SEO optimise

One of the things I love about SEO the most is that even after years of optimization there is still room for improvement.
Even the best among us still have potential to improve their websites and blogs.
While reading the leading SEO blogs I sometimes encounter basic SEO, usability and trust issues. They’re not big enough to [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->SEO, Usability and Trust Issues Even the Best SEO Blogs Face

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A new craze has been sweeping Twitter during the last couple of days, with hundreds of suggestions for #seofilms and #ppcfilms. This has been so popular it even managed to make it as a Twitter trending topic!
I’ve picked out some of the best ones here:

There’s a few more funny ones picked out here too – [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->12 Blockbuster #seofilms & #ppcfilms on Twitter

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We’ve covered the importance of Google Buzz and we offered a list of Google Buzz tools and resources. The list also contained some ideas about the SEO impact of Google Buzz.
This time I’d like to focus on that: Google Buzz SEO or more accurately on the actual ways to use Google Buzz for SEO & [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Ways to Use Google Buzz for SEO & SMO

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Busy Bee Colony by No Minds Vision
Earlier this week I wrote about how we can’t ignore Google Buzz even if we’d like to. Also I complained about the huge onslaught of Google Buzz news and resources.
To deal with both I decided to compile a list of 30+ Google Buzz how tos, tools and other resources.
Here [...]

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30+ Google Buzz How tos, Tools and other Resources

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Usually I try most new Google services shortly after their release. I did with Google Buzz as well and I didn’t like it because it didn’t even show up for 24h while the call to action “Try Google Buzz in Gmail” was already in place.
Thus I decided to abandon Google Buzz for good like I [...]

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10 Reasons You Can’t Ignore Google Buzz as an SEO

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Last year we posted Jonathan Allen’s excellent video from SES London 2009 “what should we do with the Black Hats?”.
Now Jon has released a new remixed version, featuring footage from last year’s LondonSEO party into a teaser for the first ever Black Hat / White hat Unconference at this week’s Search Engine Strategies conference in [...]

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What happens to London SEOs when you remix their drinks?

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Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.

Many people contribute [...]

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Twitter Crowdsourcing How to

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Recently I’ve read one of those awfully misguided anti-SEO posts. It linked to another blog post called SEO FAQ. It wasn’t an actual SEO FAQ though. It was just another awfully misguided blog post from a guy I have never heard of before and who only reveled in the attention he got from displaying his [...]

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Steal this SEO FAQ: 30+ SEO Questions You Always Wanted an Answer to

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Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]

Wicked by xlorddashx.
Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black [...]

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30 Black Hat SEO Techniques You Can Use Ethically

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This week the Twitter Friday column expands as a major Twitter SEO topic is on our agenda. Last week Technology Review published an article titled “How Google ranks tweets“.
In the TR article leading Google engineer Amit Singhal explains ranking factors for tweets.
Some of the ranking criteria are quite clear and obvious while others remain fuzzy [...]

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Twitter SEO the Tiger Woods Way: How Google Ranks Tweets

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Image: Life in the Fast Lane by t3ermin4t0r.
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We all love the fast life of the SEO industry, don’t we? Each day is a challenge and the sheer diversity of tasks makes this profession so refreshing. As we have to deal with a plethora of developments, hundreds of ranking factors and daily breaking news which can [...]

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30 Fast Life SEO Tactics/Techniques for 2010

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Something we’ve come across recently is a search query to check for URL’s which are listed in Google’s main index. This appears to remove any webpage’s which may be listed in Google’s supplemental/secondary index.
The query to find this is: site:domain.com/*
At the moment I’m unsure how accurate this is, the only reference I can find is [...]

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Does site:domain.com/* show you non-supplemental Google indexed pages?

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A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your [...]

Today I wanted to take some time to talk about link building with relevant sites. I wanted to start off with a couple of questions, concerns, or push back that we tend to get from clients and people who just don’t understand link building. One of the things that I am told by clients is [...]

Creative Commons image by ahisgett
No matter if you like it or not when the old year fades away and the new year arrives most of us think about the past and the future.

Was it a successful year?
Where did we succeed, where did we fail?
Which of the mistakes do we want to overcome next year?

Most people [...]

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20 SEO New Year’s Resolutions for 2010

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It is that time of the year again. You can feel it in the air and see it everywhere you go. The lights are on the neighbors’ houses and the stores are getting more and more crowded as we get closer to the 25th. For children, Christmas is a magical time where they dream every [...]

Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…

Image credit: krisdecurtis
On the first day of Christmas, my SEO agency gave to me, one golden rule

SEO is an ongoing effort

On the second day of [...]

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The 12 Days of Christmas – SEO Agency Edition

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The title of this video post might get me in trouble because it might be a little bit misleading; but by purchasing “established” INDUSTRY RELATED websites and setting up a permanent 301 redirect to your main domain, you can quickly build authority and link equity. Enjoy the video!

For those of you who would rather read [...]

Robert Scoble by Alex de Carvalho
In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid [...]

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SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses

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Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know [...]

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Don’t Just Read What Top Bloggers Write – Look at What They Do!

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December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight).

Image credit: Flickr
1. CPCs will rise
A pretty safe bet to begin with. The recession, apparently, is coming to an end and more and [...]

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10 PPC Predictions for 2010

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Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:

Google Caffeine
Google Real Time search
Google Personalized search results
Google Living Stories
Google Phone

I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future [...]

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30 Resources on Google, Search & SEO Changes in 2010

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Jonathan Allen’s been behind the camera again with another great video from Search Engine Strategies. This follows up from the very popular SES London video earlier in the year with the latest 50 SEO’s from SES Chicago.
Some great comments from lots of search guys and Dave Naylor is very funny, representing the british contingent!

Plus it’s [...]

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Searching for Santa at SES Chicago 2009 Video

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Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had [...]

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10 Free Google SEO Tools Everybody Should Use

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Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.

I very rarely write about individual website’s which are making mistakes online, but looking at the ASK restaurants website yesterday I was very surprised to see how a well-known UK brand has paid little or no attention to their search strategy.

Being a popular restaurant chain there are many opportunities to attract potential customers on the [...]

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ASK Restaurants Making a Meal Out of Their SEO Strategy!

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Google Trends for Tumblr, Digg and StumbleUpon
Last year I made about 30 predictions on Web trends for 2009. Many of them came true, others, of course, did not. Still even in those cases the ideas from the Web trends list were useful. Even those trends that disappeared from the radar or haven’t got main stream [...]

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30 Web Trends to Watch in 2010

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Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can [...]

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7 Reasons Why You Need to Deal With Search Engine Marketing Change

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Protection 4 is a Creative Commons image by Jasmin Cormier
The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’s about how SEO is viewed by others.
Decision makers in search and social media rarely take a [...]

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10 Resources: SEO Going Underground Again

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