SEO optimise

When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business ... Read more

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the ... Read more

Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red ... Read more

Blogging on a regular basis is vital in helping to develop a strong online presence. With some effort and well researched blog posts, you can take your blog from zero to hero. One of my great friends, Dan Bischoff from Lendio, wrote a great post over on the Raven Blog on how ... Read more

How do I write SEO Friendly Content? The first step is to use a catchy title and use the keyword in the title. Make someone want to read the article. The second thing is use subheadings in your articles. Include relevant keywords in the subheadings, also known as an H2 or H3 ... Read more

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A ... Read more

You may or may not have seen our recent post about the nose hair waxing event at SEO.com. Yes it is just as painful as it looks on the video. And yes that is my wife doing the torture. Which leads perfectly into our subject at hand: How well groomed is your website? While “man-scaping” may ... Read more

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page is ... Read more

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems like ... Read more

SEO might seem cute and fuzzy on the outside, but when you step into this world of bone-chilling horror, you’ll find the stuff monsters and nightmares are made of.
Buckle up – it’s time for a ride on the terror express.

The Invisible Text

Jim had heard stories of hidden text, but he always dismissed them as mere tales ... Read more

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat?
If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience:
1. Your Website is a “Me ... Read more

Today, there are really two purposes of website content:
*To communicate with search engines
*To communicate with website visitors
The problem is, search engines and site visitors speak different languages.
And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce off your site before ... Read more

(Evan Kramer is a guest blogger for SEO.com. He has successfully launched consumer websites AjcJobs.com, Kudzu.com, AutoGuide.com, VacationRoost.com, GoHoming.com and ezprints.com. He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ SEO.com. Guest posts ... Read more

Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great.
Here are a list of the things I’ve seen make a piece fall ... Read more

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems ... Read more

In my last post about optimizing landing pages for PPC, one of our awesome readers asked a great question that deserved a good follow-up post.
The Question by Sean
Why do marketers recommend having your PPC ad go straight to the landing page as opposed to the homepage? I would have figured that the consumer needs the [...]

We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media, and so forth. We can get your site some [...]

As an SEO, I know that my industry is constantly changing and evolving. That is one of the reasons why I truly love marketing through the search engines. One upcoming change will be the release of what has been code-named “Google Caffeine,” which can be beta-tested here. It will be a new, more powerful version [...]

I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this, “You have to have the fundamentals down before trying any of the fancy stuff. ” So before you go out and try to do things like [...]

It’s summertime and if you’re like most people, you didn’t include your blog in your spring cleaning rotation. Just as artists and musicians go through different phases and creative change-ups, bloggers need to “clean house” and evolve with the seasons as a way to improve, fine-tune and stay relevant.
These blogging ideas are hot out of [...]

According to Google their mission is to organize the world’s information and make it universally accessible and useful. I might add that they are also striving to provide  the best user experience possible.
One aspect of SEO that is either looked over or forgotten is the technical side. I am not referring to the optimization of website code [...]

A few weeks ago, I was over at my wife’s sister’s home letting my daughter play with her cousins. One of her cousins, Ellie had just purchased a bunny rabbit as a pet. I told Ellie that I had once heard that you can potty train rabbits and have them as indoor pets. She immediately [...]

Lets face it. Link building is drab work. It’s the kind of work most of us like to hand off to the”‘next guy.” Nevertheless, I firmly advocate its role in Search Engine Optimization. Google’s key indicator of the “good,” “better,” and “best” websites depends on number of backlinks, and where those links are coming from.
I [...]