doesn’t care if I game it. The toaster people might be disappointed to see how I am using ... Read more

In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com. Dover’s first book hit shelves in March. Last week, the 23-year-old ... Read more

Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the sports page. What if ... Read more

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say ‘SEO’ and wait for a confused look? Perhaps I should share my wife’s answer: “He organizes the Internet to get high rankings on Google.” Should my answer be brief or should I spend time ... Read more

Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn SEO and each is ... Read more

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to not ... Read more

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]

“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you?
I think we can all agree that proper [...]

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about.
This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is search [...]

Do you search Google for your trophy keyword every morning to see if you’re still on the first page? Do you check more than once a day? If so, you are a rankings junkie and it’s time to shake the habit. Things have changed with the search engines to the point where rankings are no [...]

People search for many different reasons. These myriad reasons can be broken down into a few wide segments, informational, transactional, and navigational searches. There are millions of searches when people simply need information, but often even informational searches are just the early stages of the purchasing process. It is important to understand the different [...]