SEO optimise

Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Could Google’s New Privacy Policy Mean for PPC?

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The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Brands Need To Know About Google+ Pages

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In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms.  In a bid to appear more transparent, Google ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Signals Are Google Sending About Image Search?

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You may be just getting used to the new black menu bar that Google launched in June, but don’t get attached. According to Google, the menu bar is going through another redesign and the black bar you have been seeing for the past few months is about to disappear, and it could ... Read more

* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

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Ok so the “Top 20,001 takeaways” type posts have already been done, so I wanted to make this more of a general view of the themes emerging from this year’s ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SearchLove 2011: Top Trends

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* ​Google is now not the only monopolist on many search markets including the UK, but the mega-corporation is overtaking new markets, crushing the competition with more or less ruthless ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Ways to Act Like Google to Beat the Monopolist at SEO and Beyond

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* Just a few years ago SEO was really simple. You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Google SERP Changes That Impact Your SEO Strategy

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If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search

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Earlier today I thought it would be interesting to find out what peoples favourite search conference in the UK is. Update 15th Sept – the votes have started to settle ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What is your favourite UK search conference?

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As a self-confessed grammar geek, I’m frequently dismayed by the sloppy standard of writing I am continually confronted with throughout the course of the seven days a week I spend ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOs – time to brush up on your grammar?

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In this week’s video blog, Marcus Taylor and Dan Bianchini of SEOptimise debate the pros and cons of personalised search. Who will win the debate? Watch the video to find ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Pros and Cons of Personalised Search

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A few weeks ago Shark SEO posted an intriguing experiment about multiple meta descriptions. To be more exact, he experimented with adding more than one meta description into a single meta description tag. One or more actual meta descriptions would exceed the meta description display character limit of approx. 165 characters. Why would you want to do [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Test: Multiple Meta Descriptions Work as Expected, Social Search Does Not

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* After watching the SEO industry debating the Google Panda or Content Farmer update as it was initially dubbed for weeks and now that the update has hit the UK as well I decided to compile a list of the most important resources on it. This update seems to have hit far more SEO practicioners than average webmasters, [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners

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* These days the “content is king” and “you need great content” mantras are everywhere. While some people in the SEO industry challenge it by stating that great content is not enough, you need to push, promote or market it as well. I rarely see an article that actually explains what great content is or [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Your Content Great, Big or Just Long? Quality vs Size

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While everybody is talking about content farms right now, most people seem to overlook the far more important change that took place recently:  Google has incorporated social search results right into the regular ones. Until now they displayed searches by your Twitter, FriendFeed or Google Buzz friends below the regular organic results. These changes are [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Social Search Tools & SEO Resources for Power Users

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* For most people, SEO still is either a complete unknown, magic​ or the scapegoat for almost everything that doesn’t work on the Web.​ In particular, bloggers seeking attention, publicity and links love to leverage all the ignorance and prejudice​ and launch attacks on SEO as a whole again and again. Recently, another popular blogger, [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Blaming SEO for Bad Search Results is like Blaming Mechanics for Bad Roads

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Recently I  bookmarked a good entry level SEO glossary of current SEO terms. A few weeks ago I complained ​about some people still using obsolete and inaccurate SEO terms such as “keyword density”. Additionally, I missed many new or important terms on this list which I read about and often use, but many people, on [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 (New) SEO Terms You Have to Know in 2011

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* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google’s algorithm. I won’t repeat what he wrote here, you can read his explanation in case you haven’t yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Reverse Engineer the Search User

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After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30​ Web Trends You Have to Know About in 2011

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OK, for 2009 and 2010 I had made my huge 30 Web Trends lists. Some of them turned out be true others did not. No surprise here. This year I turned a bit lazy. I won’t offer you 30 predictions for 2011 I’m quite sure about I will predict only the things I’m almost absolutely [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 10 SEO and Web Predictions for 2011​ That Will Most Likely Come True

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* The UK SEO community was so inspiring during the last several days. After the sudden death of Jaamit Durrani, one of the most popular UK SEO specialists the community has proven that even a huge loss like this one can have a positive impact. The way people have come together to support Jaamit and [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Turn a Loss into Something Positive

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* Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed my own agenda here on SEOptimise but I still believe that it’s true. On the modern Web you [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. S​top Comparing Social Media to SEO to Denounce One of Them

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Blekko, the advanced search engine for power users has so many advantages that it took me quite a while to find out about them. There are plenty of use cases for both search users as well as webmaster and SEO practitioners. Blekko basically replaces a dozen of others tools if you use more than the [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Ways to Use Blekko for Search & SEO

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Let’s just be clear: Blekko is the best thing since sliced bread. It’s the most advanced search engine ever created and every SEO professional or webmaster has to use it. No irony here whatsoever. I’ve been a beta tester before the public launch on Monday but I mainly used Blekko as a replacement for Yahoo [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Slasher’s Guide to Blekko – The Most Advanced Search Engine Ever Created

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Becoming the Pin Drop

Yesterday I read a post from David Mihm on all of the Q1 changes to the local scene. He said only 15% of businesses (and it may be lower when spam is accounted for) have claimed their business with Google.
I knew the amount of claimed businesses would be low, but I didn’t expect ... Read more

In this edition of our weekly Twitter column I’d like to ridicule Twitter search. Yes, no mistake here. We know now, after I’ve predicted it a few weeks ago that
Twitter search will finally rank tweets
instead of just showing the latest ones.
Search Engine Land asked when the news Twitter search ranking will get live but they [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Search Will Rank Tweets One Day – Topsy Does Already

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Twitter and nofollow is the topic of this week’s Twitter column: While even Google who has introduced, along with other search engines, the nofollow attribute to combat spam a few years ago does not propagate the use of it anymore, Twitter went nofollow big time just recently. What does this mean?

Twitter distrusts everything you [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Nofollow: Twitter Now Distrusts Everything You Say

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Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:

Google Caffeine
Google Real Time search
Google Personalized search results
Google Living Stories
Google Phone

I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future [...]

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30 Resources on Google, Search & SEO Changes in 2010

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This week Twitter search was the number one topic in the Twittersphere.

Mainly for 3 reasons:

Twitter began to roll out or rather pop out search integration for some accounts
A GreaseMonkey Script adds Twitter search to your Google results
Some people perceive a threat for Google in Twitter search

Let’s take a look. I haven’t seen this new [...]

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