SEO optimise

Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about usability conversions branding among others. Additionally, with the huge influence of social [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->50+ Advanced Web Analytics Tools for Business Use [2010 Edition]

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Grumpy Face by ellie. I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->When Not to Blog

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Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic

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In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have. Others have done great work on Facebook SEO by now. Moreover I’d like [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Will Facebook Search Become the Dominant Player?

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Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why? The Twitter hype is over! [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Twitter Hype is Over

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Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter. First off I tell you one thing: Guess what? Google won’t buy Twitter! I don’t have [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Why Google Won’t Buy Twitter & What They Will Buy Instead

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Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week. It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter: Big in Japan

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As noted last week, Google’s new system for indexing and delivering fresh content online, Caffeine, went live on June 8th. Before Caffeine, Google used to update their index every few weeks, now it is pretty close to real time, as shown in my last post about Caffeine.
For websites who continually update their content on a regular ... Read more

Here at SEO.com headquarters, we live in a world of Twitter users. It is not uncommon to see at least 90% of the employees with Tweetdeck up on their second monitors following what is happening in the twittersphere.
Recently, Robert Scoble posed the question, “Should we give Google Buzz another look?” Last week at SMX Advanced, Matt ... Read more

Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter and t.co: All Your Links Are Belong to Us!

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Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.
While on the one hand, it’s understandable, Google doesn’t allow [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Monopoly for Stream Ads: What Does it Mean for Business?

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Image by pasukaru76
Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->The Twitter Retweet Wars: The Empire Strikes Back

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Welcome back to the weekly Twitter column. This time a few days late due to the SMX London coverage. Today I’ll introduce the most common Twitter SEO best practices. Twitter SEO means at least 5 things:

Ranking with your profile for your name & brand
Ranking organically with your tweets in Google
Getting found [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter SEO Best Practices

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3. Twitter Roll Out “Top Tweets” to Improve Quality of Trending Topics

I’ve just noticed some trending topics on Twitter are currently being labelled as “Top Tweet”. See the top three listings here for a query on the currently trending topic #celebritytwitterpasswords:

A problem with Twitter search and real-time search, has been the fact that quantity is valued over quantity. This means that the latest tweet appears, rather [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Roll Out “Top Tweets” to Improve Quality of Trending Topics

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The news spread fast on Twitter.
Welcome back to our weekly Twitter column. Two weeks ago I wrote about how many people and businesses don’t get Twitter yet and tried to explain it using a metaphor. This time I will try a different approach based on a scientific study. The study by [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->What is Twitter? It’s Social News Networking

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We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All

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Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source.
Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I love statistics. Statistics make business sense. So I’m eagerly studying all kinds of statistics, especially those dealing with social media and [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Help!!! Twitter is Full of Black People!

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Welcome back to our weekly Twitter column. While perusing an article about the state of Twitter by celebated social media pundit Brian Solis of PR 2.0 I was intrigued by a screen shot from Google Suggest where the second most popular collocation of “I don’t get …” is Twitter. I checked that and it’s true. [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->I Understand that You Don’t Get Twitter and I Can Help You!

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Retweeted Starbucks ad aka promoted tweet. No sign of it being an ad.
Welcome back to the weekly Twitter column. Last week we have witnessed a lot of news about and from Twitter. The most important one seems to be the appearance of Twitter ads aka promoted tweets. From now on you can
buy your way to [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Buy Your Way to the Top of Twitter Search Results and Other Issues

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Twitter search results for SEO. Very relevant, aren’t they?
Last week the new Twitter search “ranking popular tweets on top” went live. It’s a huge disappointment. It only shows two or three seemingly popular tweets on top of the latest tweets not ordered in any manner, just like hitherto.
Also the “popular tweets” seem to stem from [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 Twitter Search Alternatives & Tools

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Cyber Girl by WebWizzard
Welcome back to the weekly Twitter column. Today’s topic: The vanishing value of retweets due to the attack of the Twitter bots.
The sheer number of retweets has become more and more pointless recently.
That’s a sad realization but it’s true. You can get dozens of retweets just by more or less automated [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Attack of the Twitter Bots!

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In this edition of our weekly Twitter column I’d like to ridicule Twitter search. Yes, no mistake here. We know now, after I’ve predicted it a few weeks ago that
Twitter search will finally rank tweets
instead of just showing the latest ones.
Search Engine Land asked when the news Twitter search ranking will get live but they [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Search Will Rank Tweets One Day – Topsy Does Already

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Numbers and statistics are never true by themselves, it always depends on how you interpret them. On the other hand, without numbers you have no idea what’s going on. Thus we have to study statistics and all other data we can get to stay in business.
Here I’ve collected 35 crucial SEO, Twitter & social media [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->35 Crucial SEO, Twitter & Social Media Statistics for Business People

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The Community Participation Pyramid courtesy of Jakob Nielsen’s Alertbox
In this week’s Twitter column I want to debunk a myth that gets spread by the likes of CNN Money and Mashable. Roughly it states that Twitter becomes more of an RSS reader than a real social networking venue due to “only” 27% of Twitter users being [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Study: Twitter Users 3 Times More Active than Average Social Media Users

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This week’s Twitter column is about a very intriguing survey by Neicole Crepeau. She surveyed 336 Internet users asking them several questions about their Twitter usage and perception. The most note-worthy finding is that most of those who have quit Twitter did it out of boredom.
At the same time these people didn’t use Twitter in [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Survey: People Who Quit Twitter Out of Boredom Haven’t Tried Hard Enough

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Twitter and nofollow is the topic of this week’s Twitter column: While even Google who has introduced, along with other search engines, the nofollow attribute to combat spam a few years ago does not propagate the use of it anymore, Twitter went nofollow big time just recently. What does this mean?

Twitter distrusts everything you [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Nofollow: Twitter Now Distrusts Everything You Say

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A new craze has been sweeping Twitter during the last couple of days, with hundreds of suggestions for #seofilms and #ppcfilms. This has been so popular it even managed to make it as a Twitter trending topic!
I’ve picked out some of the best ones here:

There’s a few more funny ones picked out here too – [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->12 Blockbuster #seofilms & #ppcfilms on Twitter

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Welcome back to our weekly Twitter column. Last week I hailed Twitter crowdsourcing and suggested some ideas on how to motivate your peers to participate in your blog postings.
It worked very well in my case, the SEO FAQ I asked you to steal. Many readers and Twitter followers have taken part in the whole process. [...]

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<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Twitter Crowdsourcing Da Capo: Best of SEO FAQ Thievery

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Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.

Many people contribute [...]

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Twitter Crowdsourcing How to

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Image: Happy Beaver by stevehdc.
Welcome back to the weekly Twitter column. Yesterday many people on Twitter cried out in outrage about a misled tweet from @vodafoneuk – in it some apparently tweeting under the influence employee made a badly spelled comment about the hygiene of homosexuals.
Then the person also threatened to hunt for beavers!
This [...]

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VodafoneUK NOT to Hunt Beavers!

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