SEO optimise

Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local).
The Facts About How To Respond To Reviews
This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can navigate to your ... Read more

Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic

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One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No ... Read more

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the ... Read more

Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing. Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->35 SEO & Social Media Expert Interviews

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In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s names and their products and ... Read more

It feels good to be mayor. We would know. We’ve officially declared ourselves the mayors of summer, and are holding a Foursquare Challenge to determine whether or not you can get an ROI from the application.
Not on Foursquare, yet? Chances are you will be soon. Foursquare gained 1 million users much faster than ... Read more

In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have. Others have done great work on Facebook SEO by now. Moreover I’d like [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Will Facebook Search Become the Dominant Player?

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Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great.
Here are a list of the things I’ve seen make a piece fall ... Read more

Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why? The Twitter hype is over! [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Twitter Hype is Over

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2. Twitter: Big in Japan
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Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter. First off I tell you one thing: Guess what? Google won’t buy Twitter! I don’t have [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Why Google Won’t Buy Twitter & What They Will Buy Instead

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Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week. It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter: Big in Japan

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Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I’ve been one of the users who used Sphinn heavily in the early days – but during the last 6-12 months have found myself visiting the site far less [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->7 Reasons You Should Still Be Using Sphinn

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Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter and t.co: All Your Links Are Belong to Us!

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It is quite easy for people in this industry to obsess about things which don’t matter to people who aren’t up to their eyebrows in the online marketing world. One recent example of this was the furore over changes to the facebook privacy settings. I was one of the first in the UK to join [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Interviews with UK’s First Facebook Users

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The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers.
One of the more common questions that we get from businesses is:
How do I know which Foursquare special to run?
And right off the bat, we respond with:
It ... Read more

Well, believe it or not, a new social media opportunity is upon us. Quora is a new project straight from the brains of Adam D’Angelo and Charlie Cheever, two former Facebook heavy hitters.

In short, here is an excerpt from Crunch Base describing Quora:
Quora is a continually improving collection of questions and answers created, edited, and organized ... Read more

SEO.com to run free Foursquare campaigns for qualified businesses to profile in a Foursquare ROI case study. The study will determine whether the social media platform can be an effective marketing tool, and can deliver a significant return on investment.
SALT LAKE CITY – Can businesses make money with Foursquare? Right now?
That’s the question SEO.com will try ... Read more

Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.
While on the one hand, it’s understandable, Google doesn’t allow [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Monopoly for Stream Ads: What Does it Mean for Business?

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If you are a business owner with a brick-and-mortar location, location-based marketing is a quick and easy way to pick up customers.
From your competition.
Call it customer stealing, if you will.
And it isn’t difficult to pull off.
Let’s pretend for a moment that I worked for a local car dealer and I was in charge of getting more ... Read more

Image by pasukaru76
Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Twitter Retweet Wars: The Empire Strikes Back

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So the headline-grabbing, first-mover, element of surprise is gone.
Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide.
Is it time for small businesses across America to pay attention to location-based marketing applications?
Maybe. Probably. What do you have to lose?
But it is still very early in the ... Read more

This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

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Welcome back to the weekly Twitter column. This time a few days late due to the SMX London coverage. Today I’ll introduce the most common Twitter SEO best practices. Twitter SEO means at least 5 things:

Ranking with your profile for your name & brand
Ranking organically with your tweets in Google
Getting found [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter SEO Best Practices

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Today’s sessions at day two of SMX London are focused around social media and analytics/conversions. My presentation looked at online reputation, largely from a social media perspective.
I’ve shared the slides from this below:
Kevin Gibbons – SMX London 2010 – Social Media for Reputation Management
View more presentations from Kevin Gibbons.

There’s also some great recap posts on [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Social Media for Online Reputation – Kevin Gibbons, SMX London

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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today.
While they spoke ... Read more

A little more than a week ago Google introduced a new design for its search results. The often “quick to dismiss” SEO industry is watching awestruck what will happen. The first pros and cons trickle in from the forums and the blogs.
So is the new Google design actually good or bad [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->New Google Design: Good or Bad for SEO? Both.

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When we heard about the Women Tech Council’s event, which hosts three New York Times Bestselling authors and renowned marketers, we jumped at the chance to be part of it. Chris Brogan, Julien Smith and Mitch Joel — some of the most respected leaders in social media marketing — will focus on building trust and relationships ... Read more

The news spread fast on Twitter.
Welcome back to our weekly Twitter column. Two weeks ago I wrote about how many people and businesses don’t get Twitter yet and tried to explain it using a metaphor. This time I will try a different approach based on a scientific study. The study by [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->What is Twitter? It’s Social News Networking

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We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All

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