Now Businesses Can Respond To Google Places Reviews (Google Local)Category: All news, Blog, google local business center, google places, reviews, social media | Комментариев нет |
4 08 2010 |
Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local).
The Facts About How To Respond To Reviews
This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can navigate to your ...
How to Write Highly Popular 30+ Item List Blog Posts to Get Links and TrafficCategory: All news, blogging, linkbait, seoptimise, social media, twitter | Комментариев нет |
26 07 2010 |
Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]
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One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.
The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.
No ...
So Your Industry Is Boring – Don’t Let That Keep You Out of Social MediaCategory: All news, Blog, Brand, branding, gilded yak shaving, social media | Комментариев нет |
20 07 2010 |
A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the ...
35 SEO Social Media Expert InterviewsCategory: All news, blogging, google, seo, social media | Комментариев нет |
16 07 2010 |
Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing. Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very [...]
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Real Time SEO: Monitor Your Brand Build Links SimultaneouslyCategory: All news, Blog, Link Building, brand monitoring, facebook, seo, social media, twitterf | Комментариев нет |
14 07 2010 |
In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s names and their products and ...
It feels good to be mayor. We would know. We’ve officially declared ourselves the mayors of summer, and are holding a Foursquare Challenge to determine whether or not you can get an ROI from the application.
Not on Foursquare, yet? Chances are you will be soon. Foursquare gained 1 million users much faster than ...
Will Facebook Search Become the Dominant Player?Category: All news, facebook, google, seo, social media, twitter | Комментариев нет |
8 07 2010 |
In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have. Others have done great work on Facebook SEO by now. Moreover I’d like [...]
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Your Viral Content Stinks (and How You Can Fix it)Category: All news, Blog, Site Content, content writing, creating content, infographics, social media | Комментариев нет |
7 07 2010 |
Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great.
Here are a list of the things I’ve seen make a piece fall ...
The Twitter Hype is OverCategory: All news, social media, twitter | Комментариев нет |
6 07 2010 |
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why? The Twitter hype is over! [...]
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Why Google Won’t Buy Twitter What They Will Buy InsteadCategory: All news, google, google acquires twitter, google buys twitter, gossip, rumor, social media, twitter | Комментариев нет |
28 06 2010 |
Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter. First off I tell you one thing: Guess what? Google won’t buy Twitter! I don’t have [...]
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Twitter: Big in JapanCategory: All news, business model, japan, micropayments, social media, twitter | Комментариев нет |
19 06 2010 |
Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week. It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is [...]
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7 Reasons You Should Still Be Using SphinnCategory: All news, social media, sphinn | Комментариев нет |
17 06 2010 |
Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I’ve been one of the users who used Sphinn heavily in the early days – but during the last 6-12 months have found myself visiting the site far less [...]
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Twitter and t.co: All Your Links Are Belong to Us!Category: All news, social media, twitter | Комментариев нет |
10 06 2010 |
Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened [...]
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Interviews with UK’s First Facebook UsersCategory: All news, facebook, social media | Комментариев нет |
3 06 2010 |
It is quite easy for people in this industry to obsess about things which don’t matter to people who aren’t up to their eyebrows in the online marketing world. One recent example of this was the furore over changes to the facebook privacy settings. I was one of the first in the UK to join [...]
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Foursquare Specials: Which One Is Right For Your Business?Category: All news, Blog, Foursquare, Foursquare Challenge, Foursquare Specials, social media | Комментариев нет |
2 06 2010 |
The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers.
One of the more common questions that we get from businesses is:
How do I know which Foursquare special to run?
And right off the bat, we respond with:
It ...
An SEO’s Introduction to Quora, a New Social SiteCategory: All news, Blog, Quora, social media | Комментариев нет |
2 06 2010 |
Well, believe it or not, a new social media opportunity is upon us. Quora is a new project straight from the brains of Adam D’Angelo and Charlie Cheever, two former Facebook heavy hitters.
