SEO optimise

‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research

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* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

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While the search industry has been all abuzz with the bad news of Google SSL search, most average people might not even understand what happened. They may wonder “why is ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why is (not provided) My Most Popular Keyword in Google Analytics and How Can I Fix it?

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As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use

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* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification.  It’s a useful qualification to have when working with ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pass the Google Analytics Exam

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In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on ...

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Webmaster Tools: A Beginner’s Guide to Installation

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Everybody is talking about content farms as if they were the only type of sites hit by the latest large Google update. That’s a very limited viewpoint. One of the most striking effects of the UK version of Google’s quality update dubbed Panda has been the huge losses by shopping search engines and review sites that [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update

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It’s not only the black hat and the paranoid who are increasingly wary of Google’s privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials even threatened to ​declare Google Analytics illegal. While I consider Google Analytics a minor threat to privacy compared to other Google products and services (like [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative

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* Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics​ to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. The story starts like this: In recent days I’ve been haunted by the ghastly specters of [...]

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Temperature and Other Exotic Metrics

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Image by Westside Shooter. Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit or now more important than ever due to the recent changes. So I won’t list most of [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->40 Google Instant SEO, SEM & Analytics Resources

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This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much ... Read more

Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about usability conversions branding among others. Additionally, with the huge influence of social [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->50+ Advanced Web Analytics Tools for Business Use [2010 Edition]

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Crossroads by Captain DJ. Getting targeted traffic for a website is just the first step in a thorough SEO process. What comes next? Landing page optimization or conversion (rate) optimization/CRO follows. After all you want the visitors you get to stay on your site and perform the desired action (like ordering or subscribing). One of [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30 Multivariate & A/B Split Testing Tools, Tutorials & Resources

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Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems ... Read more

Use Google Analytics custom segments to audit and improve search marketing

Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually dominate, often accounting for more than 50% of search related visits for well-known brands.
Every site has associated brands, but to paraphrase Morrisey, some brands are [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Use Google Analytics custom segments to audit and improve search marketing

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Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus on three of them right now Google Insights, Google Analytics and Google Webmaster Tools [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->How to Use Google Webmaster Tools for SEO Inspiration

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This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

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Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source.
Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I love statistics. Statistics make business sense. So I’m eagerly studying all kinds of statistics, especially those dealing with social media and [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Help!!! Twitter is Full of Black People!

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A year ago we’ve published a list of 30+ Google Analytics tools and resources. It was one of our most successful posts ever. The list has been even nominated for a SEMMY award. I’m not sure I can top that but I can provide a new list of 30+ more Google Analytics tools, apps, tweaks [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources

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Google have announced this week at SES New York the introduction of AdWords Search Funnels. The conversion attribution problem has been heavily discussed during the last year and this led me to think of a quote which was on Twitter a while ago, (I think it was from Chris Lake – correct me if I’m [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Goal Involvement Analogy: “Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result”

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Last week, Avinash Kaushik opened SES London with a superb keynote presentation about web analytics – see this video interview if you missed it.
There’s some good writeups following this, but one of the parts I found particularly interesting was the examples of how brands perform using search.
Marks & Spencer
One of Avinahs’s examples included an M&S paid search [...]

© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!

<!--Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->Avinash Kaushik shows HMV & M&S how “They Came, They Puked, They Left!”

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This blog post is a bit of fun that might give you some idea of the sorts of  thing that cannot be tracked by your web analytics system…
1. Odysseus Off-Site

This intrepid traveller ranges far and wide across the internet but has so far resisted the siren call of your site. People like this are [...]

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6 Personas that Google Analytics can’t Track

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Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code:

Tracking visitors across different domains
Changing the session timeout
Setting keywords or referrers to [...]

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Finding Errors in Your Google Analytics Tracking Code

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Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been notorious for their “effect”, like in “Slashdot effect” [...]

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Twitter Friday: The Twitter Effect

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Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken [...]

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30+ New & Free Web Tools You Should Know – 2009 Edition

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Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about.

Image credit: Sean Dreilinger
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or [...]

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30 Simple Ways of Improving Bounce Rate and Conversion Rate

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Did you know that there is a whole mobile SEO and mobile Analytics industry on top or underneath the SEO and web analytics offerings we already got used to? I didn’t until this week. I underestimated the mobile Internet and it’s search by and large. I read about the iPhone impact on mobile Internet usage [...]

a

33 Mobile SEO & Mobile Analytics Resources

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For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event.

Flickr Image credit: burningmax
I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this was a very useful conference and the audience certainly seemed to [...]

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Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some [...]

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One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic terms and are also running a radio advert. A customer’s path [...]

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