In short, here is an excerpt from Crunch Base describing Quora:
Quora is a continually improving collection of questions and answers created, edited, and organized ...
SEO.com on Verge of Demystifying Foursquare’s ROI PotentialCategory: All news, Blog, Foursquare, Foursquare Challenge, Press Release, roi, social media | Комментариев нет |
31 05 2010 |
SEO.com to run free Foursquare campaigns for qualified businesses to profile in a Foursquare ROI case study. The study will determine whether the social media platform can be an effective marketing tool, and can deliver a significant return on investment.
SALT LAKE CITY – Can businesses make money with Foursquare? Right now?
That’s the question SEO.com will try ...
Twitter Monopoly for Stream Ads: What Does it Mean for Business?Category: All news, ads, monopoly, social media, stream, timeline, twitter | Комментариев нет |
29 05 2010 |
Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.
While on the one hand, it’s understandable, Google doesn’t allow [...]
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Customer Stealing: Use Location Based Marketing To Your AdvantageCategory: All news, Blog, Customer Stealing, Foursquare, social media | Комментариев нет |
24 05 2010 |
If you are a business owner with a brick-and-mortar location, location-based marketing is a quick and easy way to pick up customers.
From your competition.
Call it customer stealing, if you will.
And it isn’t difficult to pull off.
Let’s pretend for a moment that I worked for a local car dealer and I was in charge of getting more ...
The Twitter Retweet Wars: The Empire Strikes BackCategory: All news, retweet wars, retweets, social media, twitter, twitter search | Комментариев нет |
22 05 2010 |
Image by pasukaru76
Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party [...]
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Do Small Businesses Need To Pay Attention To Foursquare?Category: All news, Blog, Foursquare, Local Search, small business, social media | Комментариев нет |
20 05 2010 |
So the headline-grabbing, first-mover, element of surprise is gone.
Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide.
Is it time for small businesses across America to pay attention to location-based marketing applications?
Maybe. Probably. What do you have to lose?
But it is still very early in the ...
This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]
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Twitter SEO Best PracticesCategory: All news, best practices, retweets, social media, twitter, twitter seo | Комментариев нет |
20 05 2010 |
Welcome back to the weekly Twitter column. This time a few days late due to the SMX London coverage. Today I’ll introduce the most common Twitter SEO best practices. Twitter SEO means at least 5 things:
Ranking with your profile for your name & brand
Ranking organically with your tweets in Google
Getting found [...]
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Social Media for Online Reputation – Kevin Gibbons, SMX LondonCategory: All news, social media | Комментариев нет |
18 05 2010 |
Today’s sessions at day two of SMX London are focused around social media and analytics/conversions. My presentation looked at online reputation, largely from a social media perspective.
I’ve shared the slides from this below:
Kevin Gibbons – SMX London 2010 – Social Media for Reputation Management
View more presentations from Kevin Gibbons.
There’s also some great recap posts on [...]
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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today.
While they spoke ...
New Google Design: Good or Bad for SEO? Both.Category: All news, design, google, google search, long tail, pros and cons, seo, social media | Комментариев нет |
15 05 2010 |
A little more than a week ago Google introduced a new design for its search results. The often “quick to dismiss” SEO industry is watching awestruck what will happen. The first pros and cons trickle in from the forums and the blogs.
So is the new Google design actually good or bad [...]
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When we heard about the Women Tech Council’s event, which hosts three New York Times Bestselling authors and renowned marketers, we jumped at the chance to be part of it. Chris Brogan, Julien Smith and Mitch Joel — some of the most respected leaders in social media marketing — will focus on building trust and relationships ...
What is Twitter? It’s Social News NetworkingCategory: All news, research, social media, social news networking, study, twitter, what's happening | Комментариев нет |
8 05 2010 |
The news spread fast on Twitter.
Welcome back to our weekly Twitter column. Two weeks ago I wrote about how many people and businesses don’t get Twitter yet and tried to explain it using a metaphor. This time I will try a different approach based on a scientific study. The study by [...]
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We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to [...]
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